Chris Schraft

President, Time Inc. Content Solutions; The industry's leading source for content strategy, production and distribution across paid, owned and earned media

[Chris Schraft @CSchraft]

The best Twitter strategies help build brands and engaged audiences with relevant and conversationally savvy content http://t.co/Q59ipasA

[Chris Schraft @CSchraft]

Former Forrester social media analyst Augie Ray poses solid case for why experience matters with social media managers http://t.co/ELh2jeAI

[Chris Schraft @CSchraft]

For Facebook’s new mobile-only ads, AdParlor reports inaugural month June CTRs of 11-15x greater than desktop http://t.co/VT3IZoTT

[Chris Schraft @CSchraft]

Facebook taps it's #social data to deliver customized and relevant app recommendations http://t.co/ZhI2phNV

[Chris Schraft @CSchraft]

Content adds an essential component to paid, owned and earned media strategies; drives engagement and amplification http://t.co/ZjudHC1h

[Chris Schraft @CSchraft]

How #social is turning CRM into a 2-way conversation http://t.co/tDVtKPZi

[Chris Schraft @CSchraft]

Companion Brands boost preference and loyalty by giving consumers great #content along the new purchase path: http://t.co/IGsA6xCL

[Chris Schraft @CSchraft]

What is your brand sentiment? How content marketing can reinforce brand preference and drive loyalty http://t.co/SLDcEyqo

[Chris Schraft @CSchraft]

Marketing data scientists gauge Facebook’s potential by diving into engagement metrics and database opportunities http://t.co/W6w6F2II

[Chris Schraft @CSchraft]

Marketers must meet the demand for immediate, mobile-optimized #content that consumers demand, in real time http://t.co/AkYQF6IR

[Chris Schraft @CSchraft]

A return on engagement: How companion brands are building & sustaining relationships with both consumers & influencers http://t.co/nn05oJih

[Chris Schraft @CSchraft]

Companion brands http://t.co/IGsA6xCL that engage in real conversations with consumers develop real relationships http://t.co/wgsIIQbH

[Chris Schraft @CSchraft]

Contextually relevant content will drive platform-appropriate engagement, especially in social media: http://t.co/s0rlWh8C

[Chris Schraft @CSchraft]

Companion Brands < http://t.co/IGsA6xCL > develop shareworthy content and earned media drives the most purchase http://t.co/8lUhtr3D

[Chris Schraft @CSchraft]

On Facebook, brands talk Mother’s Day but the hidden gift that keeps on giving is real time message optimization http://t.co/jfJV3Tma

[Chris Schraft @CSchraft]

How Samsung leverages video & storytelling to influence brand perception and deliver differentiated value to consumers: http://t.co/MlvYLsRW

[Chris Schraft @CSchraft]

Does your brand use content & storytelling to get discovered, build preference & create loyalty? Companion brands do http://t.co/IGsA6xCL

[Chris Schraft @CSchraft]

RIP display ads? Maybe eventually. But this only reinforces that it's key to engage consumers as a companion brand. http://t.co/Bhphcaur

[Chris Schraft @CSchraft]

Reminder of importance of editorial expertise & quality journalism when developing brand stories for marketing purposes http://t.co/DGEzlc98

[Margaret Molloy @MargaretMolloy]

How to Deliver With Digital: 8 Imperatives for CMOs http://t.co/iuiYM5Ix View from #cmoclub summit