Instead of focusing on the Games, Nike focused on the athletes and the audience.
They launched a campaign called "Find Your Greatness."
It didnโt show superstar athletes in stadiums.
It showed ordinary people chasing greatness in cities named London around the world.
@Me1be1@MutuaMadridOpen Hello I am commenting on behalf of 5 News Uk. Please may you get in touch with me if you are a Brit attending this tournament! We are looking to run a story on this.
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Cardiff take on Luton tonight in a huge game for both teams survival hopes.
Make sure to keep an eye on our feed for all the updates on tonight game.
#CardiffCity#CCFC