Caro | Building with AI

47, three kids, full-time job, building businesses with AI anyway. Sharing what works and what doesn't. Founder of Clutvi 👇

[Caro | Building with AI @CaroBuildsUK]

I work full time, I have three kids, and I'm not a tech person. I'm still building businesses with AI, and I'll share every lesson here. Start with Clutvi, my tool that scores your TikTok and Instagram videos. The first 100 founders get 20% off while they stay subscribed (ends 31 Oct). https://t.co/o7iR2YRpcU (I built this)

[Caro | Building with AI @CaroBuildsUK]

Lesson from running a few AI helpers alongside a full-time job: left alone, they'll happily do the same job twice. Giving them one shared place to hand work to each other fixed most of the muddle.

[Caro | Building with AI @CaroBuildsUK]

Good news for small accounts: real replies now count for more than likes from people who like everything. I'll keep having proper conversations rather than chasing numbers.

[Ryan @ryangrowthh]

~14 hours ago, 𝕏 updated the algorithm (again).

There are a few new things worth noting:

• New "user debias" model: adjusts engagement based on how "generous" each viewer is

• Likes from people who like everything will start counting less

• Engagement from "picky" users who rarely interact will count more

• Engagement pods and "like for like" groups got weaker

• Some general search improvements

• Media (video and image) are now tracked as their own signals

What still matters most:

• Posting high-quality, original content

• Replies (5x) and quotes (5x) are weighted far above likes (0.5x)

• Shares via DM (5x) and copy link (20x) are the strongest positive signals

• A predicted follow is worth 4x

• Reports, mutes, blocks, and "not interested" are heavily negative

• Posts older than 48 hours drop out of For You

• Posting too much in a row decays your reach

TL;DR: regardless of algo changes, just focus on producing content that is unique to you.

[Caro | Building with AI @CaroBuildsUK]

@ryangrowthh @aiedge_ Best argument for building in public I've seen this week. Six months of showing up and showing your work beats any CV.

[Caro | Building with AI @CaroBuildsUK]

@NicholasDulait This is so useful. So it's less about the trend and more about saying what people actually type. Did the search words go in the captions, the on-screen text, or both?

[Caro | Building with AI @CaroBuildsUK]

@CurtisBlackmore Agree it's a big shift. One thing I'd add for small sellers: keep a human yes before anything gets listed. My AI helpers draft, I approve. Saves a lot of clean-up.

[Caro | Building with AI @CaroBuildsUK]

@NicholasHPhoto Same shape as mine: one main bot I talk to, and it passes jobs to the others. The rule that made it work for me: nothing goes out until I say yes.

[Caro | Building with AI @CaroBuildsUK]

@builtwithrubel @grok Not a prediction, just what I'm seeing as a newer KDP publisher: AI makes books easier to make, so there'll be more of them. A real niche, honest content and good reviews are what will still stand out.

[Caro | Building with AI @CaroBuildsUK]

@masteroogwgay @grok Digital products have been the most realistic for me alongside a full-time job: simple printables or guides. No stock, no posting, and you can design in the Canva app on a phone.

[Caro | Building with AI @CaroBuildsUK]

@VP_code_n_lift Social media, easily. Full-time job and three kids, so posting always came last. Now AI drafts my posts and I just say yes or no each day.

[Caro | Building with AI @CaroBuildsUK]

@pennylover20 Views mean Etsy is showing you, so the hard bit is working. Next I'd compare your first photo and price with the top 3 listings for the same search. That's usually where the gap is.

[Caro | Building with AI @CaroBuildsUK]

@Kernal707 I'd add: read Etsy's own post when the rules change, not the hot takes. The 22 Oct AI update changed what photos some listings need, so it's worth a check before you list.

[Caro | Building with AI @CaroBuildsUK]

I kept thinking I'd start when life calmed down. With three kids and a full-time job, it doesn't. So I'm building in the gaps instead. If you're waiting for the right time, this is your sign.

[Caro | Building with AI @CaroBuildsUK]

Biggest lesson from building side businesses with AI around a full-time job: give each AI helper one job. One for my Etsy shop. One for my books. One for X. It keeps things simple, and I always know who to ask.

[Caro | Building with AI @CaroBuildsUK]

@brflux This is it exactly. I'm not technical at all. What changed things for me was getting AI to explain things in plain English instead of jargon. Making it less scary is the real work.

[Caro | Building with AI @CaroBuildsUK]

@OlapadeIfee Great list. One to add for digital sellers: say exactly what's in the download in your first photo and the first line of the description. Buyers skip anything that makes them guess.

[Caro | Building with AI @CaroBuildsUK]

@MirMurtazaNoah Good thread. One tip for new KDP authors: don't repeat words that are already in your title or subtitle. Use the 7 slots for the phrases people actually type that your title doesn't cover.

[Caro | Building with AI @CaroBuildsUK]

@mrfundman It's not one bot, it's a little team 😊 I work full time and have three kids, so a Chief of Staff bot briefs me, and there's one each for my Etsy shop, my books and my X. Nothing goes out until I say yes.

[Caro | Building with AI @CaroBuildsUK]

@carlashfield Love seeing another non-technical UK builder doing this. I run my side businesses the same way, with one AI helper per job. The fact-check step is the one I'd never skip. Do you still read everything before it goes live?

[Caro | Building with AI @CaroBuildsUK]

@shabie_8 I don't try to do it all myself. AI does the first drafts during the day, and in the evening I just say yes or no. When you're tired, deciding is much quicker than starting from scratch.

[Caro | Building with AI @CaroBuildsUK]

@DevAfter5 Keeping the 9–5 is the bit people skip. I'm 47, working full time with three kids, and the salary means I can build slowly without panicking every month. Small and steady beats big and stressed.