@CarstenSchaefe5@serpstat Yes! A lot of companies unfortunately focus on what makes them so awesome instead of what's in it for the user. Completely backwards way of thinking. #serpstat_chat
@serpstat A6: 3. Make the most out of time people spend on your landing page. They come to you with a problem - show them that you have a solution. #serpstat_chat
@serpstat A6: 2. Test everything. Use split tests whenever you can because you cannot be certain that your version of the page is the best performing version there is. #serpstat_chat
@serpstat A6: 1. WORK ON YOUR COPY. Poor copy is the #1 reason why landing pages don’t convert. Focus on the benefits that the customer gets, not what you do for them as a company - take a look at your landing page from their perspective. #serpstat_chat
@serpstat A5: It depends on so many factors. Free product demo or a free trial, limited offers, appealing calls to action work really well in the world of SaaS. #serpstat_chat
@serpstat A4: First, we find the right keywords using Ahrefs. We then look for the competition that ranks for this keyword and pull a list of domains that link to those landing pages, to get a good idea of what we’re up against and how we can beat them. #serpstat_chat
@serpstat A3: Social proof quickly & easily turns your existing customers into your salesforce. Moreover, it helps your landing page sound trustworthy. #serpstat_chat
@serpstat A3: Use what you already have – social proof. Include your happy customers’ reviews and testimonials on your landing pages to get new visitors to convert. #serpstat_chat
A2: First and foremost, the conversion rate. Second, page session length - it tells you how interested someone is in the offer. Finally, the number of emails collected. If someone doesn’t convert immediately, perhaps they’re interested in signing up for your list. #serpstat_chat
@serpstat These much would be enough
✓A main headline and a supporting headline
✓A unique selling proposition
✓The benefits of your offering
✓Images or video showing context of use
✓Social proof
✓A reinforcement statement
✓A closing argument
✓A call to action
#serpstat_chat#SEO
@serpstat A2: First and foremost, the conversion rate. Second, page session length - it tells you how interested someone is in the offer. Finally, the number of emails collected. If someone doesn’t convert immediately, perhaps they’re interested in signing up for your list. #serpstat_chat
A1: First, excellent design with lots of white space. Well-researched copy that focuses on the benefits that the customer gets from using your product or service. Second, a compelling call to action, with proper design and great microcopy. #serpstat_chat