How the publishers are responding to live events. Learnings for all brands here as there is no doubt virtual events are here to stay. The FT one has looked the slickest in our research so far.
https://t.co/G8JFJkpFc4
On advertising pre- and during COVID. βFor some brands, there are compelling reasons to create COVID-response advertising...for others, the case is less clear-cut. Unless there is a compelling reason, it might be best to air or re-edit current work.β
https://t.co/Ogobd6XQbg
A few weeks ago I attended a webinar and this point came up. You don't want to sound crass but you do want to acknowledge the times we are in. Be sensitive and authentic. Any good examples out there? Please share them.
#businesscommunications
https://t.co/Md0ldfneGT
Everyone knows we love video here at BTR! How to use short videos to turn prospects into customers - maybe we could help you? https://t.co/T2fjNhAzii #video#shortvideo#videomarketing
Our favourite brand activity of the month was how Sainsbury's capitlised on Beyonce's new fashion line announcement. What was yours? https://t.co/zn0FPbWsTS
#campaign#socialmedia#brand
Some of the world's biggest brands have launched a new initiative hoping to reduce harmful content online. What do you think of this idea?
https://t.co/FvUs62JX8n
#socialmedia#content
LinkedIn can be a great marketing tool if used efficiently. Here is how to get more LinkedIn engagement and clicks via @SMExaminer https://t.co/NttanEsjFl
#linkedin#socialmedia#engagement
What animal are you? Which Disney character are you? Two examples of how Facebook's Spark AR Studio can turn a brand into an overnight Insta sensation...
https://t.co/BjXmyQQ4BN
#AR#instagramstories#filters
#GuessTheFilm - This film received eight Golden Globe nominations in the early 90s, winning 'Best Motion Picture - Drama'. Tweet us if you know the name of this film!
Is Instagram the social media service for business in 2020? Great article here from @Forbes on why Instagram should be part of your business' marketing strategy.
https://t.co/8IEdeBsee8
#socialmedia#MarketingStrategy