Caden Thompson

6M Per Month In Google/Meta Ad Spend———We are by far the best at scaling cold traffic profitably. DM me for more info/tactics. ROAS is for noobs.

[Caden Thompson @CProGrowth]

I'm in a mood to flex. Expect more screenshots.

Ads Done For You : https://t.co/sP8ARM3cki

Ads Done With You: https://t.co/Cf6t5Frxoi

Get our free mini course: https://t.co/DWAesK2j0P

[Caden Thompson @CProGrowth]

$100K messaging test. TRT/GLP-1 company.

Best pricing — lost.
Biomarker protocol — lost.
Health partnership — lost.

"Patient care over profit care" — $46 CPA. Lowest of all.

300 new customers. $500 AOV. $400/mo recurring.

In competitive categories, trust wins before price does.

[Caden Thompson @CProGrowth]

Same budget. Same structure. Changed the message.

228% revenue growth. 173% conversion rate improvement.

Our own brand — one campaign, best creative, $8K/day → $12K/day.

No restructure did that. The message did.

[Caden Thompson @CProGrowth]

Scaled Meta from $8K to $80K. Standard events.

Didn't touch Google.

Google new customers (server-side): +100%
Conversion value: +64%
Every attribution model: up.

Meta acquires new customers. They search on Google. Google gets credit.

Evaluating channels separately tends to give you the wrong P&L picture.

#MetaAds #GoogleAds #CrossChannel #PerformanceMarketing

[Caden Thompson @CProGrowth]

$28K in spend. $23K going to 6 ads.

All six said the same generic thing. None sounded like the brand.

Structure was fine. Targeting was fine. The message was off.

Sort by spend. Read your top ads like a customer would.

That's the whole audit.

#MetaAds #CreativeStrategy #MediaBuying

[Caden Thompson @CProGrowth]

Client ran custom conversions on Meta for a year. Stable. Nobody questioned it.

Swapped to standard purchase events.

$8K → $80K in spend.
Platform CPA: -25%.
1,100 more sales.

Custom conversions can narrow the pool. Standard events tend to open it.

Sometimes the simpler setup is the ceiling breaker.

#MetaAds #Andromeda #PerformanceMarketing

[Caden Thompson @CProGrowth]

I don’t get the hype around search max it’s litterally like what DSA is now.

[Caden Thompson @CProGrowth]

No SOP structure will make your Meta ad account work. Sorry but those days are gone. Things are totally different now.

[Caden Thompson @CProGrowth]

Luxury fashion. $400-$600. Wanted younger buyers.

Two ads, both broad:
• Traditional photo → served to 45-54. Platform CPA: $289
• UGC-style → served to 35-44. Platform CPA: $118

Forced traditional onto younger audience? $194.

$76 more per customer than just building the right creative.

#CreativeStrategy #MetaAds #PerformanceMarketing

[Caden Thompson @CProGrowth]

Moved away from ROAS got better results for Shopify brands.

Now moving away from purchase conversion tracking and getting better results for Shopify brands.

What is next?

[Caden Thompson @CProGrowth]

9-figure brand. 26 ad accounts. Lost 54% of traffic in one year.

Rebuilt structures. Tested audiences. Nothing worked.

Creative library: almost all images. Minimal video.

Image ads = 17% less spend, 55% fewer new visits vs. video.
Images remind. Video introduces.

Pushed more into video. Performance recovered.

#CreativeStrategy #MetaAds #VideoAds #PerformanceMarketing

[Caden Thompson @CProGrowth]

Cleaning brand. 5 products. One campaign.
One product took most of the spend. Nobody chose that.

Gave each product its own campaign. Same budget.

90 days:

Revenue up 646%
Google up 222% ($0 more Google spend)
Dishwasher: +500%. Tile floor: +200%

Concentration risk isn't performance.

#MetaAds #Ecommerce #PerformanceMarketing

[Caden Thompson @CProGrowth]

Client ran retention ads for 3 months.

Returned customers up 61%... for 4 days. Then gone.

Down $200K. New customer pipeline gutted.

You're paying for behavior that was already going to happen. Those people were coming back through email and habit. The ads just pulled it forward and drained the pool.

Paid controls one thing well: new customer acquisition. Point it there.

#CustomerAcquisition #MetaAds #PerformanceMarketing

[Caden Thompson @CProGrowth]

Client was celebrating a 4x MER.

90% of revenue was repeat customers. They were making $10K/day before ads did anything. The 4x was already there.

MER is your speed limit — not your ad performance metric.
nCAC is your check engine light — it tells you if paid is actually working.

MER alone hides whether your ads are doing anything at all.

#MER #nCAC #PerformanceMarketing #MetaAds

[Caden Thompson @CProGrowth]

@TaylorHoliday People still using attribution tools? I don’t find them useful personally I just look at topline numbers. 🤔 is this just a branding play or is there something I’m missing?

[Caden Thompson @CProGrowth]

Lead gen client. $3,360 less in ad spend. Leads went up.

• Daily qualified leads: 70–140 (was peaking at 97)
• $112K closed deals via HubSpot
• Brand campaign +96% on less spend

One change: separated creative by funnel stage instead of one campaign for everything.

The vertical doesn't matter. The sales process does.

#LeadGen #MetaAds #PerformanceMarketing

[Caden Thompson @CProGrowth]

Wiped a client account. New pixel. New BM. Zero legacy signal.

• Wk 1: $50K in, Platform CPA $922
• Wk 2: doubled spend, cut cap 75%, Platform CPA $600
• Wk 3: $117K revenue, MER 1.1 → 2.06, weekly net profit $18K → $36K

A fresh learning period is not the same as a broken strategy.

[Caden Thompson @CProGrowth]

$7,500/month attribution tool.
Flipped it to first-click.

Tool: $650K
Reality: ~$1M

$350K they couldn't explain.

If your attribution total doesn't match your actual revenue, you're paying for a story.

What's the gap on yours?

[Caden Thompson @CProGrowth]

Attribution sanity-check:
first-click → platform CV → actual revenue

If those don’t reconcile, stop “optimizing” and fix measurement.

What tool’s numbers have you least trusted?

[Caden Thompson @CProGrowth]

Funnels are dead.
Think in rooms instead:

🏠 Room 1: Learning
"What is this?"

🏠 Room 2: Considering
"Is this for me?"

🏠 Room 3: Deciding
"Where do I buy?"

Most sales drag people from Room 1 to Room 3.
That's why they disappear after buying.
They weren't actually ready.

[Caden Thompson @CProGrowth]

@binghott That’s why having a good backend stack and filter for data is the best and anyone looking at ROAS or in platform per ad conversions is already losing.