The Carriage House

A full-service creative co-op of emerging talent from @VCU_Brandcenter

[Brandcenter @VCU_Brandcenter]

Today, we celebrated the Class of 2021 AND the Class of 2020.

They’ve been through a lot during their sixty weeks of Brandcenter. We couldn’t be prouder of their grit, determination, flexibility, and creativity.

Give it up for these grads.

Read more: https://t.co/qHajpRw0o8

[Brandcenter @VCU_Brandcenter]

Ready to see what #Brandcenter2021 has been up to these last sixty weeks?

We're sharing second-year work all week. First up, Casper Studio: balancing work life + home life. 🛏️

Visit IG or LinkedIn to view, or better yet, register for our microsite: https://t.co/0XrAQN8LEu

[Brandcenter @VCU_Brandcenter]

When a lock does it's job, it's pretty boring.

Second-year creative team Meghan Callaghan (AD, 2021) and Zeke Handelman (CW, 2021) leveraged this “negative” in a campaign for Master Lock.

Register for our Class of 2021 microsite to view more: https://t.co/0XrAQN8LEu

[Brandcenter @VCU_Brandcenter]

Velveeta Shells and Cheese aren’t just cheesy—they’re ridiculously cheesy, which is better because... it’s cheesier. 🧀

Check out this cheesy (and hysterical) campaign on Instagram (@vcu_brandcenter), then register for a link to our Class of 2021 site: https://t.co/0XrAQN8LEu

[Brandcenter @VCU_Brandcenter]

Join us tomorrow as we kick off Brandcenter Virtual Recruiter Session Week, May 3-7.

This year we created a microsite where you can browse all Class of 2021 portfolios and find time to meet with students.

Register to get your link (it's free): https://t.co/0XrAQN8LEu

[The Carriage House @CarriageHouseBC]

Hey ad world, now's your chance to hire some of the minds behind The Carriage House! 🔥🔥

[Brandcenter @VCU_Brandcenter]

Next. Week. 🔥

Brandcenter Virtual Recruiter Session Week
May 3-7, 2021

Register: https://t.co/0XrAQN8LEu

#BrandFam #brandcenter #Brandcenter2021 #vcu #advertising #branding #talent

[Brandcenter @VCU_Brandcenter]

“Clearly, Richmond is doing something right. And yet, we always have been.”

We’re so thankful to be part of the stellar creative scene in #RVA alongside @MartinAgency, @artsletters_xyz, and countless others.

https://t.co/Lio9aWJwDO @RVAmag

[Brandcenter @VCU_Brandcenter]

It’s here—Election Day 2020.

Our student organizations, BC Collective and Brandcentral, used the day off to organize a volunteer event where students can support individuals waiting in line at polling places with snacks, water, and their smiling faces.

Get out and VOTE!

[The Carriage House @CarriageHouseBC]

MAIP deadline extended!

[MAIP @MAIP]

It's official! We are extending the 2021 MAIP Application deadline!

Ready to apply? Visit the link below or email us if you have any questions! Students will need 2 letters of recommendation and will also need to submit these by November 13

Apply here: https://t.co/ZYslZzrSgs

[The Carriage House @CarriageHouseBC]

Chelsie is currently finishing work with two Carriage House partners: local biz Professional Art Handling, and one of her favorite TikTokers, David Suh. Of her summer experience, Chelsie said: “I've learned that we are far more capable than we think. Goodbye imposter syndrome!”

[The Carriage House @CarriageHouseBC]

As we wrap up the summer, we’re reflecting on the contributions of our members and the great strides they’ve made in just a few short months. Chelsie Kelly (CW ‘21) has been with us since the Carriage House was naught but a vague dream.

[The Carriage House @CarriageHouseBC]

Everyone at Brandcenter knows Chelsie is the busiest of bees: from repping the copywriters in our student government to working on Brandcenter’s Side Hustle club to throwing the raddest Halloween parties, she’s someone you can count on to lend her voice and talents.

[The Carriage House @CarriageHouseBC]

In true Tom fashion, he offered many nuggets of wisdom, but we thought this one was the wisest and nuggetiest:

“Don’t be afraid of the hard accounts. They are opportunities in disguise. Be fearless. When you’re fearless, you can turn something poisonous into something special.”

[The Carriage House @CarriageHouseBC]

Last autumn, @vcu_brandcenter welcomed Tom Scharpf, a class of ‘98 alumni, former creative director at Leo Burnett and Venables Bell & Partners, and industry veteran of brands like Reebok, Google, and Audi.

[The Carriage House @CarriageHouseBC]

Your Carriage House art directors and copywriters are big Tom fans (because just one of his slideshow lectures will honestly change your life). So we asked Tom what advice he could give young creative problem solvers after his 20+ years in the industry.

[The Carriage House @CarriageHouseBC]

“I’ve always believed that creativity can be a powerful force for social change,” they said. “I was the lead creative for the campaign that took down the judge that sentenced Brock Turner. The mailers and social posts that I made on the East Coast helped take down a judge!”

[The Carriage House @CarriageHouseBC]

Most of us with The Carriage House will be entering our second year at @vcu_brandcenter - but we recruited some of our friends in the class of 2020 as well. Meet Shelby Bass (AD ‘20) - our classmate, friend, mentor, and now, one of the newest art directors at DDB Chicago!

[The Carriage House @CarriageHouseBC]

Shelby is active in social justice work, and has spent their summer working on their passion project: a platform for connecting LGBTQ youth with LGBTQ elders for mentorship, called The Tributary Project. They expect the prototype to go live in the next couple of months.

[The Carriage House @CarriageHouseBC]

When @VCU_Brandcenter asked us to take over their Insta last week, we found ourselves wishing we could all gather to celebrate our last weeks of summer break and snap a few pics for the gram. Alas, COVID is a wicked mistress. We ended up crafting this 🔥 video montage instead!