Christian Borgen

[Christian Borgen @CSBorgen]

Law firm Cooley gains praise for choosing associate over client after pressure to fire employees from Elon Musk. A good example of how they used "drama" to make a positive employee branding story and "won" the media angle.
#tuckcc

https://t.co/KTAVJQIqTm

[Christian Borgen @CSBorgen]

Hugo Boss rebrands with a wide variety of endorsements: TikTok stars (!), supermodels, actors, and athletes.

1.9bn impressions for both campaigns
Engagement up 84% on BOSS Instagram
367m views on TikTok challenge
HUGO TikTok followers up 30%

#tuckcc
https://t.co/vdnJUaHtf8

[Christian Borgen @CSBorgen]

Pernod Ricard NA CEO Ann Mukherjee used her own story to highlight the importance of consent and aligned one of her brands with the important message #tuckcc

https://t.co/sllcb8Xysd

https://t.co/mFTdaqMqLE