Camille Sheehan

Comms. Manager at @AutoCareOrg |🌹☘️

[Camille Sheehan @CSheehanPR]

“Any additional strains placed on the supply chain have the potential to exacerbate this situation and could cause the demands on both the #automotive manufacturers and the #aftermarket to rise even further,” @AutoCareCEO

https://t.co/rxNC6t2ynQ via @deonjhampton #supplychain

[Camille Sheehan @CSheehanPR]

“Any additional strains placed on the supply chain have the potential to exacerbate this situation and could cause the demands on both the #automotive manufacturers and the #aftermarket to rise even further,” @AutoCareCEO

https://t.co/rxNC6t2ynQ via @deonjhampton #supplychain

[Camille Sheehan @CSheehanPR]

I’m taking action to secure our #aftermarket industry’s future. Tell Congress to support the Right to Repair: https://t.co/ELzJy00oTE #RightToRepair

[Auto Care Government Affairs @AutoCareGov]

Do you support Right to Repair? Today, take 2 minutes to tell Congress that Right to Repair is important to you and your customers! #righttorepair #automotivenews https://t.co/bDuz1EqDYZ

[Camille Sheehan @CSheehanPR]

This is what exploiting the wild “Frontier of the Fourth Amendment” looks like: https://t.co/hj06HTkJEt #fourthamendment #dataprivacy #vehicledata #righttorepair

[Camille Sheehan @CSheehanPR]

Will your $BTC and $DOGE grow by 25% in the next three years? 🧐 The auto care industry will! 📈🔥Read the latest @autocareorg #factbook industry report: #automotive #aftermarket #autocare #auto #ecommerce #industrytrends #crypto #btc #doge https://t.co/DfpCqFKdqO

[Camille Sheehan @CSheehanPR]

Good news for the #aftermarket? “According to the U.S. Bureau of Labor Statistics, used-car prices have jumped 21% since April 2020—10% of that increase was in April 2021.” Via @benjamachine https://t.co/m0uYFqYJFu

[Camille Sheehan @CSheehanPR]

“The penetration lag is over. E-commerce has experienced a 35% growth rate year after year. It’s going to have a nearly 14% growth rate through 2023.” More on #ecommerce trends in new @AutoCareCEO interview with @GlobalAutoInd: https://t.co/n321UqeK6o

[Camille Sheehan @CSheehanPR]

"Although manufacturers have offered numerous explanations for their repair restrictions, the majority are not supported by the record," @FTC says. Via @allenstjohn @ConsumerReports https://t.co/ppcbeB5qIx #RightToRepair

[Camille Sheehan @CSheehanPR]

Average age of car fleet was 11.9 years in 2020 and has never been older than it is today. Population of oldest vehicles—those 11+ years—has been fastest-growing segment in past several years, according to the @AutoCareOrg Factbook. Via @JinjLee https://t.co/MqCGu9wxtL

[Camille Sheehan @CSheehanPR]

.@AutoCareOrg CEO in the @NYTimesOpEd this morning discussing the need for data privacy in light of today’s cars that are functioning more like “smartphones with wheels.” https://t.co/lGrC4cCNtY #privacy #consumerrights #yourcaryourdata

[Privacy Project @PrivacyProject]

Your driving habits — how fast you drive, how hard you brake, whether you always use your seatbelt — could be valuable to insurance companies. But while you can turn off location data on your phone, there’s no opt-out feature for your car. https://t.co/MISGeNOGR4

[Camille Sheehan @CSheehanPR]

So grateful to spend another amazing day volunteering with @ODYD2017 “deploying America’s patriotism one dress at a time” to military members and their families. This year the dress I donated was “deployed” to a wounded warrior U.S. Navy veteran! 🙌🏼 🇺🇸💙💃🏻❤️

[Camille Sheehan @CSheehanPR]

“The c-suite can’t always contextualize the charts and data you’re showing them. If you want your work to have an impact, it needs to be visualized and contextualized. The style matters as much as the substance.” – Jennifer Lore London of @EdelmanPR #PRNews #PR

[Camille Sheehan @CSheehanPR]

On campaigns: “have kickoff meetings with all stakeholders and mock up #metrics dashboards. This will orient everyone on how you’ll measure success and how you’ll get that data.” – @MikeToner #PRNEWS #marketing #comms #PR #measurement

[PRNEWS @PRNews]

Audiences can be different for marketing and comms. Work to foster that relationship, and note that there may be a difference in measurement metrics. #PRNEWS

[Camille Sheehan @CSheehanPR]

“UTM codes are a way that #marketing and #Comms teams can get on the same page for tracking measurement efforts.” – @MikeToner #PRNEWS #PR #teamwork

[PRNEWS @PRNews]

"How many of you know what a UTM parameter is?" @MikeToner Know it, learn it, love it, use it for tracking. #prnews

[Camille Sheehan @CSheehanPR]

On traditional PR metrics: “#measurement immediately shows YOY numbers, but it doesn’t show what the accumulation of efforts across time really result in.” – Loryn Franco of @FOCUSBRANDS #PRNEWS #PR #PRmetrics #PRmeasurement

[Camille Sheehan @CSheehanPR]

On determining KPIs: “Measure what you should, not what you can.” – @alanchumley #PRNEWS #PR #PRmetrics #PRmeasurement