This is my soapbox & I’m standing on it! @CanadianTourism takes a critical look at the marketing efforts of Canada’s various Destination Marketing Organizations
In addition to playing up the VAGINA angle @expregina plays down their #canadian heritage by rocking a dot com domain name instead of #Canada's #dotca.
They should have both
#Tourism is an entirely internet driven/dependant niche and the sooner #DMOs figure this out the better
The head of marketing for #tourism#Moncton#exploreNB@tourismnb deserves to be fired
Spending millions of dollars on television commercials while overlooking an obvious albeit horrible domain choice that would only cost ten bucks
https://t.co/uwLO5qqqdS you can't make this up
NOW LET THIS SINK IN
https://t.co/5ReeZ7N8Z8
@TourismNB spent 1.7 million dollars on advertising during the #WorldJuniors & $10 on their domain name https://t.co/uwLO5qqqdS BUT WORST OF ALL never felt it important to register the .com version of their moniker for another $10!
The marketing mistakes being made at #CanadianTourism organizations like @tourismregina, @DestinationBC@DestinationCan & @TourismNB highlight a lacking of the experience required to effectively manage these highly financed government sponsored programs
https://t.co/TP2xq3LJhi
Minister @R_Boissonnault: Tim Reid is also the CEO of REAL in Regina, who just received $297,000 in federal funding. This is the kind of work he does - having to apologize to an entire city (and the entire province) for the crude mysogynistic rebranding of Tourism Regina.
@ExpRegina This is what's not effective. Your business STARTS and ENDS online! You ought to know that. DMOs waste millions of dollars on 30 second ads and are not willing to invest in their own infrastructure. Domain Names funnel all of the Internet's traffic and @expregina is losing a lot
@woodwarddotCA remember you are dealing with consummate professionals who are highly paid and skilled in their areas of expertise
who needs a domain name when you can just cut pussy jokes
Oxford Languages defines “rape culture” as a society or environment whose prevailing social attitudes have the effect of normalizing or trivializing sexual assault and abuse. Tourism Regina needs a leadership overhaul. We need to do better.