CPGAnalytics

[Nielsen @nielsen]

The @WWE Network continues to dominate social media.

From 6/1 - 6/7, wrestling programs were the most talked about TV programs online.

#SmackDown 2.2 million interactions
#WWERaw 1.6 million interactions
#WWENXT 808,000 interactions

More rankings: 👉 https://t.co/ZSwKekzAJI

[Nielsen @nielsen]

Careful marketing requires balancing brand messaging with current social sentiment and market conditions.

Our latest analysis explores how advertisers can re-connect with consumers as businesses begin to re-open around the globe.

👉 https://t.co/0XXuVZeZLF

[numeratorone @numeratorone]

"Dollar stores have the strongest spend per trip growth versus year ago‚ so people aren't just dropping in, they are shopping there more." - Chris McGovern, Senior Consultant, Numerator
https://t.co/kKm7DXrTVP
#NumeratorInsights #DollarStores #Stockpiling #COVID-19

[numeratorone @numeratorone]

Nearly half (45%) of all consumers surveyed say that in the next two weeks, they are likely to shop 🛒 at stores that were previously closed. See other behavioral intentions here:
https://t.co/G1gy3zzkZ8 #NumeratorInsights #NewNormal #Reopening #COVID-19

[numeratorone @numeratorone]

Cumulative HH penetration tends to build predictably - but that’s not the case in 2020 (canned foods FTW!).

See how your category compares: https://t.co/P1wMCdVGGj

#NumeratorInsights #CategoryManagement #CatMan #HouseholdPenetration

[numeratorone @numeratorone]

Looking to learn how QSRs drove growth during COVID? Join us on June 24th at 1:00pm CDT to discover strategies for engaging your consumers with our guest speaker David Palmer, from Evercore.

Register here ➡️ https://t.co/TQow8GzGla

#NumeratorInsights #NumeratorAdIntel #QSR

[numeratorone @numeratorone]

6/18 Durable Goods Webinar:
The IHA and Numerator’s Peter Greene discuss how housewares manufacturers and retailers can leverage category and shopper insights, using real case studies.
Register here: https://t.co/X5okT8ezGt.
#NumeratorInsights #CategoryInsights #CatMan

[The Shelby Report @theshelbyreport]

https://t.co/JBwf06Yu7z

[Waffle House @WaffleHouse]

Complete the sentence... You know you’re a Regular when…

[LRW is now Material @LRWonline]

Will new consumer habits caused by coronavirus (COVID-19) stick in the long term? Consumer psychology expert Lauren Murphy takes a look at how people make, and keep, new habits: https://t.co/t2uEicC9Ot #MRX #coronavirus

[NAI_RCL_Philippines @NAI_RCL_PH]

Will the COVID-19 pandemic forever change the way we shop?
https://t.co/KhWwHvMARf

[Customerland @thecustomr]

This study suggests that some of the strongest indicators of consumer behavior in the COVID-19 environment are driven by consumer psychology rather than a specific consumer demographic.
https://t.co/Iud4kymoKN

[Siddharth @svaradarajan]

Insightful piece by economist @HarisGazdar on the place of values in assessing policy options for the COVID-19 crisis — Lockdown: Lives vs Livelihoods Debate Can't Be Settled By Analytics Alone https://t.co/rE0q0R3p3v via @thewire_in

[Yahoo Finance @YahooFinance]

A consumer psychologist breaks down COVID-19 panic buying: https://t.co/Go8aA9GvTb

[Harvard Business Analytics Program @HarvardBizAn]

Leaders in any industry unleash powerful data skills in as few as 9 months. Learn more about the Online Harvard Business Analytics Program certificate. https://t.co/w4Q6u1jKcY

[Madison N. @madisonn_bc]

2 MIT grads built an algorithm to match you with wine. Take the quiz to see your matches.

[numeratorone @numeratorone]

Our comprehensive coverage of COVID-19 continues to grow with the Numerator Advertising and Promotions Indices. These additions provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19: https://t.co/RqKKSegdel #COVID19

[numeratorone @numeratorone]

Numerator JUST launched new COVID-19 products to help brands and retailers quickly understand current market dynamics. Find more TIMELY DATA here: https://t.co/bNydS1BXeX
#NumeratorInsights #StockpilingBehavior #COVID19

[numeratorone @numeratorone]

Our comprehensive coverage of COVID-19 continues with the Numerator Promotions Index, providing visibility into how promotions are shifting in reaction to the spread of Coronavirus. https://t.co/4KcNXsTRlj
#NumeratorInsights #NumeratorPromotionsIntel #COVID19

[numeratorone @numeratorone]

As the country grapples with the realities of the COVID-19 pandemic, brands and advertisers are being faced with a dilemma: to advertise, or not to advertise. Here is an early read on how four CPG categories have been impacted by the outbreak.https://t.co/LHRmTjoF8m