As the only Indian technology research firm, CMR offers technology market intelligence, consumer research and strategic advisory for Indian and global clients.
As the only Indian technology research firm, we believe India is on track to script a success story with its @makeinindia initiatives in electronics manufacturing.
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Apple's latest & most affordable smartphone iPhoneSE is now being exported from India. Its production started in record time from Bengaluru facility notwithstanding the disruptions brought by COVID19.
We are committed to develop India an electronics manufacturing hub.
Today, 68% of consumers prioritise AI capabilities, while 82% say trust and transparent data practices influence their buying decisions.
The smartphone AI race is increasingly being won on meaningful experiences, not just specifications.
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75% recognize that the processor plays a critical role in AI performance, with AI capabilities and camera enhancements emerging as key associations with premium chipsets.
MediaTek currently has a 47% market share, with consumers associating AI familiarity with it.
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Consumers are paying more attention to what is inside their smartphones.
3 in 4 consumers believe chipset capabilities have a meaningful impact on AI performance, Tech awareness is rising fast!
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AI has officially entered the smartphone buying decision. 78% of consumers say camera quality, including AI enhancements influences their next purchase, while 68% expect AI features in their upcoming smartphone.
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AI is increasingly shaping how people experience their devices.
An overwhelming majority believe AI improves their smartphone experience. 91% say it helps save time in everyday tasks.
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Indian consumers are embracing AI, but trust still matters.
While 65% understand on-device AI, an equal share are uncomfortable with AI learning from their personal data. Clear communication around privacy will be key.
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AI on smartphones is becoming part of everyday life.
Nearly half (49%) of Indian consumers now use AI regularly across multiple tasks, while usage patterns continue to evolve based on individual needs.
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