Carsten Schaefer

Founder of @trust_reviews, a testimonial & rating platform

[Brian Kato @katobkato]

@CarstenSchaefe5 @serpstat Yes! A lot of companies unfortunately focus on what makes them so awesome instead of what's in it for the user. Completely backwards way of thinking. #serpstat_chat

[Serpstat @serpstat]

👏👏👏Many thanks to @CarstenSchaefe5 from @crowdy_ai for chatting with us today, we've gained plenty of ideas for future growth and improvement! #serpstat_chat

[Serpstat @serpstat]

📚Learn more about @CarstenSchaefe5 here: https://t.co/KMOsMOuAwG
and here: https://t.co/qWOcKtNAm4 #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat @crowdy_ai It was a pleasure to talk to you all guys! Thank you for brainstorming and sharing your experience 👏🙏 @katobkato @AnastasiyaMykh1 @G2_dalscher @Pravkumar07 @simoncox @guerillagirl @essentialskill

[Carsten Schaefer @CarstenSchaefe5]

@RemcoTensen @serpstat Short and to the point 👌

[Carsten Schaefer @CarstenSchaefe5]

A6:
1. WORK ON YOUR COPY.
2. Test everything.
3. Make the most out of time people spend on your landing page.
#serpstat_chat

[Serpstat @serpstat]

Q6: Share your checklist of 3 tips to increase the conversion rate of landing pages. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A6: 3. Make the most out of time people spend on your landing page. They come to you with a problem - show them that you have a solution. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A6: 2. Test everything. Use split tests whenever you can because you cannot be certain that your version of the page is the best performing version there is. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A6: 1. WORK ON YOUR COPY. Poor copy is the #1 reason why landing pages don’t convert. Focus on the benefits that the customer gets, not what you do for them as a company - take a look at your landing page from their perspective. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A5: It depends on so many factors. Free product demo or a free trial, limited offers, appealing calls to action work really well in the world of SaaS. #serpstat_chat

[Jeannie Hill @essentialskill]

@ChalesBriggs @CarstenSchaefe5 @serpstat Businesses who can get consumers to leave a video review are really, really fortunate! Totally agree with @ChalesBriggs and @CarstenSchaefe5! #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A4: We also use the Yoast plugin for Wordpress to optimize all the page elements for the keyword we chose. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A4: First, we find the right keywords using Ahrefs. We then look for the competition that ranks for this keyword and pull a list of domains that link to those landing pages, to get a good idea of what we’re up against and how we can beat them. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A3: Social proof quickly & easily turns your existing customers into your salesforce. Moreover, it helps your landing page sound trustworthy. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A3: Use what you already have – social proof. Include your happy customers’ reviews and testimonials on your landing pages to get new visitors to convert. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

A2: First and foremost, the conversion rate. Second, page session length - it tells you how interested someone is in the offer. Finally, the number of emails collected. If someone doesn’t convert immediately, perhaps they’re interested in signing up for your list. #serpstat_chat

[Serpstat @serpstat]

Q2: Which metrics do you use to define if your landing page is effective? #serpstat_chat

[Praveenkumar yadav @ampraveeny]

@serpstat These much would be enough
✓A main headline and a supporting headline
✓A unique selling proposition
✓The benefits of your offering
✓Images or video showing context of use
✓Social proof
✓A reinforcement statement
✓A closing argument
✓A call to action
#serpstat_chat
#SEO

[Carsten Schaefer @CarstenSchaefe5]

@Pravkumar07 @serpstat Thank you for mentioning social proof! So many landing pages ignore this important factor and fail.

[Carsten Schaefer @CarstenSchaefe5]

@serpstat A2: First and foremost, the conversion rate. Second, page session length - it tells you how interested someone is in the offer. Finally, the number of emails collected. If someone doesn’t convert immediately, perhaps they’re interested in signing up for your list. #serpstat_chat

[Carsten Schaefer @CarstenSchaefe5]

A1: First, excellent design with lots of white space. Well-researched copy that focuses on the benefits that the customer gets from using your product or service. Second, a compelling call to action, with proper design and great microcopy. #serpstat_chat

[Serpstat @serpstat]

Q1: Which are the essential elements of a good landing page? #serpstat_chat