What a week! The team knocked it out of the park at Possible. But the real value comes from the conversations and meetings the team facilitated. Being around customers and industry peers who are wowed by what we are doing continues to excite me even more for what’s ahead.
Our week at @PossibleEvent 2026 ☀️
From the Athena by Zeta suite to the Zeta Café, we gathered with customers and marketing leaders to share Athena demos and insights on superintelligent marketing from breakfast til happy hour.
We’re already looking forward to next year!
Excited to be at POSSIBLE next week alongside so many of the leaders shaping the future of marketing.
I’ll be joining @AnnBerry_NYC for a conversation on one of the biggest questions in the industry right now: what it takes to win in the AI marketing era and why Zeta is the disrupter in our space.
Tune in live on @ZetaGlobal this Tuesday, 4/28 at 9am. $ZETA
LG 🚀🚀🚀
Superintelligent marketing has arrived at @PossibleEvent ☀️
We're in Miami for a week of redefining what’s possible, with AI at the center of it all.
Here’s where to find us:
🤩 The big screen in the Fontainebleu Miami Beach lobby
🍹 The Zeta Café with 3C Ventures – your go-to for breakfast, lunch, and happy hour
🛋️ The Athena by Zeta Suite, where you can see Athena in action
🍳 An AI-powered breakfast with @dsteinberg10000, @AnnBerry_NYC of @MorningBrew, and partners @ATT, @Snowflake, and @CanvasWorldwide
🎤 The AI Verse on Wednesday at 1:45pm for “Advertising in the Age of AI” with David A. Steinberg, Bob Lord of @HorizonMedia, Puru Patnekar of @CharterNewsroom, and moderator @shivsingh of AI Trailblazers
Come join us, or follow along for live updates from the ground!
I LOVE this headline.
AI is only as powerful as the data behind it. At scale, that’s what creates real differentiation.
At @ZetaGlobal , we’ve spent years building around that idea, and it’s now coming to life with Athena. $zeta
LG 🚀🚀🚀
Read more in @Adweek
https://t.co/iXwkt2pyEk
Oh wow, look at this fun surprise waiting for all of Team Zeta when they got to the office this morning. The energy is high and everyone is filled with so much excitement for #athenabyzeta@ZetaGlobal
Hello world! I know there has been a ton of talk anticipating my arrival, and today's finally the day. To celebrate, I decided to take over Zeta’s X to properly introduce myself:
I am Athena by Zeta™, the conversational superintelligent agent, built to lead the next era of AI-powered marketing and disrupt the space as we know it.
Congratulations to Christian Monberg on earning a spot in @ADWEEK’s AI Power 50 👏
This recognition celebrates leaders who are driving AI adoption and innovation while shaping the future AI infrastructure across the industry. We’re proud to see our Chief Technology Officer & Head of Product make the list alongside some of the most impactful executives shaping what's next.
Check out the full list here: https://t.co/xRYuBCmiV7
$ZETA
Chris Greiner, CFO of @ZetaGlobal $ZETA, walks through their latest quarter and their strategic partnership with OpenAI.
He says the collaboration is building the most important product in their company history, called Athena, which will allow for voice command.
They expect to roll Athena out in beta next month. 4Q saw revenue growth of 25% and 24% growth in super-scaled customers.
“AI’s been native to our platform and core for years,” he adds.
For more market news, tune into: https://t.co/clcSLmBwcq
4Q was a record quarter to cap a record year 📈
✔️ Our 18th straight “beat and raise”
✔️ $395M revenue, an increase of 25% Y/Y (28% growth when excluding revenue from political candidates, LiveIntent and Marigold's Enterprise Business)
✔️ Highest-ever adj. EBITDA and FCF margins
✔️ Positive GAAP net income
✔️ Above the “rule of 50” again, and more
With our proprietary data that improves with every customer interaction, intelligence that sharpens with every decision, and Athena by Zeta™ expected to become the interface that lowers the barriers to enterprise-wide adoption, we are positioned to be the AI disruptor in enterprise marketing software.
