#com200#elm The girl is experiencing the social proof of the perephial route after being threatened by Captain Daily and deciding to follow along with the rest of the crew.
#com200#ELM The girl is using the Central Route when thinking about how she got to the spaceship and what is occurring with her co-workers in the alternate universe by asking questions instead of the peripheral route of going along with the message of being there.
#com200#communicationaccomodation The other good looking, hot shot boss uses the CAT strategy of divergence to accentuate the difference between him and Daily by saying “ I am the shiny piece and he is the metal” trying to establish his identity over Robert Daily
#com200#symbolicinteractionism when the new girl sees daily as a boss and incredible mind she has no idea the other office people see him as lesser and not a real boss figure until it is acknowledged by her co-worker and made real through communication- principle of meaning
#com200#ELM when Robert daily was the captain of the spaceship he used the authority peripheral route of persuasion to tell the crew take down the other bad ship even though they felt they wouldn’t survive at first until it succeeded- then they praised him
#com200#culturalapproachtoorgs clear culture of the organization in and of itself in this episode- the way the rest of the office communicates and offices are set up and how Robert Daily is so different from the culture of his company and is then made fun of by others
#com200#cmm clear relationship between communicators and this episode exhibits the use of hierarchical communication elements such as a clear relationship between communicators through use of titles such as “captain” and the obvious speech act behind the content
#com200#agendasettingtheory this show depicts the anchorman chuck setting the news agenda by creating pre-planned lines and Tina Fey as the “gate-keeper” to what the show will view and discuss in order to gain higher ratings
#com200#agendasettingtheory The fake newscast shows agenda setting by setting up controversial hot topics today that are so overblown and satirizing news today from polarized view points, especially when the blonde guy says “who cares this is great television”
#com200#mediausesandgratificationtheory shows the different uses the people in the newsroom and public have for consuming media such as when one of the news anchors says watch it in “casino riverboats and hospitals”
#com200#cultivationtheory the “fake news” launch of the missile in this show shows cultivation theory by making fun of the cultivated fear of a new missile crisis the news creates among viewers today.
#com200#cultivationtheory This episode and scene in her office shows the effect of “mainstreaming” in this theory where she has to interact with those with a higher rating to develop the commonality outlook and therefore reach a higher rating
#com200#cultivationtheory The symbolic content of this television drama shows the direction of society with the constructed fake image of happiness and the need of a higher rating to be good enough or “qualify” for the housing development and in her work life- many fear this
#com200#mediaecology The scene in which she only connects with the woman on the basis of what they post shows the immediacy of technology and the way in which she never has to work through awkward conversations because they both look at what the other is up to online- immediacy
#com200#mediaecology The beginning of this episode depicts the invisibility complex and taken for grantedness of technology in her life especially using her phone while running and not really connecting with people in real time