CST3310_201910_HE04

[CST3310_201910_HE04 @CST331019HE04]

Establish a budget for implementing each digital strategy on a pilot project basis
Track savings and measure an attractive return on the initial investment
Identify which strategies were most effective and repeatable, and scale up the initial investment #16G5

[CST3310_201910_HE04 @CST331019HE04]

Gather information
Communicate internally
Increase brand awareness
Marketing,Sales and Customer Service #16G4

[CST3310_201910_HE04 @CST331019HE04]

Social media popularity - This shows you how many people use this platform
Interactions with brands - It shows how people use it.
Target audience - Based on this you will be able to decide when to post and what platform to use. #16G3

[CST3310_201910_HE04 @CST331019HE04]

Facebook and Instagram - You can market products, gain leads, build brand loyalty. This will help with business revenue and attract more customers. #16G2

[CST3310_201910_HE04 @CST331019HE04]

Driving traffic to the website - This can increase sales and bring in more customers
Generating new leads - Easy way to gain customer interest in your products
Building a community - Building a following of people with a common interest around a product/brand #16G1

[CST3310_201910_HE04 @CST331019HE04]

More jobs will be created which can benefit the economy.
You will be able to cut down costs by moving systems to other countries as prices may be cheaper abroad. #14G5

[CST3310_201910_HE04 @CST331019HE04]

Offshore - using organisations from developing countries to write code and develop systems.
Reduced operating expenses.
Focusing resources on core profit-generating competencies. #14G4

[CST3310_201910_HE04 @CST331019HE04]

Hiring required external skillsets
Blending internal company experts with the international team
Network management issues
Managing infrastructure across countries.
Keeping up to date with international and data policies #14G3

[CST3310_201910_HE04 @CST331019HE04]

Merger and Acquisition – allowing the same advantages as a joint venture but offers more control over the market. This allows both the companies to work together. #14G2

[CST3310_201910_HE04 @CST331019HE04]

Technical innovation strategy
Product adaptation strategy – modifications to existing products
Availability and security strategy – overcome transport risks by countering perceived risks
Low price strategy – penetration price and,
Total adaptation #14G1

[CST3310_201910_HE04 @CST331019HE04]

Digital disruption helps business grow. Allows the business to keep up with technology and competitors. Improves operations which allows the company to utilise the latest workflow management tools. Better customer experience which allows predicting trends and patterns.#10G5

[CST3310_201910_HE04 @CST331019HE04]

It helps companies manage demand, carry the right inventory, and keep costs down,
By managing the supply chain, businesses can cut excess costs and deliver the products to the customer faster.
#12G5

[CST3310_201910_HE04 @CST331019HE04]

Manage interactions with customers and potential customers.
Enhance sales productivity since you can monitor customer behaviour, helps you close more deals and increase your sales productivity.
Adapting to customer needs can improve customer satisfaction levels.
#12G4

[CST3310_201910_HE04 @CST331019HE04]

It can help with competitive advantage. It helps to keep you ahead of the competition because you no longer run the risk of making costly business mistakes.
It helps with forecasting which allows the business to think ahead and properly plan what they need. #12G3

[CST3310_201910_HE04 @CST331019HE04]

It can help improve business processes. Helps to make communication easier, reduces their time and effort with better functionality, and improved control.
It helps address the change in the market, managing their reputation, and issues that may arise in the supply chain.
#12G2

[CST3310_201910_HE04 @CST331019HE04]

Management-level - It allows you to monitor, control, decision-making, and administrative activities of middle managers.
Strategic-level - Helps address strategic issues and long-term goals
Operational level - help with recording daily sales figures and to process orders.
#12G1

[CST3310_201910_HE04 @CST331019HE04]

Ecommerce business model - This is where businesses sell their goods directly to the end consumer. After browsing the store, the customer may decide to place an order. This type of model uses strategies like ads-based marketing, influencer marketing, and social media.
#10G4

[CST3310_201910_HE04 @CST331019HE04]

Credit Cards - credit cards are the most common way for customers to pay online.
Mobile Payments - Mobile payments offer a quick solution for customers to purchase on e-commerce websites.
Cash - often used for physical goods and cash-on-delivery transactions.
#10G3

[CST3310_201910_HE04 @CST331019HE04]

Advertisements allow M&S to increase sales, It also introduces a new product in the market and expands on the current market.
Mobile app generates revenue as people are able to buy on demand. Social media celebrity to model items which attract buyers and accessible by users
#10G2

[CST3310_201910_HE04 @CST331019HE04]

B2C - Selling products and services directly between consumers who are the end-users of its products or services. M&S sells goods to the customer which relates to the business to consumer model. This relies on a good relationship between the business and the customer.
#10G1