Casper Rouchmann

Founder @ SparkForce | Channel agnostic B2B marketing agency. Demand Gen | Growth Advisor | Public Speaker | Podcast host |

[Casper Rouchmann @CasperRouchmann]

Here's a Monday morning treat 😘:

Join us in a little over an hour, where we try to tackle one of the big questions these days -

What do you focus your budget on?

We've got @SHedebrandt, Jillian Als & @brianandersen joining us for an epic showdown 🚀…https://t.co/YczaA3ljI6

[Casper Rouchmann @CasperRouchmann]

I remember listening to @Emilgkristensen & @halfdantimm's Marketing Brief many years ago

I think I started listening around episode 5 or so, and thought "Man, I'd love to work with people like this one day"

Well today is that day 😎

@Emilgkristensen ha…https://t.co/CkYs8iyWzi

[Casper Rouchmann @CasperRouchmann]

Producing content for a company page can often be a daunting task - where do even start? 🤔

Here's our simple approach that we utilize at SparkForce (really good when you're a small team):

Typically the best days to post are on Tuesday, Wednesday and Th…https://t.co/35AJQlqHug

[Casper Rouchmann @CasperRouchmann]

I am trying to plan some content for the foreseeable future (templates, guides, podcast episodes, webinars), and I want to ensure I talk about the things that matter right now. There's no time for fluff.

So a simple question:

𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂…https://t.co/IyVDos0Iv8

[Casper Rouchmann @CasperRouchmann]

On the 24'th of April we're launching our very first SparkForce hosted webinar 🤯🚀😍

There's something truly fascinating when you start doing marketing for your OWN company

I've never tried that before, and when we had to click the launch button I actu…https://t.co/h6LBCYhH3C

[Casper Rouchmann @CasperRouchmann]

My good friend @TextaIS from Texta approached me and said:

"Hey man... Can you simplify Demand generation?"

Of course. I'd love nothing more! 😍

So we teamed up to do a webinar on the in's and outs of demand generation:

1. The what
2. The why
3. aaaan…https://t.co/lhEqyYINcH

[Casper Rouchmann @CasperRouchmann]

We're live with Marketing Corner episode 45 💪 We talk about thought leadership - and yeah... I know what you're thinking:

WE ALREADY TALKED ABOUT THAT

Yeah. In episode 19... It's been a while. Get over it.

Water under the bridge.

All that jazz.

(PS:…https://t.co/sQ8LYhYEm9

[Casper Rouchmann @CasperRouchmann]

Yesterday I spoke at the Conversionboost Conference Copenhagen. When @OleGusability originally reached out I remember thinking to myself:

"I can't compete with these conversion rate optimization experts... They're like the bees-knees within their field"…https://t.co/fdE0zWzFrh

[Casper Rouchmann @CasperRouchmann]

Today I've had the opportunity to do something I've always wanted to do 😍

If you've guessed it from the picture, then I've:

Produced my first ever video-course! 🙌

The course is about one of my favourite topics:

-> Social selling on LinkedIn <-

I'v…https://t.co/c4jsvSKF81

[Casper Rouchmann @CasperRouchmann]

We're live with episode 43 of Marketing Corner 🙌

And this one is really interesting, because we brought in A GUEST

But not just any guest; we teamed up with Leah Tharin, also know as the Product Lead Growth (PLG) Queen of ProductTea

Product Lead Growt…https://t.co/sFHniwusYF

[Casper Rouchmann @CasperRouchmann]

One of the things I've learned on my journey of building the right teams is this:

Stay close to talent - at all times.

Once you find them; never let them out of your sight.

The idea behind @SparkForce have always been to unite some of the brightest B…https://t.co/w0AHrS7aiC

[Casper Rouchmann @CasperRouchmann]

One of the things I've learned on my journey of building the right teams is this:

Stay close to talent - at all times.

Once you find them; never let them out of your sight.

The idea behind SparkForce have always been to unite some of the brightest B2…https://t.co/LMxypXed6j

[Casper Rouchmann @CasperRouchmann]

One of the things I've learned on my journey of building the right teams is this:

Stay close to talent - at all times.

Once you find them; never let them out of your sight.

The idea behind SparkForce have always been to unite some of the brightest B2…https://t.co/9Aet0yf0qe

[Casper Rouchmann @CasperRouchmann]

Having worked with more than 50+ B2B's now, I've noticed a sad trend when it comes to sales teams:

Forecasting is based on the amount of reps, not their capacity

They believe a sales person can build pipeline WHILE closing pipeline.

In enterprise sa…https://t.co/4F8YUmxUUG

[Casper Rouchmann @CasperRouchmann]

Let's talk pricing 😘

Yeah, you know... The most visited page on your site (beyond the frontpage)

Also the one, where you probably don't show anything -

and act all cryptic (you know who you are... 😅)

Jennifer Montague and I cover this lovely topic i…https://t.co/NUp6X5twzg

[Casper Rouchmann @CasperRouchmann]

I've learned that mistakes and fuck-ups are a part of the journey 😊

Instead of running away from them, we should embrace them and learn from them.

I thought about it the other day, and stumbled upon a Henry Ford quote: "The only real mistake is the one…https://t.co/YGuUfP1GMY

[Casper Rouchmann @CasperRouchmann]

Someone once told me: "You don't exist until unless you have a website" 😆

So I guess that means - SparkForce now officially exists 😅

We've worked really hard on getting to this point, and huge props to everyone who has helped out:

Teo Vilceanu Johann…https://t.co/F2VKpGMrzM

[Casper Rouchmann @CasperRouchmann]

Today we reached another milestone:

We're now one more person at SparkForce 😍

I've known Johannes Kristoffersen for quite some years, and I've always thought that I'd love to do something together with him one day.

He's a great guy who likes to go th…https://t.co/uTdWydHfYh

[Casper Rouchmann @CasperRouchmann]

When you post on LinkedIn a few times a week (like me) you always look for tools to help you out 🤖

And I recently discovered this little gem of a tool:

AuthoredUp

You probably also know the boundaries of the post editor from LinkedIn's perspective - a…https://t.co/exmZKNsoJp

[Casper Rouchmann @CasperRouchmann]

One of the best pieces of advice I got early on in my SparkForce journey was this:

"Get an advisory board - people who can help you navigate the bigger questions in the beginning"

And it's been one of the best pieces of advice - 𝗲𝘃𝗲𝗿.

Wednesday Spa…https://t.co/O5dBkzUeBc