CSM

Leading global sport & entertainment agency. We bring partnerships to life for brands, rights holders and talent, and create extraordinary live experiences.

[CSM @CSM_Worldwide]

Imagination Takes Flight with @Saudi_Airlines as @FIAFormulaE takes to the to the Red Sea. Follow the journey through Jeddah’s iconic landmarks.

A privilege to have worked on this film. #TakeYourSeat for a story of innovation, sustainability and world-class racing. 🌊🏁✈️

[CSM @CSM_Worldwide]

We are pleased to announce that we have appointed Ian Mathie as MD of Saudi Arabia.

Mathie arrives with more than 25 years’ worth of experience in sports media, and will be responsible for enhancing our proposition in the country. 🇸🇦

Full story here: https://t.co/MnzvcNzN0t

[CSM @CSM_Worldwide]

Our team in the Middle East are proud to have worked with @G42ai and @MercedesAMGF1 on its latest film, ‘The Choice’, narrated by Lewis Hamilton.

The film focuses on our collective responsibility to define how we use the power of AI in future.

Check it out below 👇📽️

[Tahnoon Bin Zayed Al Nahyan @hhtbzayed]

We welcome the collaboration between @G42ai and Formula 1 Team @mercedesAMGF1, which offers huge potential for the capabilities of AI.

The responsible use of AI in utilizing its vast applications to serve humanity's aspirations will lead us towards a bright and prosperous future.

[CSM @CSM_Worldwide]

A pleasure to help bring this film together for our client, @SaudiAirlinesEn.

Check it out below and find out who the Secret Driver is... 👇

[Newcastle United @NUFC]

.@SaudiAirlinesEn, @FIAFormulaE, and #NUFC unite in electrifying fashion as The Secret Driver races to St. James’ Park!⚡️🔥

But who is the driver beneath the helmet?…Watch to find out! ✈️🏎️⚽️

#TheSecretDriver #TakeYourSeat

[CSM @CSM_Worldwide]

Our new chapter comes with new opportunities.

From April 2nd, this account will no longer be active. You can find us at @Wasserman. Join us as we enter this exciting new era.

#TeamWass

[CSM @CSM_Worldwide]

PRWeek has announced its 2024 ‘Power Book’ – their selection of the leading 100 figures in the UK comms game – and we are delighted to see Sarah Dawson included.

While we believe that our whole is greater than the sum of our parts, we know that this approach requires leaders who can create the right environment for excellence. By being relatable, flexible, and bold, Sarah is a master at this, and this cross-industry recognition is richly deserved.

Well done, Sarah. We are proud to have you. 💯

[CSM @CSM_Worldwide]

“In a sport shaped by humility, and won through equal effort, many athletes are large in stature, but few are large in profile. ‘Full Contact’ will have spotted an opportunity to buck this trend, and to begin to create some cross-sport superstars.”

In this article exploring the exploding docu-series market, CSM's Adrian Krige considers why the Six Nations decided the time was right to enter the fray, and what it will hope that ‘Full Contact’ can do in terms of broadening the popularity and understanding of the sport.

Here is what he found: https://t.co/yiMizy5NKV

[CSM @CSM_Worldwide]

Ramadan Kareem to all our friends, clients, partners and colleagues who are observing. ☪️

All of us at CSM would like to wish you happiness and prosperity during this sacred month.

#RamadanKareem

[CSM @CSM_Worldwide]

To mark #IWD2024, we interviewed four incredible women at CSM, who took five minutes to discuss why they believe it is crucial that we continue to invest in women in the workplace, the sporting industry, and beyond. Read each interview on the links below 👇

🇭🇰Martini Ip: https://t.co/kE8aUA69R6
🇺🇸Rebecca Bressler: https://t.co/IEkAYMEUmm
🇬🇧Beth McGuire: https://t.co/t1gggQ8w7w
🇦🇪Pooja Sukumar: https://t.co/ynctjmZVxX

[CSM @CSM_Worldwide]

Good luck to @lucozade ambassador, Anthony Joshua, in his upcoming fight against Francis Ngannou.

