🇰🇷 This week, LIV Golf Korea is showcasing a major expansion of the League's corporate partnership network and in-market engagements in the Korea.
Key Highlights:
Six regional event partners secured (five engaging with us for the first time)
Return of Kolon Motors as Official Automotive Partner and Official Luxury Vehicle partner of LIV Golf Korea
Korean Golf Club continues its multi-year founding partnership with PLUS, a division of Hanwha Life
Expanded retail activations with WAAC and AmazingCre, alongside a multi-day @NewEraCap public pop-up in Seoul, featuring a putting challenge, custom apparel, and an autograph session with @KoreanGolfClub Captain @ByeongHunAn
For more information, please read the full release here: https://t.co/UD6qtoduxJ
Bryson DeChambeau spoke with media ahead of LIV Golf Korea with a new look, and he was once again bullish on where he sees the future of the league with the business plan they are taking to investors. In particular, the team golf aspect and the global schedule.
This week marks the 8th different country they have visited in the 8 events they’ve held so far and Bryson was asked about his experience of travelling the world:
“I think as I look at it now, what's really impacted me the most is the cultural barriers that get broken down, in a good way, with the game of golf. Everybody comes together. I think that's what's really special about LIV. I think that's what's really special about the game of golf. We'd be doing ourselves a disservice if we didn't continue to do that.
“I think there's value in the States. There's value outside of the States. There's a way to match both.”
He then was asked about his reaction to the news that the PIF was pulling the funding and the opportunity it offers:
“We were surprised that they pulled out as quickly as they did. We didn't really see that coming. But that's okay. One door closes, another opens. I think that's the way a lot of us are looking at it. I think we all have optimism that there is a business plan that makes sense for team golf. I'd quite honestly actually -- how do I say it? I'm very optimistic with the business plan of team golf compared to other models, in my opinion.
“But again, other models have worked, as well, so I'm not going to say that one is better than the other, but I do see value in what team golf can provide not only worldwide but also in grass rooting the game of golf. National support, team national support, city local support, we grass root ourselves there. There's a couple ideas that we have -- quite a few ideas that we have that could be interesting.
“We'll see if investors like it or not. I'm giving all I can to make it happen, and if it doesn't, it doesn't happen.”
And finally he was asked how he is able to overcome the noise off the course and concentrate on his own game during tournament weeks:
“I go out there on the first tee on Thursday and hit a beautiful drive down the middle of the fairway, hopefully. That's what we're focused on. In the background, yeah, we're trying to help where we can, but ultimately it's up to executives and everybody banding together. If we all band together, there's an opportunity here. If not, it's going to be a different day for all of us.
“But for me, how I support, go out and hit a great drive on the first tee, play a great round of golf, sign autographs after and have a good time.”
Bryson is more involved now than he has ever been in shaping the future of the LIV Golf League. With the PIF pulling the funding and withdrawing the blank cheques, they have a big task ahead of them. But if one of their greatest assets is fully on board with trying to fund a practical solution, that can only be a positive for everyone involved.
@brysondech@livgolf_league
📊 Today we announced that LIV Golf UK 2025 delivered a $63M (£45M) economic impact in Rocester, Staffordshire, where host venue @JCBGolfCC is located, and across the wider West Midlands region.
This impact encompasses operational costs and visitor spending on hospitality businesses and transport, creating a powerful ripple effect that supported local employment and suppliers. 🇬🇧🤝
This milestone brings the total economic impact of LIV Golf events globally to over $1.5 billion—including over $600M in 2025 alone. 🌍🏌️♂️
Read the full release here ⬇️
https://t.co/dKA8VpY62t
Chad Mumm is the co-founder and president of Pro Shop Holdings, a media company that the PGA Tour own a substantial minority stake in and is registered and operated out of PGA Tour BLVD in Ponte Vedra.
PSH operates, controls or produces various media outlets and shows, including Dan on Golf - hosted by Dan Rapaport, Skratch, and Netflix shows like Full Swing and Happy Gilmore 2. PSH also offers incentives to NUCLR Golf to share their articles and shows on X which I don’t believe has ever been publicly disclosed.
Chad, and many other US media outlets, have regularly tried to discredit me because I am just a tradesman from the UK who is obsessed with golf and has managed to build a large platform without the need to financially grift like they do. Despite the many, many offers, I’ve never sold out.
People like Chad are a big reason why there is so much misinformation in the golf space and frankly, I’m embarrassed for them.
Enjoy the final round of the PGA Championship, Chad.
@chadmumm
🚨📺📈 #RATINGS BOOST — LIV Golf Virginia saw its highest TV ratings of the season on Sunday with 419,000 tuning in for Sunday’s final round on FOX, amounting to its 4th most watched broadcast in the past 2 years on FOX.
(Via @JoshACarpenter)