Conor Norwood

I talk about digital writing, storytelling and growing an audience online. Helping others build their brand.

[Conor Norwood @CNorwood93]

A common theme among the top writers in the world.

They write like a drunken fool.

But edit like a Harvard professor.

[Conor Norwood @CNorwood93]

If your writing is random.

Your results will be random.

To improve your writing you should:

• Make time to write.
• Put constraints in place.
• Have a checklist to follow.

Writers who follow a process.

Surpass those that don't.

[Conor Norwood @CNorwood93]

Treat writing like training a muscle.

The more you train, the stronger it becomes.

[Conor Norwood @CNorwood93]

Bad writers study algorithms.

Good writers study people.

[Conor Norwood @CNorwood93]

How to grow on X.

Good: Posting content

Better: Posting and engaging.

Best: Posting, engaging and sending DMs.

[Conor Norwood @CNorwood93]

Stop waiting for that ‘perfect’ time to start posting content.

It doesn’t exist.

Start today.

Even when you’re not ready.

[Conor Norwood @CNorwood93]

School puts limitations on your writing.

But the real world does not.

[Conor Norwood @CNorwood93]

What's the most underrated skill you should learn?

Storytelling.

Want to be a better writer?

→ Storytelling. 

Want to be a better marketer?

→ Storytelling. 

Want to be a better teacher?

→ Storytelling. 

Stories are the foundation of everything we do.

[Conor Norwood @CNorwood93]

My ultimate productivity hack.

Stop following productivity hacks.

Instead:

- Write a list
- Work through it.
- Make a new list.
- Repeat.

Life's just one big continuous to-do list.

[Conor Norwood @CNorwood93]

2022: I was working in engineering.

2024: Full-time copywriter.

How did I make the switch?

- Trying new skills.
- Failing miserably.
- Learning what I liked.
- Pivoting into a new career.

What you're doing now.

Doesn't determine where you end up.

[Conor Norwood @CNorwood93]

Upskilling isn’t a competence issue.

It’s a volume issue.

Want to be better at sales?
Sell more.

Want to be a better writer?
Write more.

Want to be a better runner?
Run more.

The progress lies in the reps you’re putting off.

[Conor Norwood @CNorwood93]

Scarce mindset:

‘I need to go out and sell my services to everyone and anyone’

Abundant mindset:

‘I am going to connect with interesting people and start genuine conversations’

[Conor Norwood @CNorwood93]

It pays to be a bad listener.

It did for me.

If I listened to others.
I’d have never quit engineering.

If I listened to others.
I’d have never moved country.

If I listened to others.
I’d have never started my blog.

Turns out my fiancee was right.

I don’t listen after all.

[Conor Norwood @CNorwood93]

Not everything has to be a story.

But stories are everything.

[Conor Norwood @CNorwood93]

Bad content makes you seem smart.

Good content makes the reader feel smart.

[Conor Norwood @CNorwood93]

You don’t need to be an enigma to stand out.

You just need to see what’s working and add your POV.

#ghostwriting #copywriting

[Conor Norwood @CNorwood93]

Stop falling for this ‘content power hour crap’.

Instead, show up and start putting in the reps.

Whether it takes 5 hours or 50.

Over time you’ll improve.

There are no shortcuts to writing better and faster.

#copywriting #ghostwriting

[Conor Norwood @CNorwood93]

Marketing isn’t rocket science.

It’s just putting the right message in front of the right people.

#copywriting #ghostwriting

[Conor Norwood @CNorwood93]

10. Criticism is unavoidable.

You can’t please everyone.

You’ll get criticised for blending in.

You’ll also get criticised for standing out.

So my advice.

Do what makes you happy.

And take criticism with a pinch of salt.

Usually it's a them problem more than a you problem.

[Conor Norwood @CNorwood93]

I lived away for 10 years.

Here are 10 of my biggest lessons.

🧵

[Conor Norwood @CNorwood93]

9. Get some routine into your life.

Having a routine has genuinely saved my life.

I get up at the same time most days.

And more or less do the same things.

Granted not every day can be like this.

But if I’m knocked out of routine.

I do what I can to get back into it.