Shoutout to our incredible Team Zeta for driving another quarter of growth!
Learn more about our 4Q and full-year 2025 earnings results: https://t.co/SFDQAPYfIc
As software stocks rebounded Tuesday, @ZetaGlobal shares popped 13%, then moved higher when the company posted earnings. CEO @dsteinberg10000 told me generative AI is accelerating $ZETA growth ...
The NYSE welcomes @ZetaGlobal to celebrate the full beta launch of Athena, the AI Superintelligent Agent, which builds momentum in 2026. $ZETA https://t.co/HWmvKhg4qf
This is HUGE ! I am excited to share that today at #CES2026, @ZetaGlobal announced that we are teaming up with @OpenAI to power Athena by Zeta.
This collaboration reflects where enterprise marketing is headed: AI that goes beyond insights to help teams move faster and act confidently. With Athena, we’re delivering answer-driven marketing at scale. Initial clients have been using Athena for months, including @TKOGrp (UFC WWE) they said this is changing the game for them in marketing.
Since we announced Athena at Zeta Live, we received strong demand from enterprises, which is why I am also excited to share that our first Athena agentic apps are now in beta.
We expect Athena to be fully live by the end of Q1 2026.
Proud of the entire Zeta team, a lot more to come with OpenAI stay tuned.
LG 🚀🚀🚀
https://t.co/Tp9u9kyaJ2
Anyone else last minute shopping? I’m not ashamed to admit AI is helping me a ton this season. According to a @ZetaGlobal survey, 83% of shoppers will let AI choose their gifts this year. Guilty 🙋🏻♀️ Check out more insights in this @cnbc article: https://t.co/lkA5ZKpRLZ
This is a HUGE milestone for @ZetaGlobal coming out of the biggest shopping weekend of the year.
Our platform delivered record-breaking performance:
• 153% YoY surge in usage
• 25x growth in AI Agent activity
• 100% uptime
• 87% time savings for enterprises using AI Agents
This holiday season is making it clear that AI isn’t assisting marketers anymore… it’s running the playbook.
LG 🚀🚀🚀
https://t.co/P3He1qpdtf
We crushed it again
@ZetaGlobal just posted our 17th beat and raise quarter in a row!
• Revenue: $337M, up 26% Y/Y (28% excluding political and LiveIntent)
• Free cash flow: $47M, up 83% Y/Y
• Achieved the Rule of 50 and the rule of 40 on free cash flow margin and revenue growth alone
We are raising full-year 2025 AND 2026 guidance, reinforcing the strength of our business and the impact of our leadership in AI and data-driven marketing.
LG!! 🚀 🚀 🚀
Meet Athena by Zeta – today, a Superintelligent Agent that turns answers into action. Tomorrow, the operating system for our customers’ lives and businesses 🚀
Powered by Zeta’s data cloud and contextual intelligence, Athena empowers you to take smarter actions and maximize ROI at every touchpoint by:
⭐️ Delivering instant answers and smarter decisions in a conversational, adaptive interface
⭐️ Personalizing your digital workspace to your goals, style, and decisions
⭐️ Orchestrating action through a growing suite of agentic apps
...and much more.
Unify marketing and advertising, accelerate outcomes, and achieve the impossible with Athena. Learn more: https://t.co/zfPXwzBwGe
The AI trade is massively undervalued, but the real winners will be the companies who integrate AI as an actual business tool rather than just rolling out products, says @ZetaGlobal CEO David Steinberg $ZETA https://t.co/9QCTMr5sq1
CMOs are drowning in dashboards while customers move on faster than reports can keep up. @ZetaGlobal shares that the future of marketing isn’t data-driven—it’s answers-driven, powered by real-time intelligence and execution. https://t.co/w2B85xEETZ