Pioneer and thought leader in advanced analytics for over 25 years. Co-author of "Make It All About Me: Leveraging Omnichannel and AI for Marketing Success"
The latest article from my book project with @SeppoHeikura. Getting data properly organised for AI deployments is non-trivial, and not simply a matter of technical data access and manipulation.
#AI#strategy#buildingsmarterbusinesses
https://t.co/CAmPadqkHV
🏆 Make It All About Me by @RHoulind & @CGFShearer, which was translated and published in Chinese in 2020, won the prestigious 2021 Gold Book Award for best #marketing#book, awarded by the Taiwan Ministry of Economic Affairs!
Get the book: https://t.co/CwDhuG7j97
#bookawards
The next article from my project with @SeppoHeikura . This grid is a tool we'll use in the book to explain how organisations can be best equipped to succeed (or doomed to fail!) with AI adoption.
https://t.co/T06LyF9fI3
#BuildingSmarterBusinesses#AI#strategy
Delighted to be working with @SeppoHeikura on our new book project. Our initial article gives an overview of what we're aiming to do: tell C-suite executives and board members what they need to know about AI.
https://t.co/SlFJ0Anh2d
#AI#BuildingSmarterBusinesses
Organisations can leverage AI and data to adapt and survive - or even thrive - in the COVID-19 era. Delighted to present today's episode of #InsideKnowledge on LID Radio.
#AI#data
Listen to today's episode of #InsideKnowledge🎙️
💬'AI and data-driven adaptation in COVID19' by Colin Shearer, co-author of #MakeItAllAboutMe
🎧Listen via:
Apple https://t.co/FgDu9j4KIT
Spotify https://t.co/OuzF9Qyxyl
Google https://t.co/DIa2UfAk8G
#Marketing#AI#Data
Why artificial intelligence leads to job growth. Some new research—quite consistent with ours in “Human + Machine”—on why workforces should prepare for more job opportunities. #HplusM @pauldaugh #AI https://t.co/fg9WWDYVcn
@DominikElmiger There can be huge value in communities/panels, especially with modern analytics extracting insights from unstructured feedback. They're probably mentioned less in CX/omnichanel discussions as there's a strong focus on insights at the individual level.
Great point. You need to be as proactive and far reaching as possible in trying to identify and resolve the issues that drive (possibly latent) dissatisfaction
Using Video to Collect More Helpful VOC Feedback If you haven't thought about this kind of customer feedback, you probably aren't discovering as many complaints as you can - and then fixing them. https://t.co/LXzMf0K8uf
One of the perks of working with Houston is the privilege of having our experts give inspirational speeches at your event. 😎 This is @CGFShearer at Telia's partner day sharing his knowledge on AI and advanced analytics. 💪
Check out our cases here: https://t.co/Zu2FsRBL95
Companies shouldn't look at AI as a separate process in companies and build a AI strategy as such. Better call it the "AI vision", and apply it to all processes. @CGFShearer@TeroOjanpera @silo_AI #theshiftfi
How to avoid your AI experiment from becoming a “science project”, @CGFShearer: plan from the start to fuel real results into business processes. Be sure to measure the effect and value.
#theSHIFTfi#AI#businessdevelopment
"If you just dive into a data lake, the only thing to happen is that you'll drown. Here's a tip: focus on critical business imperatives" says
@CGFShearer . On point. #ArtificialIntelligence#theshiftfi