Chromatic Technologies improves lives through chemistry that alerts, protects and surprises. Innovative inks that help to grow and differentiate brands.
Launching a new #packaging#innovation project can seem to take forever, especially with new materials or techniques involving an #EHS team. With planning, however, there’s no reason why the #EHSteam should delay a rollout. #CPG#Thermochromic
https://t.co/bnID8Afz3B
Here’s another interesting article about Phillips Distilling using #thermochromic and #photochromic#inks to update their #vodka#packaging. The brand's campaign uses the tagline "Bring the Light."
https://t.co/v8QqzjEu3v
Here’s an intriguing article about Phillips Distilling using #thermochromic and #photochromic#inks to update their #vodka#packaging. Great example of how to use this technology and anchor it in brand equity to create competitive differentiation.
https://t.co/6AGM07K5JA
CTI was recently included in an article in @BeverageInd magazine. Visit their website and find out how you can use our #thermochromic, #photochromic and #GlowInTheDark inks to increase the 'wow' factor on your packaging.
https://t.co/okqjtk8sFf
Encourage Social Media Interaction:
89% of millennials trust recommendations from friends and family more than claims by the brand. Use #photochromic#ink features to encourage your consumers to share their experience with friends and family.
- eMarketer 2014 -
Don't design for #brands. Design for people interacting with brands.
Sunlight-activated ink features drive purchase intent. When consumer-tested, it scored in the top 2 box for purchase intent (definitely/probably will buy) with 89% for loyal consumers and 64% for occasionals.
(cont.)
This is your chance for your brand to own summer and outdoor usage occasions.
- CTI Quantitative Research, Mann Consulting -
#Photochromic#inks change color when exposed to UV light (sun). When in the sun, colors come to life. When out of the sun, the color disappears.
Higher costs, short supply for key ingredients, as well as higher freight costs, are leading ink industry leaders to issue warnings and price increases https://t.co/mlijuNas0u
CTI is excited to join #ColdPressureCouncil@thecpcouncil and offer members technology to provide on-pack #HPP verification to alert clients if a container bypassed the machine, failed to hit target pressure or suffered a short cycle.
Does Drinking Coors Light help protect the #COVID#Vaccine? 😉
On NBC’s 12/12 “SNL" a faux Dr. Birx thinks so.
In real life, Coors Light with blue mountains don’t carry vaccine, but our cold-activated inks can protect medical supply chains.
See more:
https://t.co/8gKldpoV6B