Campaign Middle East

The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.

[Campaign Middle East @CampaignME]

Are you a radio station network, podcast platform or sonic branding agency? Do you want to be a part of the handbook for marketers, agencies and media looking at setting their audio/ radio strategy? Send your listings: https://t.co/Z9roiGy4yV

#listings #audio #radio #middleeast

[Campaign Middle East @CampaignME]

"AI can support the creative process beautifully, but it cannot replicate the human experiences that make meaningful work resonate in the first place," writes Zubin Mistry, Owner and Executive Producer of Singularity UAE. https://t.co/6EXQnwMCcb

[Campaign Middle East @CampaignME]

“We are developing an advanced government communication ecosystem grounded in data, knowledge, and the latest digital technologies,” said His Excellency Saeed Al Eter, Chairman of the @UAEmediaoffice. https://t.co/mEFldi0SxA

[Campaign Middle East @CampaignME]

The May picks feature work from @alfuttaim Toyota, Magix, @afcasiancup Saudi Arabia 2027, @almarai and @DIBtoday. https://t.co/8t1McZ0guk

[Campaign Middle East @CampaignME]

CALIN has revealed details about its ‘I Only Do Soft’ campaign in Morocco, which not only makes the brand distinctive and memorable, but also takes the conversation of baby products beyond softness and comfort to emotional care.

#work

https://t.co/bxmTIvUzmo

[Campaign Middle East @CampaignME]

Regional brands risk hefty fines for failing to licence music used in campaigns, MassiveMusic MENA's Pierre Carnet tells Campaign Middle East.

#opinion

https://t.co/QAkxrh6vOD

[Campaign Middle East @CampaignME]

Publsh Group has secured two new client accounts under the communications vertical — youth fitness leader Pinpoint Fitness and real estate developer Emirates Developments.

#news

https://t.co/QZAtNDtWIh

[Campaign Middle East @CampaignME]

Dubai-based architecture and design (A&D)-focused marketing consultancy Amphora has officially launched in Spain.

#news

https://t.co/k7LxmxeIW1

[Campaign Middle East @CampaignME]

@BBGMedia's Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences. #opinion

https://t.co/nU7gPySpql

[Campaign Middle East @CampaignME]

Brazen MENA has announced four new client wins across fashion, lifestyle, retail and hospitality, spanning both B2C and B2B.

#news

https://t.co/FNwFiApTcL

[Campaign Middle East @CampaignME]

Chairman of Global Women in PR MENA, Loretta Ahmed explores how emotional intelligence are shaping leadership in the communications industry.

#opinion

https://t.co/rDAp3KdOGA

[Campaign Middle East @CampaignME]

Fashion house founder Saiid Kobeisy and Fusion5’s Ghida Ismail outline why emotional connection, discretion and craftsmanship remain central to luxury marketing today.

#opinion

https://t.co/NPj6beeQt6

[Campaign Middle East @CampaignME]

Markapp's Sotiris Oikonomou shares the advantage of shifting targeting from identity to context for programmatic advertising today. https://t.co/wsLzrIP149

[Campaign Middle East @CampaignME]

.@CiceroandBernay team makes a case for not treating the skip button as an enemy but instead as the most honest critic for brands.

https://t.co/VqPeI90aWc

[Campaign Middle East @CampaignME]

.@MMSMENA's Ronald Sawaya unpacks the data behind television’s enduring effectiveness across attention, recall, consideration and cross-platform amplification. Read more: https://t.co/t261oeRUsN

[Campaign Middle East @CampaignME]

As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led?

https://t.co/gd9ZV68d0f

[Campaign Middle East @CampaignME]

"“Stop relying on the name above the door and pay closer attention to what happens when the door opens," writes Aditya Kejriwal, Head of Marketing, @TanishqJewelry. https://t.co/KxLclCCglA

[Campaign Middle East @CampaignME]

ArtKōrero, an art consultancy based in London and Dubai, has appointed Dr. Virna Ramazzini, Brittney McDonald, and Claudia Sidoli to its advisory board. https://t.co/0M5Tj3IaSO

[Campaign Middle East @CampaignME]

Continuum Media will now represent Lemma’s newly launched full-funnel performance-driven OOH solution across the Middle East region.

#news

https://t.co/TQFWkSPy72

[Campaign Middle East @CampaignME]

Bonus, the international promotional marketing and loyalty specialist with over 25 years of experience is expanding to the Middle East and India.

#news

https://t.co/AAVLjNokt8

[Campaign Middle East @CampaignME]

Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond.
https://t.co/bNEd2aiCmN