CXO Leaders

The CXO Leaders Summit is intended for Australia’s most senior marketing leaders to come together and discuss the current challenges facing the industry.

[CXO Leaders @CXOLeaders]

"Being a leader, requires you to be the person that the situation requires you to be." - Trisca Scott-Branagan
A great way to end another amazing #cxoleaders Summit with an engaging closing keynote from Trisca, Head of Marketing Institutional for ANZ
https://t.co/IZQ2sU70w4

[CXO Leaders @CXOLeaders]

In this keynote presentation, David, GM CX Systems & Innovation for McGrath Estate Agents shared how McGraths three year program to transform the Property Management experience for Customers, Employees and Suppliers.
the program was developed. #cxoleaders https://t.co/unSk7TdLZe

[CXO Leaders @CXOLeaders]

This roundtable from Natasha Ritz, Head of Marketing & Communications for Parcelpoint at the #cxoleaders Summit Australia touched on trends around millennials, gen z and how we can best serve them as customers.

Find out more below.

https://t.co/FyJwVOyCCl

[CXO Leaders @CXOLeaders]

Marketing Automation is one of the biggest opportunities for many marketers.
Mal Chia presented an insightful session on the lessons he has learnt in producing a successful #marketingautomation funnel and much more #cxoleaders
https://t.co/BAwsHrRXY5

[CXO Leaders @CXOLeaders]

Bec Mangan, Digital Experience Specialist for Sitecore shared during her session at todays #cxoleaders Summit the importance of personalisation and how to identify quick win personalisation tactics to improve conversions and ultimately ROI in customer.
https://t.co/WMuS7eV2Tj

[CXO Leaders @CXOLeaders]

This session from Fayad Tohme, Chief Digital Officer for NOVA Entertainment discussed the new innovations that are bringing marketers attention back to audio and the future of voice and conversational experiences click below for more #CXOleaders news https://t.co/TpeOGPmKAb

[CXO Leaders @CXOLeaders]

Jade Maletsky, Head of Marketing for Bank First held a knowledge filled workshop that shared insights into the value that brand authenticity and brand purpose can bring to your business and the benefits of a re-brand.
#CXOleaders
https://t.co/Bc4iNe1Hss

[CXO Leaders @CXOLeaders]

This keynote at the #CXOleaders Summit Australia, Joshua Wood, Director of CX & Digital Innovation at Audi Australia explored the use of road-mapping and how to ensure your customer is getting the best possible experience both online and offline https://t.co/fi4Fy3LVrr

[CXO Leaders @CXOLeaders]

This panel was a great way to start day 2 of the #CXOLeaders Summit where the panellists explored different types of partnerships, the benefits & tips for making your #partnerships work.
Click below to find out more about the great moderator and panellists
https://t.co/b6SZt1xXUg

[CXO Leaders @CXOLeaders]

Santi Vela, Digital Marketing Lead for PACCAR shared a knowledge filled roundtable session at todays CXO Leaders Summit on all things Sonic Branding, click below to find out more.
https://t.co/ZhLE6pFh4O

[CXO Leaders @CXOLeaders]

Andy Fell, Founder of GiFT631 presented a practical and actionable roundtable session at todays CXO Leaders Summit that provided a winning implementable framework to help you succeed.
https://t.co/KZUsqeGmVr #cxoleaders

[CXO Leaders @CXOLeaders]

During this workshop from Tina Morrell, General Manager, Customer Strategy & Experience for NRMA Insurance the audience learnt all about how to encompass all aspects of VOC and generate customer insights and much more #cxoleaders
https://t.co/YiG5GE7BIj

[CXO Leaders @CXOLeaders]

This interactive workshop from Angus Jones, Chief Marketing Officer from LG Electronics at todays CXO Leaders summit explored what the perceived role of a CMO is versus the reality.

Click below to read more.

https://t.co/PL5e9VnJsA

#CXOLeaders #CMO #marketingleaders

[CXO Leaders @CXOLeaders]

Fantastic insights from Tim Rich, Head of Marketing and Customer Experience at Toyota Financial Services. Great to hear about their online community portal where they gather rich insights from customers in short timeframes. #CXOleaders
https://t.co/3pN0AxgCO4

[CXO Leaders @CXOLeaders]

In this discussion at todays #CXOLeaders Summit Australia the panelists discussed how to take on the growth mandate in this era of data decisioning.
https://t.co/0mTNouXwG2

[CXO Leaders @CXOLeaders]

Bart Demczuk, from Comarch hosted a roundtable at todays #cxoleaders Summit where the participants had the opportunity to learn who the latest disruptors in the loyalty area are and they got to dive into some “what if” scenarios.
https://t.co/mJ2yB5kybz

[CXO Leaders @CXOLeaders]

Melissa De Coster from Shootsta hosted an insight filled roundtable session showing how to make a powerful and successful video.
Read more below from this and all other sessions from day 1 at the 7th Annual #CXOLeaders Summit Australia.
https://t.co/PtmI3JyIzP

[CXO Leaders @CXOLeaders]

In this roundtable session at the #CXOLeaders Summit, Kevin from Marketo discussed his experience successfully driving digital technology projects forward within complex organisations, click below to read more from this and many other of todays sessions
https://t.co/GY55Wyd7f2

[CXO Leaders @CXOLeaders]

"Our CX approach is to make sure the voices of our customers guide every step of our programs, products & service development & delivery." said Belinda of Australian Red Cross during her workshop at the #cxoleaders Summit. Click below to find out more https://t.co/ABOKKxlOHm

[CXO Leaders @CXOLeaders]

#Customercentricity and #customerexperience, they are not one and the same thing.
Brad Meehan, Managing Director of @StrativityGroup hosted a workshop at the #CXOLeaders Summit where he discussed the importance of making sure we define these terms during.
https://t.co/uw1hqlGN3v