Calacus PR

Public relations consultancy passionate about using the power of sport to inspire and engage.

[Calacus PR @Calacus_PR]

Why you shouldn't use Calacus to do your PR
https://t.co/XlyV56UAeh

[Calacus PR @Calacus_PR]

Need a PR partner who gets your story in front of the people who matter, and keeps telling it until it sticks? Find out what makes Calacus different #PR #Comms https://t.co/UuaHwYLoZR

[Calacus PR @Calacus_PR]

Exec too busy for thought leadership? Find the right face for the brand (not always the CEO) and build on what they already do. AI can draft, but it can't add real expertise via Spin Sucks #ThoughtLeadership https://t.co/1S0lif4n2c

Photo by krakenimages on Unsplash

[Calacus PR @Calacus_PR]

Your latest news may feel stale internally, but outside audiences are often still processing your last story. Reputation lags reality, so consistency beats novelty via PR Daily #PR #Comms https://t.co/USV97pB1Zc

[Calacus PR @Calacus_PR]

New research found women are trusted less than men for the exact same AI use at work, a bias comms teams should be aware of and push back on via Spin Sucks #PR #AI https://t.co/aWWbGKWYi4

[Calacus PR @Calacus_PR]

Crisis today moves faster than ever, an AI fake spreads in seconds or a complaint goes viral overnight. Leaders share what builds trust now via PR Daily #PR #Crisis https://t.co/WMhM2KHWsP

[Calacus PR @Calacus_PR]

Turning a niche story into national coverage starts with the right media relationships, our guide to getting media relations right for your organisation via Calacus #PR #MediaRelations https://t.co/9W76Bqdfvz

[Calacus PR @Calacus_PR]

When AI can draft a release and social content in seconds, the skill that sets comms pros apart is sharp ethical judgment via PRsay #PR #AI https://t.co/bpx7aKVO7e

[Calacus PR @Calacus_PR]

Not every stumble needs a grovelling apology tour, and Mark Ritson makes the case for retiring the performative PR mea culpa via Adweek #PR #CrisisComms https://t.co/a4K4efCZBE

[Calacus PR @Calacus_PR]

Do enough of the right people know what you do and what you stand for? Standing out as an industry leader takes more than a good product, it takes deliberate positioning via Calacus #PR #ThoughtLeadership https://t.co/L3RMtDRCUm

[Calacus PR @Calacus_PR]

Most CEOs only surface when there is news. The real reputation win sits in the quieter moments, explaining how the business thinks, the way the best influencers do via Influence #PR #Leadership https://t.co/p5qxyAd2Yl

[Calacus PR @Calacus_PR]

AI fatigue is real and the loudest tool is rarely the smartest bet. Those who cut through stay focused on outcomes via Forbes #AI #Comms https://t.co/4ZmQIhAp0V

[Calacus PR @Calacus_PR]

A crisis plan you cannot find or have never rehearsed is worth little when it hits. Pressure test your comms before you need it via Forbes #CrisisComms #PR https://t.co/MkaoXp56wM

[Calacus PR @Calacus_PR]

Brands keep inviting creators into marquee moments like the US Open, but what do they really expect back? A smart guide to setting the rules of engagement with influencers via PRNEWS #PR #InfluencerMarketing https://t.co/vGRI1rvbJI

[Calacus PR @Calacus_PR]

With relationships back in focus this week, worth asking: is anything ever really off the record with a journalist? Our take on protecting yourself in media conversations via Calacus #PR #MediaRelations https://t.co/jIoEC8NXYi

Photo by Sam McGhee on Unsplash

[Calacus PR @Calacus_PR]

Crisis comms is not just response. Boards need to grasp the full lifecycle from prediction to recovery to safeguard governance and reputation via CIPR #CrisisComms https://t.co/AslbusQV1N

[Calacus PR @Calacus_PR]

Few of us agree on what basic PR terms even mean. The comms community shares the most mangled and misused jargon in the industry, a handy gut-check for your own language via PR Daily #PR #Comms https://t.co/C89Na9K8gy

[Calacus PR @Calacus_PR]

The more an organisation knows, the harder it finds saying it simply. The expertise trap and how communicators can break out of it via Influence #PR #Comms https://t.co/vhwd06acgt

[Calacus PR @Calacus_PR]

Give your CEO a reputational risk radar they can actually trust: a 30-day dashboard with social listening, SERP monitoring and alert thresholds via Axia PR #PR #Reputation https://t.co/erH0HoxXMn

[Calacus PR @Calacus_PR]

Dropping links straight into a LinkedIn post could be costing you up to 60% of your reach. How comms teams can work around the algorithm via Influence #PR #LinkedIn https://t.co/YUeWzUKXMc

[Calacus PR @Calacus_PR]

Surrender accuracy and accountability to AI and you put your credibility at risk. A sharp warning for communicators on the future of truth via PRovoke Media #PR #AI https://t.co/aPcvOtebFg

Photo by Philipp Katzenberger on Unsplash