Calacus PR

Public relations consultancy passionate about using the power of sport to inspire and engage.

[Calacus PR @Calacus_PR]

Why you shouldn't use Calacus to do your PR
https://t.co/XlyV56UAeh

[Calacus PR @Calacus_PR]

80 million AI citations were audited and the results showed your media list is probably wrong. The publications AI cite aren't the prestigious ones your team is chasing. Citation share is the new market share. via Everything PR https://t.co/vCz2i9R5z3 #SportsBiz #GEO #PRStrategy

[Calacus PR @Calacus_PR]

Standard Chartered's CEO called staff "lower-value human capital." One careless line turned a story into a reputational crisis. In sport, every word choice is reputation management via Media First https://t.co/J3AuBnvtYu #SportsBiz #CrisisComms #LeadershipComms #SportComms

[Calacus PR @Calacus_PR]

Should sport organisations replace PR directors with Directors of Trust? Audiences trust what others say about you more than what you say about yourself. Authenticity beats perfection every time. via CIPR Influence https://t.co/TNNLyjdMb2 #SportsBiz #SportComms #PRStrategy

[Calacus PR @Calacus_PR]

The next generation of comms leaders needs 3 things above all: strategic credibility, business fluency and the ability to build trust at board level. Sound familiar? In sport, those qualities define the best comms directors in the game. via Ragan https://t.co/kDLb4mdipp

[Calacus PR @Calacus_PR]

Truth Under Pressure: Ethical Communication Is The New Infrastructure Of Trust via Forbes https://t.co/gVAjOO4IXX

[Calacus PR @Calacus_PR]

ESG storytelling - communicating your impact: A modern PR guide for 2026 via Agility PR https://t.co/7wnXl6zwkX

[Calacus PR @Calacus_PR]

Why the PR industry should embrace those who 'think differently' via Influence PR Mag https://t.co/7ap5NHIzfV

[Calacus PR @Calacus_PR]

LinkedIn Thought Leadership - a 2026 Playbook via Everything PR https://t.co/wsA3uTrrqD

[Calacus PR @Calacus_PR]

The Mount Everest mindset every crisis communicator needs via PR Daily
Photo by Markus Winkler on Unsplashhttps://www.ragan.com/the-mount-everest-mindset-every-crisis-communicator-needs/

[Calacus PR @Calacus_PR]

You landed the media hit. The headline isn’t what you expected. Now what? via PR Daily https://t.co/Vu9aZDNnKt

[Calacus PR @Calacus_PR]

Advice for Communications Graduates Entering the Workforce via COMMPRO https://t.co/uSiC9Ht1tn

[Calacus PR @Calacus_PR]

Authenticity Is The New Credibility: Why Rigid Talking Points Fail In Modern PR Via Forbes https://t.co/kIEgY0YzCt

[Calacus PR @Calacus_PR]

AI Copyright Lawsuits Pose Growing Risk for Communicators via PRSA https://t.co/gCv0Yzq38k

[Calacus PR @Calacus_PR]

AI is making PR the main character again via Biz Community https://t.co/rNqQvBmmia
Photo by BoliviaInteligente on Unsplash

[Calacus PR @Calacus_PR]

The two-minute pause that could save your reputation on a deadline via Influence PR Mag https://t.co/vO34s9tfTb

[Calacus PR @Calacus_PR]

Why Inclusion Is Stalling, and What Creative Leaders Can Do About It Via PR News https://t.co/f6JIe6JYzU

[Calacus PR @Calacus_PR]

Veteran journalists still read press releases - but not the way most sport comms teams write them. Be relevant, brief, human. The basics never change. https://t.co/srgxUE2Bhi via Media First #SportsBiz #MediaRelations #PRStrategy

[Calacus PR @Calacus_PR]

#OnThisDay in 2006, Calacus was in Barcelona for the @LaureusSport World Sports Awards — one of sport's most iconic nights #CalacusArchive #SportUnitesUs

[Calacus PR @Calacus_PR]

AI in PR Is Overhyped — And Most Agencies Are Using It Wrong via Everything PR https://t.co/8sGXesyzYp

[Calacus PR @Calacus_PR]

Five FAQs on how AI is reshaping crisis communications via Muck Rack https://t.co/xaZ4iUdUGY