I've been in marketing for nearly 20 years, and I'm skeptical of 97% of performance claims and case studies I see.
Why?
I've debunked too many.
The ones that seem too good to be true are always too good to be true.
@JulieWiebePT@JulieWiebePT you guys did an incredible job. It was a great discussion and I highly everyone to purchased all the talks. Nice set up BTW !