Campaign Middle East

The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.

[Campaign Middle East @CampaignME]

Mark your calendars: on Friday, November 13, Campaign Middle East’s Breakfast Briefing returns with an event dedicated to the evolving world of out-of-home (OOH) advertising.

Find out more here: https://t.co/rxRtQ4ZetT

[Campaign Middle East @CampaignME]

أطلقت YouTube برنامج التسويق بالعمولة ضمن خدمة «التسوق على YouTube» في الإمارات والسعودية ومصر، لتتيح لصنّاع المحتوى المؤهلين مصدراً إضافياً للدخل، وتمنح العلامات التجارية قناة للوصول إلى المستهلكين من خلال محتوى الصنّاع.

اقرأ المقال كاملًا هنا: https://t.co/bcNctnWJCC

[Campaign Middle East @CampaignME]

Hyundai Motor Middle East and Africa has launched Match Your Energy, a regional campaign that shifts the focus from vehicle features to the personalities, passions and everyday experiences of the people behind the wheel.

Find out more here: https://t.co/PsfHv7cqkv

[Campaign Middle East @CampaignME]

Mastercard has revamped its Experience Centre in Dubai, introducing a redesigned customer journey, immersive technology demonstrations and collaboration spaces as it marks 40 years in the UAE.

Find out more here: https://t.co/knSqtSpEc6

[Campaign Middle East @CampaignME]

Hospitality and travel communications agency AKA Communications has appointed Chloe Boston as senior director, GCC, to lead its Middle East business.

Find out more here: https://t.co/C2x6pk5ibR

[Campaign Middle East @CampaignME]

Seef Properties has partnered with customer experience solutions provider Total CX to introduce interactive AI avatars across its shopping malls in Bahrain, expanding its use of artificial intelligence in customer service.

Find out more here: https://t.co/GmpCniYiNI

[Campaign Middle East @CampaignME]

Group CEO of Omnicom Group John Wren, outlines growth opportunities, competition and his plan to control talent turnover.

Read the full article here: https://t.co/hDutbBf4eL

[Campaign Middle East @CampaignME]

Dubai events brand WEEKENDS is using social-first content, earned-media outreach and a six-DJ Halloween activation to drive ticket demand while building a returning youth community for PLANIT.

Find out more here: https://t.co/zUXeAqP88X

[Campaign Middle East @CampaignME]

AppsFlyer's Sarah Maina explains how marketers can distinguish genuinely incremental demand from purchases that have simply shifted between Singles’ Day, the GTA VI launch and White Friday.

Read the full article here: https://t.co/ycCc13GlMZ

[Campaign Middle East @CampaignME]

Jazeera Airways brought its sponsorship of the Vanguard Symphony Orchestra into the passenger experience, with members of the ensemble performing live on a flight from Cairo to Kuwait.

Find out more here: https://t.co/hSS5sn6cwD

[Campaign Middle East @CampaignME]

Bidease has hired former Moloco revenue leader Dock Kim as Vice President of Business Development to lead the company’s go-to-market (GTM) across Europe, Middle East and Africa (EMEA), North America, and the Latin Americas (LATAM) regions.

https://t.co/g7liprCgNb

[Campaign Middle East @CampaignME]

Otech has signed a memorandum of understanding (MoU) with Publicis Sapient to explore strategic collaboration aimed at accelerating enterprise AI adoption and technology transformation across Oman, the Middle East and Africa.

Find out more here: https://t.co/RTIEMf0fX0

[Campaign Middle East @CampaignME]

Netflix is expanding its integration with The Trade Desk in order to unlock new targeting and measurement capabilities for advertisers in Kokai, a programmatic advertising and media-buying platform launched by The Trade Desk.

Find out more here: https://t.co/NaAYRdzE35

[Campaign Middle East @CampaignME]

Edelman Middle East’s Justin Westcott says AI savings should fund a broader strategic role for communications, not simply justify budget cuts.

Read the full article here: https://t.co/kbhqXpz5tP

[Campaign Middle East @CampaignME]

TXT Media’s Matthew Taylor and Lyza Haddag explore how audience insights and commercial planning can make personalization more effective across the GCC.

Read the full article here: https://t.co/8WP5gI2Rnb

[Campaign Middle East @CampaignME]

Abu Dhabi-based innovation hub E1H has launched The Sports & Entertainment Entrepreneurs Podcast, featuring conversations with founders about building businesses across the sector.

Find out more here: https://t.co/AgYB5flWF8

[Campaign Middle East @CampaignME]

AI can generate media plans, but cultural understanding and commercial judgement remain central to a strategist’s role in MENA, writes Sami Tabchouri.

Read the full article here: https://t.co/GMtDhHfY65

[Campaign Middle East @CampaignME]

Marketing agency Crowd has launched a new website for Sharjah Sustainable City, bringing its existing development and the new Sharjah Sustainable City II project together on one digital platform.

Find out more here: https://t.co/p6YMsm8A9v

[Campaign Middle East @CampaignME]

Korean food brand bibigo has appointed PurpleGlo to lead its experiential and shopper marketing across the GCC following a competitive pitch.

Find out more here: https://t.co/IHE9kX8ign

[Campaign Middle East @CampaignME]

As Campaign Middle East plans its editorial coverage for 2027, we want to hear from the people working across the region's marketing, advertising and media industries.

Read the full article here: https://t.co/L2kxPxCzys