Camar Wheaton

Student-Athlete at Southern Methodist University. SMU Running Back #0.

[Camar Wheaton @CamarWheaton]

Please visit https://t.co/5MSsIathtH to help families this holiday season and beyond.

[Camar Wheaton @CamarWheaton]

Visit https://t.co/sKb2onqaQY and join @TheBoulevardNIL in helping to feed our community this holiday season.

[Camar Wheaton @CamarWheaton]

Please join @theboulevardnil and visit https://t.co/JYSANvxxok to learn how you may lend support to those experiencing hardship with recent storms.

[Camar Wheaton @CamarWheaton]

Visit https://t.co/0IR7TLpc7T to check your voter registration and make a plan to VOTE!

[Camar Wheaton @CamarWheaton]

https://t.co/94Xpyv4vpZ LOVED helping @dallasisd get ready for the new school year!

[Camar Wheaton @CamarWheaton]

Be a Snack Hero! Visit https://t.co/Rq9Smpiyuc Please join @theboulevardnil to support @americanredcross.

[Camar Wheaton @CamarWheaton]

Be the Reason for Someone's Heartbeat. Visit https://t.co/nvk6CirBuC to learn about blood donation.

[Camar Wheaton @CamarWheaton]

Spring practice was great! Our team is focused on working hard this summer so the MUSTANGS ARE READY FOR THE ACC! Check out https://t.co/94Xpyv4vpZ to learn how to support. @SMUFB @TheBoulevardNIL

[Camar Wheaton @CamarWheaton]

I'm proud to support Earth Day on April
22nd. Join the movement and explore ways to take action! @TheBoulevardNIL @SMUFB @EarthDay

[Dean Ralsky @DeanRalsky]

The first touchdown of the #SMU spring game goes to @CamarWheaton! The Junior takes it 54 yards to the house.

[Camar Wheaton @CamarWheaton]

@nhunter_76 Name the game and your tickets will be waiting 🤞

[Camar Wheaton @CamarWheaton]

| give BIG THANKS to our Athletic Training Staff for their hard work & support of SMU Football.
Please check out @TheBoulevardNIL to learn how it helps SMU student-athletes and how you can get involved.

[Camar Wheaton @CamarWheaton]

I am proud to be a boulevard collective student athlete. Please give @TheBoulevardNIL a like and follow !!!!

[Camar Wheaton @CamarWheaton]

@TheBoulevardNIL @AmericanCancerS
@CoachesvsCancer pony up!!!

[Camar Wheaton @CamarWheaton]

Please visit The Salvation Army Red Kettle to help families this holiday season and beyond.

[Camar Wheaton @CamarWheaton]

Had a great time in my APSM 2310 course with Dr. Troupe's special guests: Abby Casillas from the Texas Rangers, Kendall Cogen from the Dallas Stars and Clay Canning from Screen Skinz. Thank you so much for sharing your experiences in class! #SMUAPSM2310 Pony Up!

[Camar Wheaton @CamarWheaton]

#SMUAPSM2310

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Camar Wheaton @CamarWheaton]

#SMUAPSM2310

[ESPN @espn]

Breaking: Angel Reese is back with the LSU Tigers, Kim Mulkey announced during a press conference.

She will be available to play tomorrow.

[Camar Wheaton @CamarWheaton]

#SMUAPSM2310

[Bleacher Report @BleacherReport]

Jayden Daniels is putting together a special season 👀🔥