Christina Cudworth

Global Head of Marketing at Euromonitor International. Ex Octopus, YouGov, MSCI & IPD. Views are mine.

[Christina Cudworth @CC_Cudworth]

A complete hero of mine. RIP. #Kahneman #BehSci

[Compounding Quality @QCompounding]

Daniel Kahneman passed away today

He changed the world of behavioral finance

Here are 10 things I learned from his book Thinking Fast and Slow as a way to say thank you:

[Christina Cudworth @CC_Cudworth]

September 2023. 9 CEOs in the #FTSE100 are women. Still outrageously low.

[Christina Cudworth @CC_Cudworth]

@RoryStewartUK @holland_tom @RestIsPolitics @TheRestHistory A wonderful evening despite my disagreeing with you (agreeably obvs) on many things. But your honesty, exasperation and humility shone through tonight. Thank you!

[Christina Cudworth @CC_Cudworth]

@RestIsPolitics @RoryStewartUK @campbellclaret Please can you discuss key #infrastructure in the UK being owned and managed by local authorities? I’m thinking along the lines of @LBHF owning and (mis-)managing #HammersmithBridge. What alternatives would you suggest? A GLC type ownership?

[Christina Cudworth @CC_Cudworth]

Love this! Reminds me of the (then) Prince Charles vs Meat Loaf meme. Really helps explain #consumertypes

[Euromonitor @Euromonitor]

Meet Brad Borgman, our Chief Innovation Officer, and Mike Jozwik, our Chief Product Officer. At first glance, they seem similar on the surface. But we used our new white paper to uncover their #ConsumerTypes! 👋

Find out more here: https://t.co/5RNWkthjvE

#ConsumerBehaviour

[Euromonitor @Euromonitor]

We’re giving you the inside scoop on consumer behaviour in 2023 👀

Our Global Consumer Trends report defines the attitudes and motivations that will impact purchase decisions next year.

Register now and be the first to know 👉 https://t.co/GdlfzPGFqb

[Christina Cudworth @CC_Cudworth]

Just heard from @rorysutherland on #Nudgestock22 about several behavioural science courses offered by @42courses… they all look so good that I don’t know which one to choose!

[Christina Cudworth @CC_Cudworth]

I just watched @markritson and the @TheMktgAcademy and the #toptenmarketingmoments for 2021. I cannot believe he missed putting Guinness in his top 10. They are consistently strong, playing the long game and oh so creative.

[Jimmy McLoughlin 🐑 @jimmym]

🥦🍓 @TessaLFClarke and @saashaN8 founded @OLIO_ex in 2015 as a food sharing app

💰 💰 now raised $43 million including from @OctopusVentures to get ONE BILLION customers

This is the story of the most heavily backed female founding team in 🇬🇧

🧵 🧵 👇👇

[Christina Cudworth @CC_Cudworth]

I knew about the smile for satisfied customers but the A to Z part of the @amazon logo is ingenious.

[Christina Cudworth @CC_Cudworth]

@HZoete @JimmysJobs @henrydezoete No misinterpretation! Glad you use the term & glad you took it ☺️ You just didn’t use it on the podcast & sounded a little overwhelmed at explaining you had spent the last 7 months looking after a 1yo and 3yo. Saying paternity leave would have been much easier! Great episode.

[Christina Cudworth @CC_Cudworth]

Just listened to the latest podcast from @JimmysJobs & as usual it was a fab episode. But why can’t @henrydezoete (account suspended…what did he do!?) embrace the term #paternityleave? Modern men don’t shy away from it!

[Christina Cudworth @CC_Cudworth]

So proud to work for Octopus 🐙🐙🐙

https://t.co/3GbTckzdId

[Christina Cudworth @CC_Cudworth]

It was a cracking episode @JimmysJobs - well done!

[Jimmy McLoughlin 🐑 @jimmym]

For @JimmysJobs we have always strived to have an equal split when it comes to female and male guests, and we will continue to do so.

The Pooja Sikka episode is one of the best we have done and you can check it out at: https://t.co/oDjcfE6RbC

[Christina Cudworth @CC_Cudworth]

As a marketer, I love Apple.
As an urbanist, I love repurposing old buildings and giving them a new life.
Which is why I love everything about this.

https://t.co/qqPpeWOT5Q

[Christina Cudworth @CC_Cudworth]

The pleasure of finding things out by @ProfFeynman on Horizon in 81-82. Well worth a watch. #Feynman #Nobel #bongo

https://t.co/81pJl3oVXs

[Christina Cudworth @CC_Cudworth]

A great event I organised. Well worth a listen.

[Octopus Real Estate @Octopusre]

Watch Michael Toft, Benjamin Davis, and Tom Morgan discuss the Importance of Institutional Investing on the Investment & Pensions Europe (IPE) webcast.
Tune in today ➡️ https://t.co/j6lBzmqDnN
#ESG #healthcarerealestate #impactinvesting #responsibleinvesting @CBRE

[Christina Cudworth @CC_Cudworth]

The @TheMktgAcademy virtual campus strikes gold again! Just listened to @rorysutherland talk about BS (#behaviouralscience!) in Marketing. Fascinating stuff. Terribly tempted to sign up for #Nudgestock for a second dose.

[Christina Cudworth @CC_Cudworth]

So happy to be working with Tofty!

[Octopus Real Estate @Octopusre]

We are delighted to announce that we have strengthened our care home fund management team with the appointment of Michael Toft as Senior Fund Manager. Find out more ➡️ https://t.co/I7prnROiMV

[Christina Cudworth @CC_Cudworth]

YOU'RE ON MUTE!

Using Google’s voice recognition technology, you can now install a tool to detect when someone says "you're on mute" which then prompts the attendees to donate to @DeafKidzIntl

An excellent marketing campaign for #DeafAwarenessWeek

https://t.co/kpN8F1IXUc