Simply Social focuses on the micro-influencer. Those with up to 100,000 or so followers. They often are considered industry experts by their followers and receive high rates of engagement. (4/6) #GaylordPR
Macro-influencers have between 100,000- one million followers. They are often considered to be professional creators with a focus on a particular subject. This focus is usually the reason they have gained their fame. (3/6) #GaylordPR
Things that limit our content strategy include how much time there is to work on the content, the budget for the content, and the level of expertise you have. (6/6) #GaylordPR