CAP

Committee of Advertising Practice. Responsible for writing and maintaining the UK Ad Codes and providing authoritative advice on the rules and @ASA_UK rulings.

[CAP @CAP_UK]

Supreme CBD Ltd breaks UK advertising rules by making problematic food health and nutrition claims about, and inadequately disclosing ads for, CBD products. Read more: https://t.co/qUYVIE9aaa

[CAP @CAP_UK]

Ensure your ads for dating services spark interest rather than complaints. Read our top tips to help your ads keep their charm and avoid those awkward turn‑offs. https://t.co/x2ejUJU7IK

[CAP @CAP_UK]

The 4th of June will be National Cheese Day, so of course we need to celebrate with a look at cheese-based ruling. Having approach this Caerphilly, we think the balance is right on puns. E, damn, talking about brie-ing consistent.
https://t.co/TMUQ1qcnHf

[CAP @CAP_UK]

Expecting the consumer to do all the legwork for you? Find out how that might trip you up -uphttps://www.asa.org.uk/news/taking-the-legwork-out-of-compliance.html

[CAP @CAP_UK]

'Take Action' is the theme of this year's Mental Health Awareness Week. You can start by reading this article on keeping your advertising responsible - https://t.co/dUvZT5B6Dd #mentalhealth

[CAP @CAP_UK]

Should VAR have awarded Celtic a penalty last night? Well, we don't know about that... but we DO know about advertising and the upcoming World Cup! Check out our latest news article - https://t.co/6931tjpBBh #football #worldcup

[CAP @CAP_UK]

The Renters' Rights Act is here! Read our article for advice on your property ads - https://t.co/ZOiT4eBYXf #rentersrights #advertising

[CAP @CAP_UK]

Environmental responsibility really matters to UK consumers. Read our three key principles to ensure your environmental claims don’t mislead https://t.co/GRk2JGZ7gI

[CAP @CAP_UK]

Are people screaming about your horror themed ads? Read on to make them fearlessly compliant https://t.co/lFJNsIm7C6.

[CAP @CAP_UK]

Lace up your running shoes folks. We’re racing in with top tips to help any winning sports supplement marketer bring home the gold. Let us bring our expert advice into your squad and people will be calling you the sports supplement GOAT before you know it https://t.co/1ZrKpbEdJ5.

[CAP @CAP_UK]

The ASA has ruled on ads that make inflated income claims, rapid success or “free” offers that aren’t really free. Advertisers must stick to realistic, evidence‑backed claims. See our article on promoting ‘make money’ courses.
https://t.co/o27RyWREyZ

[CAP @CAP_UK]

Solar and heat pump ads shine brightest when pricing and savings claims are clear and realistic. A quick guide to keeping your greener homes messaging transparent and consumer‑friendly.
https://t.co/zTp5VPpJpH

[CAP @CAP_UK]

Are your animal-featuring ads looking more like a wild badger than our very own celebrity dainty feline? Our top tips will help you turn ads featuring the most stubborn mule into a world-class stallion.
https://t.co/Lg7wVojbTe

[CAP @CAP_UK]

Here's an article on the dos and don’ts of harnessing the "Kate effect", the next big Royal occasion, or bringing a bit of aristocratic shine to your campaigns https://t.co/ME04UyB9Uf

[CAP @CAP_UK]

The Copy Advice Service will be closed from 4pm 2 April until 9am 7 April. Happy Easter Bank Holiday Weekend!

[CAP @CAP_UK]

Make sure everyone is complimentary about your complementary therapy ads and remember to hold robust clinical evidence for therapy efficacy claims. Read more top tips here https://t.co/kmQAGmndpJ

[CAP @CAP_UK]

Train ticket pricing is a maze. Find out what kind of evidence the ASA expects if you promise “cheapest”, “lowest” or “best price” fares https://t.co/BEolOapGTU

[CAP @CAP_UK]

ADHD references in ads? Pay close attention to our overview of the ASA’s rulings on ads for a food supplements, a behaviour app and even an item of clothing https://t.co/avPxCgkGVY

[CAP @CAP_UK]

Buk buk BAWK! Do you like CHICKEN? Do you want to read about CHICKEN? Then see our advertising advice about CHICKEN! - https://t.co/6DSgzD2gFr #chicken #chicken #chicken

[CAP @CAP_UK]

Tomorrow is World Sleep Day. But don't fall asleep JUST yet - we have some advice for your sleep aid ads to keep your eyes open 👀- https://t.co/TiyTKGwAlS #advertising #advice