Category Creation

📖 Written by @akennada founding CMO @GainsightHQ, Category Creation (Wiley) is the first book on the topic written by operators for operators. Coming Oct 15.

[Category Creation @CategoryTheBook]

Introducing Category Creation, a modern playbook for this exciting business practice written by @GainsightHQ CMO @akennada. Coming October 15, but available for pre-order today wherever books are sold. https://t.co/F8XZ4cQEtu

[Category Creation @CategoryTheBook]

https://t.co/ocdCYMa5op

[Category Creation @CategoryTheBook]

Big thanks to @SueBarsamian, former CMO/CSO at HPE, for the endorsement of #CategoryCreation! Pre-order today at https://t.co/F8XZ4d8fS4

[Category Creation @CategoryTheBook]

Awesome praise on Category Creation from @GeoffreyAMoore, author of Crossing the Chasm and Zone to Win.

[Rowan Trollope @rowantrollope]

@akennada is one of the best marketing execs I’ve ever met. So excited to see his new book and can’t wait to read it

[Summit Partners @SummitPartners]

Anthony Kennada, CMO of Summit-backed @GainsightHQ, has launched a detailed playbook written for entrepreneurs, marketers and executives who are interested in creating and scaling category-defining brands. Learn more about the release of CATEGORY CREATION: https://t.co/026RqtROEx

[Michael Cardamone @MGCardamone]

.@akennada is an amazing marketing executive. Check out his new book on Category Creation, as he lays out the playbook they used to build @GainsightHQ into the leading Customer Success platform!

[Nick Mehta @nrmehta]

I believe every company should treat their customers like a community. Now, thanks to our own CMO @akennada, there’s an official playbook for companies to do just that. Very excited about this upcoming book and the impact it’ll have on the industry!

https://t.co/atscOFghjt

[Category Creation @CategoryTheBook]

Anthony Kennada, CMO of @GainsightHQ, Launches CATEGORY CREATION, the First Book on Creating New Market Categories Written by Operators for Operators https://t.co/NaHe00l8rH #CategoryCreation

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

The real moat in SaaS is brand

Almost every market leader has a really, really good competitor or 2 or even 3

That would honestly do the job just as well

[Fin @fin_ai]

How do you go to market when no markets exist?

Anthony Kennada (@akennada), CMO of @GainsightHQ, says that it starts with winning mindshare before marketshare. https://t.co/ojrMrT94Gx