Cannella Media DTC

Drive profitable response. Video, digital and audio.

[Cannella Media DTC @CannellaDTC]

We just launched Wine, Watches & Whiskey, the first FAST channel devoted to the worlds of premium wine, spirits, and luxury lifestyle. With curated, lean-back content and integrated brand partnerships this offers new reach for makers and marketers alike ➡️ https://t.co/j6tuFzkHcV

[Cannella Media DTC @CannellaDTC]

👉 Streaming audiences are surging, but so are ad costs. Are you maximizing every dollar or throwing money into the void? Our Eli Hartman explores how to build a smart, scalable CTV budget that drives performance w/out breaking the bank 🚀 Read more here: https://t.co/jehSSOnSZx

[Cannella Media DTC @CannellaDTC]

🚐 Ready to fuel your next adventure? RVTV just leveled up. Two new shows are rolling in, packed with the destinations, gear, and insider tips every road warrior craves. 📺 Tune in. Take off. Read more here: https://t.co/4Vf2alKlCO #RVTV #RecreationNation

[Cannella Media DTC @CannellaDTC]

@CES 2025 wasn’t just a tech show—it was a wake-up call. Our CEO Rob Medved breaks down the top five trends from #CES2025 that you must know to stay ahead 👉 https://t.co/GYDAYciHJX Marketers who fail to adapt risk being left in the dust. #MarketingTrends #FutureOfAdvertising

[Cannella Media DTC @CannellaDTC]

The Disney-Fubo deal isn't another merger—it’s a blueprint for smarter, measurable advertising. For marketers, the path forward is clear: unified ecosystems, smarter attribution, and campaigns that don’t just reach audiences but convert them. Read more: https://t.co/FOwAW2yCnI

[Cannella Media DTC @CannellaDTC]

Pat Pattison’s Best of California is now on RVTV, your ultimate destination for adventure and inspiration! 🏕️🚐 Read more here: https://t.co/hJrmPWoIgT Dive into hidden gems, iconic destinations, and must-see attractions across the Golden State 📺 #RecreationNation

[Cannella Media DTC @CannellaDTC]

RVTV expands its distribution to DIRECTV customers, making its premium travel content more accessible than ever: read more here: 👉https://t.co/WrZGZ3D5rv RVTV continues to set the standard for niche audience engagement. #RVTV #RecreationNation

[Cannella Media DTC @CannellaDTC]

🌟 We’re thrilled to welcome Ari Lachenauer to the @CannellaDTC team as our new Meta Specialist! 🎉 Ari brings a wealth of experience from the digital world and his passion for growth, efficiency, and delivering top-notch results makes him a perfect fit for our team. 🎯

[Cannella Media DTC @CannellaDTC]

Are you passionate about driving campaign success and working closely with clients? We're looking for a dynamic Jr. Account Executive. If you're a pro at client communication, media research, and project coordination, we want to hear from you! https://t.co/w3XfF1UF2z 🚀 #Hiring

[Cannella Media DTC @CannellaDTC]

We're excited to welcome Jessica Berlin to our team as VP of Marketing and Brand. With 20+ years of experience in elevating brands, Jessica has driven impactful campaigns and brand strategies for some of the most recognizable names in the industry. Join us in welcoming Jessica!

[Cannella Media DTC @CannellaDTC]

Always good to see Terry Crosby, CEO of CNZ Communication! Decades long friend and TV legend, at a decades long institution, @toscana1989, in Brentwood – ⭐️ 10/10 night

[Cannella Media DTC @CannellaDTC]

An incredible Founder's Week at our WI office! As Bill perfectly summed up: 'We are Cannella. It's not me, it's not Frank, it's not Rob. It's us as a group. We know each other, trust each other, and have each other's backs.' #FoundersWeek #CannellaPride #TeamWorkMakesTheDreamWork

[Cannella Media DTC @CannellaDTC]

The streaming world is as diverse as the audiences it engages. For DTC performance marketers, mastering these platforms isn't just an option—it's a game-changer. Explore our latest guide 👉 https://t.co/fn3KxwqwFp to harness the unique power of each and stay ahead of the curve.

[Cannella Media DTC @CannellaDTC]

How do you disrupt the norm for better audience engagement? 🤔 Craft content that’s more than an interruption—make it an experience. Read more 👉 https://t.co/HoRpuMi0cM Connect deeply, engage authentically, and build brand loyalty by integrating into what your audience loves 🚀

[Cannella Media DTC @CannellaDTC]

Michael Scott once said "I am going to take my lunch, and I am going to eat it in the parking lot." While we love Michael Scott, we much prefer Fritto Misto with @WorldLinkMedia 😎

[Cannella Media DTC @CannellaDTC]

🎉 @RVTV_Television has officially launched on @watchstirr, bringing content for RV enthusiasts to over 90 markets in the US! Tune in for the travel tips, reviews, and destination highlights. Read more ➡️https://t.co/03ut26O30v Ready to hit the road? It's all free on STIRR! 🚐🌟

[Cannella Media DTC @CannellaDTC]

✨ @CannellaDTC is excited to bring our star power to @ThinkLA's annual #SummerSoiree tonight. 🌟 We’re happy to support LA’s creative thinking and innovative marketing and media communities on this night of old Hollywood glam! 🎥🌴 Will we meet you under the stars? 💃 🎇

[Cannella Media DTC @CannellaDTC]

Streaming reached a record high in June, capturing ✨40%✨of all TV viewing time with young audiences driving massive growth across these platforms 📺 It is crucial to tap into this digital-native generation and look at how to captivate and convert in this digital-first world.

[Cannella Media DTC @CannellaDTC]

During a strategy session with Good Karma Brands on audio and streaming for ESPN properties, Bill made sure no one missed the historic Olympic surfing event at Teahupo'o, Tahiti 🌊🏄‍♂️. Everyone gained some valuable insights – surfing or otherwise 😉

[Cannella Media DTC @CannellaDTC]

📺 Traditional TV still leads the pack, driving 73% of multiscreen ad campaign reach. But here’s the game-changer: streaming adds a 58% incremental boost, reaching households TV alone can’t touch. Ready to rethink your media mix? 🚀 via @effectv #DTCMarketing #TVandStreaming