@Mike_Stelzner@MarcusSheridan@hgtv Also worth noting that classic inbound tactics improve the end results. A good message + clear CTA + good landing page + smooth UX and automated, educational emails behind it all spoon-feeding the rest of the buyer's journey.
@Mike_Stelzner@MarcusSheridan@hgtv In terms of story-based and problem/solution-based content, yes. Still effective. But today we have to pay for the eyeballs while the SEO strategy builds authority. We have NEVER had to change our strategy because of an algorithm change. We always believed in "Always Be Helping".
Objective: Share an example of a typical @Mitsubishi_USA installation in a 3-story shore home that can be shared and boosted through social channels and qualifies for mfr co-op. After 1 week, several estimates and jobs booked. Learn more: https://t.co/CtIqm3WHvy
We listen to all the experts. We attend all the webinars. We test all the latest marketing hacks and silver bullets. Nothing beats teaching homeowners how to be smarter buyers through the use of video. Nothing.
Today is the official release of Epic Content Marketing!
And I'm giving away 5 free audible copies of the book today. Anyone who retweets this message is eligible and I'll notify via DM (so be sure to follow me).
#EpicContentMarketing