CUBE Group Global

Engage customers with audio and digital experiences at your brand's locations. CUBE is the industry-leading platform for such in-store digital experiences.

[CUBE Group Global @CUBEgroupglobal]

Customer experience scores just hit a record low in 2025. Despite massive investments in AI, automation, and digital tools, customers are increasingly frustrated. Why? Because technology alone can’t fix a behavioral problem. How to break the trend: https://t.co/sQqFDIqv3c

[CUBE Group Global @CUBEgroupglobal]

(🧵2/2) Our latest article explores the behavioral science of speech privacy & why simply playing music isn’t enough. Discover how sound masking can dramatically improve customer comfort, trust, and loyalty in retail, hospitality, healthcare, and beyond. https://t.co/Wg18KnRrA0

[CUBE Group Global @CUBEgroupglobal]

(🧵1/2) Ever noticed how uncomfortable it feels when conversations carry across a room? That subtle lack of privacy can quietly drive customers away, even if they can’t explain why...

[CUBE Group Global @CUBEgroupglobal]

Psychologists ran a study that uncovered the power that music has on determining which products people buy. To 98% of customers, this influence was completely invisible, yet led to real-world results. Harness the power of this unseen influence: https://t.co/QKuHinJiNf

[CUBE Group Global @CUBEgroupglobal]

What is the point of playing audio in your store? In-store audio exists to influence human behavior. Music that slows customers down, puts them at ease, and supports thoughtful decision-making. Read how to have a flexible and adjustable music system: https://t.co/lOQAooSWMl

[CUBE Group Global @CUBEgroupglobal]

Is your support strategy secretly hurting customer loyalty?

HP recently got called out for deliberately making customers wait 15 minutes on hold even when agents were available. This friction makes loyalty suffer.

Want to see a better way? Read here: https://t.co/VQRsWRZyYj

[CUBE Group Global @CUBEgroupglobal]

Customers judge an experience mostly by its most intense moment (the peak) and by how it ends, not by the average of the whole. These specific moments decide how customers feel. Read our article to see how to keep those moments special for your customers: https://t.co/bFVRQXtb7c

[CUBE Group Global @CUBEgroupglobal]

If your AV system can’t adapt to customer intent, you’re forcing every experience into a generic mold. Software-defined AV, combined with behavioural design, lets you shape each moment so customers feel successful. Read some examples: https://t.co/R0JkflqGSG

[CUBE Group Global @CUBEgroupglobal]

What is the bottleneck that is quietly eroding trust, increasing frustration, and undermining your marketing efforts? The answer is open loops. We explain what that means and how you can fix it: https://t.co/cFdtqpyDag

[CUBE Group Global @CUBEgroupglobal]

Are you building walls or bridges for your customers?
Friction pushes them away. Connection pulls them closer.
New insight: How to stop pushing people away and start building real loyalty. https://t.co/BhumjKnnVb

[CUBE Group Global @CUBEgroupglobal]

Learn how to identify - and replace - those subtle “not welcome” cues with experiences that invite customers to stay, buy, and return.

https://t.co/BE6EXrKm3d

[CUBE Group Global @CUBEgroupglobal]

Do you know what In-store music, Telephone hold experiences, interactive menus, and AI chatbots have in common? If not done properly, it can send a powerful message to your customers: you’re not welcome right now.

[CUBE Group Global @CUBEgroupglobal]

We're sharing a real-life example of a company that led a customer to complain on social media - and we're offering ideas to help your business with your customer touchpoints to prevent this from happening to you.

https://t.co/NR8qGYu9Ei

[CUBE Group Global @CUBEgroupglobal]

It’s no wonder so many companies face customers voicing frustration online. Studies show dissatisfaction is at record highs - and in many cases, that reaction is built right into the experience by design.

[CUBE Group Global @CUBEgroupglobal]

When a customer has a legitimate issue, what behavior is your system engineered to produce?

[CUBE Group Global @CUBEgroupglobal]

A dirty restroom sends a signal that runs deeper than the decor. Now, find a spotless bathroom & your trust rises. These details shape how customers feel about your brand. Read more about hidden touchpoints: https://t.co/UqA3U7E4yr

[CUBE Group Global @CUBEgroupglobal]

This is an example of perceptual fluency. It doesn’t happen by accident, but it is key to making things effortless for your customers. Our latest blog post goes into depth about how this works: https://t.co/vIvRwUfO4Z

[CUBE Group Global @CUBEgroupglobal]

Think of sitting in a Mexican restaurant, waiting to order your meal. Suddenly, you hear an intense sizzling sound as food is brought out to another guest. Instinctively, you’ve registered the signature sound of a fajita plate. You didn’t analyze it, you felt it...

[CUBE Group Global @CUBEgroupglobal]

Customers browse more slowly, ask more questions, and behave very differently here than in the rest of the store. This area competes directly with standalone specialty shops, not mainstream grocery aisles. Her conclusion was straightforward but powerful: https://t.co/yZZ5uFWUPy

[CUBE Group Global @CUBEgroupglobal]

We recently spoke with a grocery store specialising in natural, organic, and specialty products. One area of the store is dedicated to vitamins and supplements, staffed by trained specialists.

By simple observation, the section manager noticed something important: