Chuck Muth

The Cure for Campaign Pain. Tips & how-to information to help conservative candidates get more votes, more donors and more volunteers.

[Chuck Muth @CampaignDoctor]

You know what they say about all work & no play. So I brought my copy of Dan Kennedy’s new book on AI marketing to Circa’s @stadiumswim for a couple cold beers poolside before tonight’s hockey game. GO KNIGHTS, GO!

[Chuck Muth @CampaignDoctor]

CASE STUDY: Michele Tafoya’s Fundraising Email Is a Masterclass in What NOT to Do

https://t.co/fPgIoXJdBL

New "Special Report" breaks down this real fundraising email line-by-line, including what worked, what failed, and how to fix it.

[Chuck Muth @CampaignDoctor]

“Write long copy: the more you tell, the more you sell. There is a universal belief in lay circles that people won’t read long copy. Nothing could be farther from the truth.” - David Ogilvy

If you, a candidate, have a lot of good, positive qualities…tell them ALL.

[Chuck Muth @CampaignDoctor]

“You should try to CHARM the consumer into buying your product. This doesn’t mean that your advertisements should be cute or comic. People don’t buy from clowns.” - David Ogilvy

Exhibit A: https://t.co/bNGaSjBSs4

[Chuck Muth @CampaignDoctor]

“American businessmen are not taught that it is a sin to BORE your fellow creatures.” - David Ogilvy

Most candidates aren’t taught this lesson either. I’d rather have a tooth pulled than listen to most candidate speeches. Your prospective voters feel the same way.

[Chuck Muth @CampaignDoctor]

“There is one stratagem which seems to work in almost every case: get the prospect to do most of the talking. The more you listen, the wiser he thinks you are.” - David Ogilvy

When door-knocking or meet-and-greeting, who does most of the talking…you or the voter?

[Chuck Muth @CampaignDoctor]

Re-reading Ogilvy’s “Confessions” after a chat w/@newtgingrich this morning.

“The key to success is to promise the consumer a benefit…”

What benefit are you promising your voters? Or are you just talking about yourself?

[Chuck Muth @CampaignDoctor]

“Never run an advertisement you would not want your own family to see.” - David Ogilvy

More proof that today’s political consultants know politics, not marketing.

[Chuck Muth @CampaignDoctor]

Conservative icon/political strategist @RichardViguerie advised me some two decades ago to read about MARKETING every day. Best advice I’ve ever been given.

[Chuck Muth @ChuckMuth]

Been meaning to read this book for a long time. Finally cracking it open. Huge implications for campaigns - which are all about marketing, not politics. Book report coming upon my return.

[Chuck Muth @CampaignDoctor]

@TheBillPost @NevadaNewsViews Hilarious, Bill. And people should take your advice based on…this?

“Bill Post has run in two NV local elections & in both he did not win a seat. 2022 Churchill County School Board. Result: Bill Post placed 6th out of 7 candidates.”

[Nevada News & Views @NevadaNewsViews]

Filing’s open in Nevada. Signs are already popping up everywhere. Here’s the problem: most of them look “professional” - and will still lose. Learn how to spot the mistakes at 45 mph 👇

(Chuck Muth)
https://t.co/tCYb5wKEyo

[Chuck Muth @CampaignDoctor]

This is SO cool! Late night/pizza workshop on “vibe coding” at #AIBotSummit. Kristen & Austin are developing a step-by-step app (with no tech experience whatsoever) that candidates will be able to use to “write” a formal campaign plan. Mind-blowing!

[Chuck Muth @CampaignDoctor]

Tweeting from Orlando at the #AIBotSummit w/Perry Belcher. If you REALLY want to know how to use all these new AI tools - from folks who REALLY know how to use them - to give your campaign an almost unfair advantage…you REALLY should be here!

[Leadership Institute @LeadershipInst]

Conservatives must not lose a second time.

[Chuck Muth @CampaignDoctor]

The 3 Biggest Mistakes in Campaign Fundraising

"Whether you’re a seasoned campaigner or a still-wet-behind-the-ears “newbie,” here are the three biggest mistakes I see candidates make when it comes to fundraising."

https://t.co/M2LP3DydVo

[Chuck Muth @ChuckMuth]

That Triple Threat Match was epic.

Candidates...if you're not watching WWE and learning from their fantastic marketing and story lines, you're really missing the boat...

https://t.co/kAmsILzoSx

[Nevada News & Views @NevadaNewsViews]

Muth's Truths: What Candidates Should Learn from WWE and WrestleMania

https://t.co/bdUNf3N3g1

For those of you who might be mulling throwing your hat in the ring this election cycle, here are some great tips…

[Chuck Muth @CampaignDoctor]

How to Write Powerful e-Fundraising Subject Lines

https://t.co/UB34sjUidc

"Most of these political emailers are highly sophisticated groups with large lists and constant testing. Let me show you a few recent subject lines..."

[Chuck Muth @CampaignDoctor]

Are You Making this HUGE Messaging Mistake in the Final Weeks?

https://t.co/bSlOe7dJY4

"Are you trying to sell your 10-point platform on education reform (yawn)? Are you trying to win the argument or win the election?"

[Chuck Muth @CampaignDoctor]

If You’re Making this Serious Mistake, It Could Cost You Your Election

https://t.co/yevtYvgSLM

"This Campaign Hot Tip comes from Richard Viguerie, the most successful direct mail fundraising expert in the conservative movement today – so I’d take his advice below to heart."