We work closely with our client Lucozade and AJ to bring the energy across all his fights, and we are proud to be supporting him for the first time in 2024! 🥊

[CSM @CSM_Worldwide]

Delighted to help bring KILOworks - a leading multinational company in the scale reproduction of high-end cars and trucks, together with current #MotoGP Team Champions, @pramacracing, as an Official Partner.

The KILOworks logo will appear on the rear wing of the Pramac bikes for the duration of the 2024 season, which is also MotoGP’s 75th anniversary. Check out some photos of the livery, below.

[CSM @CSM_Worldwide]

“Since the George Floyd incident I think the #NBA has led the way - supporting the players in speaking out on topics that are near and dear to them.”

From helping @Jumpman23 and @Nike to transform the @NBA, to becoming the league’s first African-American COO with the @hornets, Fred Whitfield understands intimately the power of sport to create new narratives.

In this episode of Extraordinary Tales with @sebcoe he reflects on some of the sport’s watershed moments and considers the influence it can have in creating a society of equal opportunity.

Listen to the wide-ranging conversation here: https://t.co/Gcy1CRNWDU

[CSM @CSM_Worldwide]

Always exciting to have a new destination on the @SVNSSeries calendar, and Perth did not disappoint.

A month on, we’re looking back at an incredible weekend on the west coast of Australia, where we were responsible for managing HSBC’s partnership activity across the tournament, including:

🏖 A Rugby Drills & Skills community event
🥂 280+ guests hosted at the HSBC Hexagon Suite
✨ Multiple ambassador appearances
🏟 HSBC Hot Seat enjoyed by 320 fans

Take a look at a few of our favourite snaps below.

#HSBCSVNS

[CSM @CSM_Worldwide]

“There’s a uniqueness about the Lions.”

@BillBeaumont, @WorldRugby Chairman, was the latest guest to join our Extraordinary Tales podcast, where he lifted the lid on a career spent in service to rugby. Tune in to hear him discuss:

🌹England 2025 & The Red Roses’ Lionesses moment
🇫🇷 Reflections on RWC2023
🦁Captaining the Lions

Listen to the full episode here: https://t.co/DRJEggjwHy

[CSM @CSM_Worldwide]

Our team over in North America spent an incredible weekend in Indiana, supporting @Ticketmaster with its Game and Go arcade at the #NBACrossover.

Featuring an NBA Jam inspired slam dunk photo moment, basketball themed arcade games, Ticketmaster gift cards, and special appearances from NBA stars and legends, everyone was a winner at this memorable activation.

Check out a few of our favourite photos from Indiana!

#MakeMoreMemoriesLive #NBACrossover 🏀

[CSM @CSM_Worldwide]

Delighted to see that a number of our clients, and several of the campaigns we worked across, have been shortlisted for the FEVO @SportIndustry Awards 2024.

The #SIA’s are a celebration of the best our industry has to offer, and we are proud to have been recognised once again. Looking forward to awards night in April already.

@Unilever Personal Care | @DoveMenCare | @Sela | @KPSnacks 👏🤞

[CSM @CSM_Worldwide]

We are pleased to announce that we have been appointed to lead on commercial partnerships for the @MenInBlazers Media Network.

With the CONMEBOL Copa America (2024), FIFA Club World Cup™ (2025) and FIFA Men’s World Cup™ (2026) all taking place on American soil over the next three years, we will help identify and curate broad, multi-faceted partnerships for the network during a pivotal time for soccer in the US.⚽ 👇

Read the full release here: https://t.co/sEd6Z3wbGh

[CSM @CSM_Worldwide]

Tomorrow marks the start of the Lunar New Year. A moment for those who celebrate to reunite with family and friends, and usher in new beginnings.

2024 is the Year of the Dragon in Chinese astrology, which is considered to be a symbol of strength, excellence and good fortune. With that in mind, we’d like to wish you a prosperous year ahead. Happy #LunarNewYear! 🐉

[CSM @CSM_Worldwide]

The best in the world for the second consecutive year! England cricketer and CSM client, @natsciver, picks up another Rachel Heyhoe Flint Award, having been named the ICC Women's Cricketer of the Year for 2023.

An incredible achievement, and much more to come in the year ahead no doubt. Congratulations, Nat. 🐐👏

#ICCAwards2023