Caleb Luketic

Real Estate Investor & Digital Marketer - I’m either buying houses in the Tri Cities or generating leads for businesses across the country

[Caleb Luketic @CalebLuketic]

Spent months renovating our office. Realized the backdrop was never the point — it's just proof you're still building. Hot take: does a "nice office" actually build more trust with clients, or is that just vanity metrics? Curious where you land 👇 #BehindTheScenes

[Caleb Luketic @CalebLuketic]

Your marketing budget isn't the problem, underspending it is. An investor spent 6K in 3 months and made $0, because $1k/month on Google ads doesn't cut it when the real floor is $5k–6k. Know your number before you sign the check. What's yours? 🤷‍♂️ #MarketingBudget

[Caleb Luketic @CalebLuketic]

Most marketers have never closed a real estate deal. I have — 154 contracts in 2025, then I go run SEO/PPC/FB ads for other investors and home service businesses. Q: would you trust a marketer more if they had real skin in the game? 👇 

#RealEstateInvestor #DigitalMarketingTips

[Caleb Luketic @CalebLuketic]

Your cost per lead is $220? It's actually $400 \ Double-tracked conversions will skew every decision you make on budget and scaling. Stop trusting your ad platform as your main source. Track KPIs independently. The math doesn't lie. Your dashboard 🤷‍♂️ → #SteelSessions #GoogleAds

[Caleb Luketic @CalebLuketic]

For the first time ever, Google is rewarding businesses for answering the phone. Not backlinks. Actual customer service is now a ranking signal — starting in Local Services Ads, likely hitting organic SEO by year-end. Miss calls, lose rankings. Answer well, win.

[Caleb Luketic @CalebLuketic]

I built an SEO asset for free. Now I rent out the leads it generates and don't touch a single job. Meanwhile most businesses pay $30-80 per lead on ads. Which is best — building your own lead machine, or renting someone else's traffic? 👇 #OwnTheAsset #InboundMarketing

[Caleb Luketic @CalebLuketic]

Google now tracks whether you answer the ☎️ — and it factors into your ranking. Accounts that answer 95%+ of calls are outranking those stuck at 70-80%. That's not a small gap, that's page 1 vs. invisible. What's your answer rate right now? #LocalServiceAds #GoogleAlgorithm2026

[Caleb Luketic @CalebLuketic]

POV: your own footage catches you lying to yourself 🤣
Ep 1: I'm done flipping.
Ep 2 (13 days later): bought another house to flip.
Some of us don't learn — we just relapse with better lighting 😬
What'd you swear off and do anyway?
#FlippersAnonymous #HouseFlipping

[Caleb Luketic @CalebLuketic]

Sub-to + wrap turned a deal no one wanted into $600/mo cash flow + $60K equity. Cash offer? Dead. Wholesale? Dead. Creative finance? $8K down, buyer moving in weeks. Why are so many investors still avoiding sub-to? best wrap deal below 👇 
#CreativeFinancing #RealEstateInvesting

[Caleb Luketic @CalebLuketic]

Fractional CMOs charge $10K/month to audit your cost per lead. I do the same audit, live, every week — for $197. Same KPIs, same strategy sessions, 98% less cost. 

Want in? Click here → https://t.co/tSPyDpNIMV #RealEstateMarketing #SmallBusinessMarketing

[Caleb Luketic @CalebLuketic]

An HVAC owner spent $35k on ads and got zero leads out of it — because his agency never told him where a single lead actually came from 🫠🫠🫠 

If your agency can't show you that, you're not marketing, you're gambling. What's yours hiding? #LeadGeneration #FacebookAds #GoogleAds

[Caleb Luketic @CalebLuketic]

Everyone chases the ad strategy; nobody wants to touch their Google Business Profile. But it's working for you or against you. Start with NAP — Name, Address, Phone Number — is where Google decides if you're legitimate. Be deliberate.

#SteelSessions →  https://t.co/X5qEhfX7np

[Caleb Luketic @CalebLuketic]

Two weeks ago, I posted "I'm done flipping." Today I bought another house to flip. (It's a wholetail, I swear — totally different, don't @ me.)

Investors: What's the thing you swore off and ended up doing again within a month? Comment below

#FlippersAnonymous 😬

[Caleb Luketic @CalebLuketic]

Your FB ads flop because they're full of AI and stock footage. That might work short-term, but it never lasts. People buy from people, especially in a business as emotional as selling a house. My ads convert = I'm the face of them, not some 🤖

Agree? 👀 #RealEstateMarketing

[Caleb Luketic @CalebLuketic]

Found this in my camera roll a week later.... nobody posts the version where you built something so you could actually show up for your family — not the highlight reel version, the real one. That's what this was for. Happy belated 4th 🎇🎉 #EntrepreneurLife #GrindNowShineLater

[Caleb Luketic @CalebLuketic]

Most "my leads suck" complaints are a listening problem. Nobody stopped to ask what this specific person, in this specific market, actually needs right now. Same mistake killing campaigns for everyone. What's actually broken in yours? #RealEstateMarketing #DigitalMarketing

[Caleb Luketic @CalebLuketic]

Google now counts whether you actually answer your phone as a ranking signal. Most business owners have no idea. If you're not posting on social + picking up your calls, you're basically invisible to SEO right now. Which one are you skipping? 👇 #SEOTips #DigitalMarketing2026

[Caleb Luketic @CalebLuketic]

Real estate FB ads fail because they lead with the offer, not the problem. A client's leads flipped overnight once his ads stopped saying "top dollar for your house" and named the seller's real problem. Anyone else getting junk leads lately?👇 #RealEstateMarketing #FacebookAds

[Caleb Luketic @CalebLuketic]

25 creatives. $1,000/month budget — Most of your ads will never even run | You don't need more, you need enough budget to actually test the ones you have. What's your ad budget vs. creative count right now?

Clip 11 → https://t.co/PXTlqsf1le #SteelSessions #FacebookAds #MetaAds

[Caleb Luketic @CalebLuketic]

Most "the ads aren't working" conversations are actually "we never told you the real cost" conversations. Real PPC minimum for real estate: $5K/mo. Competitive markets: $7.5K–10K. Ever been sold one number and billed for another? 👇 Tell me 

#RealEstateMarketing #PPCAds