Capital of Sport

Where sports meets money. NIL deals, college economics, investment insights. Daily newsletter for parents, athletic directors & brand marketers.

[Capital of Sport @CapitalofSport]

🧵 What is Capital of Sport?

It’s not just about contracts and stats.
It’s about the characters, charisma, and capital shaping the global game.

[Capital of Sport @CapitalofSport]

The Hidden Costs of the Full-Ride Scholarship https://t.co/l9TGXokixW

[Capital of Sport @CapitalofSport]

The Hidden Costs of the Full-Ride Scholarship https://t.co/l9TGXokixW via @httpsxcomCapitalofSport

[Capital of Sport @CapitalofSport]

The Price of Dreams: Navigating the AAU Pay-to-Play Industry https://t.co/Y1YIeAMgkO

[Capital of Sport @CapitalofSport]

The conversation needs to evolve. Today’s top players are corporations and partners. They should be treated and compensated as such.

[Capital of Sport @CapitalofSport]

IMO The debate around “player power” in football is missing the point.

Elite players today aren’t just athletes; they are corporations. 🏢⚽

[Capital of Sport @CapitalofSport]

Cases like Isak, Wissa, Gyokeres aren’t just about “loyalty” or “player power.” They are the natural outcome of the professionalisation of sport and the economics driving it.

[Capital of Sport @CapitalofSport]

NIL has changed the job description of coaches, athletic directors, and even players.

Smart schools will treat their athletic departments like venture portfolios — and the best ones will want Bloomberg-level dashboards to manage them.

#NotesFromTheClimb

[Capital of Sport @CapitalofSport]

It’s becoming increasingly clear:

Analytics will be one of the most important tools in the new era of NIL and revenue sharing.

Not just for performance — but for personnel decisions. Here’s why 👇

https://t.co/W23A7GVroL

[Capital of Sport @CapitalofSport]

📈 This is why the next great analytics companies might not be built for the pros.

They’ll be built for:

– Power 5 schools
– NIL collectives
– Conferences looking to optimize value
– High school academies managing talent pipelines

A whole new vertical is emerging.

[Front Office Sports @FOS]

President Trump is actively working on an executive order related to NIL, a source confirmed to Front Office Sports.

The effort follows reports of a potential college athletics commission co-chaired by Nick Saban.