Campaign Asia

The voice of the media, marketing and advertising community in Asia-Pacific.

[Campaign Asia @CampaignAsia]

Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!

[Campaign Asia @CampaignAsia]

M+C Saatchi Group AUNZ sold to management, splits from London parent. Investment firm Parc is supporting the transaction, with completion expected on 1 October.

Read more: https://t.co/35iSeSAvoQ

[Campaign Asia @CampaignAsia]

3 reasons to book your Festival of Marketing Asia pass today:
- Save USD 500 until 13 August
- 30% off for 5+ registrations from the same company.
- HRD Corp claimable

🔗 Early bird tickets available at https://t.co/pr2I6NQWrx

[Campaign Asia @CampaignAsia]

Asia-Pacific Power List 2026: Abby Lien, Decathlon

From YouTube Brandcast stages to local running clubs, Lien wants Decathlon Taiwan to be known as a brand that meets its community where it lives and moves.

Profile here: https://t.co/0mgHlj0qIt

[Campaign Asia @CampaignAsia]

The latest biz wins and people moves from Movember, Sling & Stone, WiredCo., Howatson+Company, Motion Sickness, and more to come.

Details here: https://t.co/mcUulNXYAN

[Campaign Asia @CampaignAsia]

European Commission ‘expected to hit Google with fines’ over search bias

The forecast rulings target Google’s giving preference to its own services in search and Play Store silos.

Details: https://t.co/qAB4uBQiXn

[Campaign Asia @CampaignAsia]

Vietnam's top 10 brands 2026

Digital platforms, domestic brands and Japanese manufacturers make their mark in Vietnam's top brand rankings based on Campaign Asia-Pacific's proprietary research with YouGov.

Read more: https://t.co/J9vNHIoUZ2

[Campaign Asia @CampaignAsia]

Non-sponsors outperformed paid partners at 2026 World Cup, report finds.

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald's’s Beckham and Henry campaign.

Read here: https://t.co/oBMjoIJNlj

[Campaign Asia @CampaignAsia]

Charlotte, your foundation is flawless, but Asia can't seem to blend it in.

Ramakrishnan Raja has watched brands across Asia pour millions into digital seduction, only to lose customers at the counter.

Read here: https://t.co/OzMM4jHFjT

[Campaign Asia @CampaignAsia]

WPP global CCO Rob Reilly on winning Cannes Lions Network of the Year. In an interview with Campaign, Reilly talked about the importance of winning at Cannes and his takeaways from the festival.

Read here: https://t.co/bTAk0pt0LM

[Campaign Asia @CampaignAsia]

OpenAI hires Google executive Mitch Pilar and ex-Meta talent Andy Sinn. The ChatGPT maker is building its commercial team months after rolling out advertising for Australian users.

More details: https://t.co/AiXsOREBK9

[Campaign Asia @CampaignAsia]

Interbrand taps Tetsuhisa Fujii as Tokyo managing partner, the former Trade Desk and Spotify talent, to steer business transformation for Interbrand in Japan.

Read more: https://t.co/ptpYb2V0Os

[Campaign Asia @CampaignAsia]

Why advertisers need to be more Messi.

Brands and advertisers can learn a lot by watching the magic of a striker who has spent his career daring to be different, says The Guardian's James Fleetham. Read more: https://t.co/X4VMzQ3VYC

[Campaign Asia @CampaignAsia]

Campaign’s Over Fifty List 2026: Relocating from LA to Singapore, Suhaila Hobba of Publicis Groupe has built an 18-market operating model for one of the world's biggest media accounts.

Read more: https://t.co/1aAW2L2O5r

[Campaign Asia @CampaignAsia]

Marketing should be viewed as ‘investment’ not ‘expense’. R/GA global CEO Robin Forbes and COO Melissa Jackson Parsey speak with Campaign on AI’s impact on brands and commercial models, while not being ‘handcuffed’ by a holding company.

Read more: https://t.co/9TGLviTFrt

[Campaign Asia @CampaignAsia]

Malaysia Airlines awards global media AOR to Carat. The remit spans 26 global markets. Read more: https://t.co/XwlBY3sE9Y

[Campaign Asia @CampaignAsia]

Andrew Cambridge is the new CEO of Initiative Australia. He rejoins Initiative after leading Omnicom Media Digital ANZ and an earlier five-year stint at TikTok. More details: https://t.co/O8xOQTvrZp

[Campaign Asia @CampaignAsia]

Brazen MENA enters APAC, opens Singapore and Kuala Lumpur offices. Angeline Tan, a former Publicis executive, joins as general manager to lead the new APAC unit.

Read more: https://t.co/HqQx7b6HDc

[Campaign Asia @CampaignAsia]

Pepsi deletes ‘abhorrent’ Wild Cherry Threads post after backlash. The brand explained that the post "landed in a way we never intended."

Read the full story: https://t.co/J9dBAQMOyz

[Campaign Asia @CampaignAsia]

A fictional agony aunt is at the heart of Tinder's first rebrand since 2017. Design studio Porto Rocha has worked on the rebrand.

Read the full story: https://t.co/kHIHyIIpp9

[Campaign Asia @CampaignAsia]

Campaign's Agency Portfolio lists 3,800+ firms across 21 markets—plus award-winning work, real case studies, and proven results.

More than a directory. A growth gateway.

By 2027, the right partner is essential. Start now: https://t.co/1MrnlADv9s