Campaignandco

Publishing & growth consultancy. Books are assets, not events. 140+ campaigns · $4.2M+ influenced · 28 countries. Q3 slots: 2/4 open

[Campaignandco @CampaignAndCo]

#BehindItAll #ByFranchi #NewRelease #BookRecommendations #MustRead #ThrillerBooks #BookTrailer #BookTwitter #KindleUnlimited #AmazonBooks #NewBookRelease #BookLovers #BookCommunity #ReadersOfInstagram #ThrillerReads #SuspenseBooks #DarkFiction #BookAddict #NowAvailable

[Campaignandco @CampaignAndCo]

#BehindItAll #ByFranchi #NewRelease #BookRecommendations #MustRead #ThrillerBooks #BookTrailer #BookTwitter #KindleUnlimited #AmazonBooks #NewBookRelease #BookLovers #BookCommunity #ReadersOfInstagram #ThrillerReads #SuspenseBooks #DarkFiction #BookAddict #BookstagramFeature

[Campaignandco @CampaignAndCo]

Hot take: Amazon is not your audience. It's a shelf.

When a reader buys on Amazon, Amazon owns the relationship. The email. The data. The next rec.
You get a royalty and a rank you can't control.
Build the list. Own the reader.
#AuthorBusiness #ReaderOwnership #IndieAuthor

[Campaignandco @CampaignAndCo]

Kickstarter's algorithm punishes momentum drops hard.

Once you fall off Trending, organic discovery collapses 60%.

Most authors built a launch. Not a system. Here's how the best ones fix it 🧵
#KickstarterAuthor #IndiePublishing #BookLaunch #AuthorBusiness #PublishingStrategy

[Campaignandco @CampaignAndCo]

Most authors think a funded Kickstarter means they've built a publishing business.

They haven't.

A campaign is a one-time event.

A reader ecosystem is a sustainable business.

#Kickstarter #Crowdfunding #Authors #IndieAuthor #Publishing #BookMarketing

[Campaignandco @CampaignAndCo]

The biggest mistake authors make isn't before launch.

It's what happens after the campaign closes.

Most creators fulfill rewards...

Then disappear.

Six months later, they launch another book and wonder where all their backers went.

This thread explains the fix. 👇

[Campaignandco @CampaignAndCo]

The campaign eventually closed fully funded.

The takeaway:

Traffic amplifies your structure.

If the structure is broken, more traffic simply exposes the weaknesses faster.

Fix fundamentals before increasing ad spend.

#Kickstarter #Crowdfunding #BookMarketing

[Campaignandco @CampaignAndCo]

We rebuilt the reward tiers.

Clarified the core promise.

Simplified the shipping experience.

Almost immediately, conversion rates improved and momentum returned.

[Campaignandco @CampaignAndCo]

Our audit uncovered three problems:

Confusing reward structure
Weak above-the-fold messaging
Complicated shipping logic

None were catastrophic individually.

Combined, they killed momentum.

[Campaignandco @CampaignAndCo]

The campaign had:

✓ Strong concept

✓ Quality presentation

✓ Consistent traffic

But visitors weren't converting.

The issue wasn't visibility.

The issue was friction.

[Campaignandco @CampaignAndCo]

This campaign reached 41% funding.

Then it completely stalled for six straight days.

Most creators would blame traffic.

That wasn't the problem.

Here's what actually happened 👇

[Campaignandco @CampaignAndCo]

If this resonates with you, share it.

Every RT puts this story in front of the reader it was written for.

Follow for campaign updates, behind-the-scenes and early access. 🔔

#IndieAuthor #BookCommunity #ReadingCommunity #MotherhoodStories

[Campaignandco @CampaignAndCo]

If this resonates with you, share it.

Every RT puts this story in front of the reader it was written for.

Follow for campaign updates, behind-the-scenes and early access. 🔔

#IndieAuthor #BookCommunity #ReadingCommunity #MotherhoodStories

[Campaignandco @CampaignAndCo]

Most book Kickstarter campaigns don't fail because of the book.

They fail because of 3 fixable mistakes:

❌ Hidden social proof
❌ No low-cost entry tier
❌ No backer retention system
Are you making any of these?
👇
#Kickstarter #IndieAuthor #Crowdfunding