Christopher Murphy

Digital Consultant - #Digital #Innovation #Tech #Manchester #Liverpool

[Neil Patel @neilpatel]

Don't panic, but... Google has released a big AI update for SEO!

They called it: "AI Overviews"

About the update:
Google announced on May 14 that their AI generative experience is rolling out to the U.S. public soon. This isn't an opt-in feature; every user will receive it unless they opt-out.

What is "AI Overviews":
AI Overviews, formerly known as SGE (Search Generative Experience), are AI-generated answers to keywords that appear at the top of search results. We've already updated our SEO and content processes to increase the chances of being cited in these AI Overviews.

Impact on SEO traffic:
The impact will vary by industry and keyword. Informational content will be more affected than transactional content. E-commerce and local services should see minimal impact on revenue-driving traffic.

What Google isn’t telling us:
Google won’t specify when or for what keywords AI Overviews will appear. Clicks and impressions will be included in general numbers in the Google Search Console.

What you should do:
- Check important keywords for AI Overviews.

- See if you are cited and if the AI answer is accurate.

- Report any inaccuracies.

- Monitor keywords to adjust strategies quickly.

What we are doing as an agency:
- Testing, monitoring, and analyzing changes for over a year.

- Optimizing content for Generative Experience Optimization (GEO).

- Ensuring clear technical signals to Google.

- Creating comprehensive content for multi-step reasoning results.

- Tracking industry-level SEO impacts for timely strategy pivots.

- Focusing on promoting authority through citations and mentions.

Continuously analyzing and adapting to future changes.

Stay ahead of the curve and adapt your SEO strategy to leverage these AI-powered changes!

[Google Analytics @googleanalytics]

▶️ Check out this step-by-step guide to learn how to set up custom events, i.e. events that are specific to your business that you want to measure and track. For example, you can measure how many people sign up for your newsletter. → https://t.co/qpoS9rTqCW

[Christopher Murphy @CMDigitalNW]

#ArtificialIntelligence can be a valuable tool for businesses, If you're unsure of where to start, join us in person @BizGrowthHub AI For Beginners #workshop next month on the 25th June. https://t.co/oRvzS7dvuF

[Google Search Central @googlesearchc]

We’ve added a section on page experience to our guidance on creating helpful content. It covers what we’ve said about page experience before, but in a new way we think helps site owners consider it more holistically. Learn more: https://t.co/ttm0CY0qZw

[Christopher Murphy @CMDigitalNW]

Are you a SME business looking to enhance your digital strategy & online presence? Join us at Get Digital Bury on Thu 16th March 9.30-11.30
By @BizGrowthHub #HereForBusiness, in collaboration with
@DiSH_Manchester @eagle_labs @BuryCouncil
https://t.co/adWaxYtEmS

[Christopher Murphy @CMDigitalNW]

Are you a SME business looking to enhance your digital strategy & online presence? Join us at Get Digital Bury on Thu 16th March 9.30-11.30
By @BizGrowthHub #HereForBusiness, in collaboration with @DiSH_Manchester @eagle_labs
@BuryCouncil https://t.co/adWaxYuccq #Bury #Event

[North West Cyber Resilience Centre @northwestcrc]

For anyone new to the Cyber Security world, we have created an A-Z Cyber Security, which includes further tips and links to our downloadable resources: https://t.co/5hJ3OiohhJ

[Christopher Murphy @CMDigitalNW]

👍Join the next @BizGrowthHub online & interactive workshop for #GreaterManchester business owners: ‘Innovation and digitisation in today’s economy’.
Thurs 26th Jan - 10am
Find out more and register your interest👇
https://t.co/P5v9BKUsX5
#HereForBusiness #UKSPF

[North West Cyber Resilience Centre @northwestcrc]

Learn more about the North West Cyber Resilience Centre with our FAQ guide
> Why does the Cyber Resilience Centre exist?
> How do we help businesses?
> What support can the centre offer my business?
Learn more: https://t.co/GbMDXb6OZH

[North West Cyber Resilience Centre @northwestcrc]

New event alongside @Mitigate_Cyber | Making Cyber Space a Safer Place for Businesses
👉 Join us on Thursday 17th March at 10:30am
We're discussing the current threat landscape & the latest cybercrime trends in 2022!
Register here: https://t.co/0Ut6jGXx3P