C&EN Media Group

Integrated advertising & marketing services for C&EN @cenmag publication. Follow for industry stories, advertising updates, science marketing tips & more.

[C&EN Media Group @CENMediaGroup]

How are companies in our space approaching creative design? We show examples from @PacBio @Luminex @miltenyibiotec and others in #ScienceMarketing https://t.co/2miB07DBdo

[C&EN Media Group @CENMediaGroup]

"With erratic working-from-home hours, it was challenging to predict when, where and how [customers] were looking for information." Christine Gallup from @Genomatica shares how her #ScienceMarketing team pivoted during the pandemic to drive business. https://t.co/xqMuXIdwWL

[C&EN Media Group @CENMediaGroup]

From bold retro and comic book colors, to making sure everyone is represented, these are the creative design trends that we're seeing in #ScienceMarketing https://t.co/a1e7TZQlAv #MarketingDesign

[CG Life @cglifeagency]

The #COVID19 pandemic undoubtedly changed the way we live and work. Four science marketers share their thoughts in this new @CENMediaGroup article below.

https://t.co/SRnZrxEUxG

@Avomeen
@Genomatica
@SeegeneTech

#sciencemarketing #scicomms #lifescience

[C&EN Media Group @CENMediaGroup]

What can science companies learn from other fields when it comes to marketing? There's more cross-industry applications than you’d think. https://t.co/yatpRRfyq3 #ScienceMarketing

[C&EN (Chemical & Engineering News) @cenmag]

Do you know any world-changing chemistry-based #startups like biomanufacturing pioneer @culturebiosci? Nominate your favorites for @cenmag #10StartupsToWatch. Deadline is Aug 1. https://t.co/wjlbN1Wzee

[C&EN Media Group @CENMediaGroup]

"Moving forward, we don’t want to lose sight of the emotional connection and personal aspect of marketing." Katie Morgan, VP of Marketing & Corp Social Responsibility at @avomeen shares #ScienceMarketing insights from a very tough year. Read more here: https://t.co/nxzo7Gi8CF

[C&EN Media Group @CENMediaGroup]

Many use the term #NativeAdvertising broadly, but there are differences between the types of media within it that confuse the landscape. We unpack key terms and provide #ScienceMarketing with guidance on how to choose the right tactic per objective. https://t.co/nr68Zrrbw7

[C&EN Media Group @CENMediaGroup]

This year, we instituted a free ad program for underrepresented groups in #chemistry. If you have a program, event, or other initiative, learn how you can apply and get free ad space in @cenmag: https://t.co/S8bDQSLfF1 Please RT #ChemTwitter!

[C&EN Media Group @CENMediaGroup]

We conducted a study of buyers in the petrochemicals space to understand external factors on buying behavior. Is your marketing addressing what's really important to them? Learn more and download:
https://t.co/vTb8bAWK2C #ScienceMarketing

[C&EN Media Group @CENMediaGroup]

By now we all know that social is an important piece of the marketing puzzle. But now that your company has a foothold, what's next? https://t.co/92nfytcpqI #SocialMediaMarketing #ScienceMarketing

[C&EN Media Group @CENMediaGroup]

It's been... a year (and going). Leaders in #ScienceMarketing tell us how the pandemic shaped their teams, strategies, and more in our latest post. https://t.co/nJnO5esX90

[C&EN Media Group @CENMediaGroup]

Company values are more important to job seekers than ever. Here's how your marketing and HR teams can work together to articulate your brand: https://t.co/JMvZgR7WAv #EmployerBranding #ScienceMarketing

[Rob Schwartz @Schwartzie14]

Observation: Almost all of the top 25 most valuable brands continue to invest in advertising.

[C&EN (Chemical & Engineering News) @cenmag]

To celebrate #PrideMonth🌈 we've gathered a list of trailblazing LGBTQ+ scientists from history and a few we lost more recently. These innovative scientists highlight the longstanding contributions of #LGBTQstem, many of which you won’t find in textbooks. https://t.co/W1Tgy4athX

[🇺🇦 David Griner 🇺🇦 @griner]

I spoke to Pepsi's marketing VP to learn the story behind the incredible new ads from @AlmaAgency. I'd argue this is some of the brand's best work in years, maybe ever - https://t.co/dVyu2p8aaY

[C&EN Media Group @CENMediaGroup]

"The tension between experience and data trends can make for better marketing." More from @revmade at https://t.co/sEvQFCwj8v #contentmarketing

[C&EN Media Group @CENMediaGroup]

Take a look at our latest native advertising collab with C&EN BrandLab and @SigmaAldrich

[C&EN (Chemical & Engineering News) @cenmag]

Sloppy inventory-keeping is more than just a headache for your research team—time and effort wasted on hunting for missing chemical reagents could pose a costly threat to your company’s bottom line. #sponsored @SigmaAldrich https://t.co/dkzMLvT9tM

[C&EN Media Group @CENMediaGroup]

From identifying targets, to evaluating marketing tech, here is what you should consider with Account Based Marketing: https://t.co/bwsyxVTEIn

[C&EN Media Group @CENMediaGroup]

ROI is more than a customer purchase. We'll cover what to consider when evaluating content effectiveness and campaign success.
https://t.co/GJeGqF8smW #ContentMarketing #ScienceMarketing