Causeway Solutions

🎯 Helping the Modern Marketer do more with less.

[Causeway Solutions @CausewaySol]

Join us for our next Results Roundtable discussion — our last one before summer break.

-Thursday, June 18
-1:00 PM ET, Microsoft Teams
-Led by Tim Duer, Causeway Solutions

Register here: https://t.co/99zL3oSVw2

[Causeway Solutions @CausewaySol]

At #NESHCo in Burlington last week, one line from a Yale Medicine session stuck with us: "Someone's worst day is their everyday."
A reminder for #healthcaremarketing: behind every click, search, and data point is a person making a decision about their health.

[Causeway Solutions @CausewaySol]

We didn't want to just go faster. We needed to build something that wasn't possible before.
Nine posts documenting what that actually looks like inside a 27-person data analytics firm. We'll include updates along the way. Post 1 is up.

Read it here: https://t.co/ezKydz1fRz

[Causeway Solutions @CausewaySol]

HMPS delivered this year!
Full rooms, meaningful conversations, one clear message: AI is reshaping marketing operations AND how patients find care.

The ones using data and AI as a strategic tool are already ahead.
#HMPS2026 #HealthcareMarketing #AI

[Causeway Solutions @CausewaySol]

Heading to Salt Lake City next week for #HMPS2026

Tim, Patrick, and Catharine will be on the ground. If you are attending, send us a note. Would love to connect.

Safe travels to everyone heading out!

[Causeway Solutions @CausewaySol]

What is actually stopping your patients from listening?

For one health system it was a belief problem that turned into a behavioral problem. We identified the barrier before spending a single dollar on reach.

Growth in Primary Care followed.

Full post: https://t.co/uUVQHWSsNd

[Causeway Solutions @CausewaySol]

More from #MASHSMD26!

Causeway won the 2026 Excellence Gold Award for Innovative Strategies and Campaigns for the Confused Campaign with UPMC.

Patients had stopped listening because they thought UPMC was out of network.

We reframed it. 17.8% growth in Primary Care followed.

[Causeway Solutions @CausewaySol]

Baltimore delivered. 🙌
Most teams aren't short on data. They're short on clarity.
Tim and Marcos brought that message to MASHSMD yesterday and the room felt it. #MASHSMD #DataStorytelling

[Causeway Solutions @CausewaySol]

52% of patients choose their provider based on bedside manner. Most hospital ads lead with awards and technology.

That is not a messaging problem. That is a targeting problem.

Causeway's Drivers of Care model fixes it.

Full breakdown https://t.co/NZ6tSF3Bst

[Causeway Solutions @CausewaySol]

Endocrinology isn't just diabetes and thyroid anymore. GLP-1, hormones, and weight management are all in the funnel.

Most campaigns treat it as one audience. It's not.

New post on what the data says about segmentation, messaging, and channel mix: https://t.co/FO0szEytWZ

[Causeway Solutions @CausewaySol]

Public trust in healthcare is down. Cost per acquisition is up. Those two things are connected.

Read our latest post on it ➡️ https://t.co/MXPxGZx1IH

#HealthcareMarketing #PublicAffairs #HealthcareStrategy #PatientAcquisition

[Causeway Solutions @CausewaySol]

Private equity doesn't show up like a competing health system. It shows up in cardiology. In orthopedics. In outpatient care.

Hosting a conversation about it Thursday.
📅 April 9 | 1PM ET

Register here: https://t.co/evDmT3bv0e

[Causeway Solutions @CausewaySol]

Results Roundtable registration: https://t.co/lQIOOAgdwW

[Causeway Solutions @CausewaySol]

PE isn't disrupting healthcare broadly. It's targeting specific service lines, in specific markets, quietly. Cardiology is one of them.

We dug into 3 Ohio markets. Here's what the data shows — and four things health system leaders should do now: https://t.co/7mBQwn4XbX

[Causeway Solutions @CausewaySol]

160M Americans believe having a PCP is essential. Most campaigns treat them like they all want the same thing. They don't.

Our latest piece breaks down who the PCP Loyalist is and how to reach them.

➡️ https://t.co/Vgjcfad1mJ

#HealthcareMarketing #AudienceIntelligence

[Causeway Solutions @CausewaySol]

Traditional persuasion is saturated. The reinforcement gap is real. And 22.2 million people are sitting outside conventional targeting models.

Part 3 of #TheNewPersuasion is live. When a policy hits the household budget, loyalty gets complicated.

➡️https://t.co/4OX6fKDlTL

[Causeway Solutions @CausewaySol]

What if the people you need to reach are already on your side?

22.2M voters. Aligned. Registered. Never Activated.

This is a data problem, not a persuasion problem.

Part Two by Alexis is live ↓ and Part Three is coming next week.
https://t.co/VvPJ9mjU5E

#TheNewPersuasion

[Causeway Solutions @CausewaySol]

Most advocacy programs optimize around persuasion. But persuasion is the most saturated part of the strategy.

There is a larger opportunity most programs never see.

Introducing #TheNewPersuasion. Part One is live. Next week: the reinforcement gap.

🔗 https://t.co/JpMthvx5rr

[Causeway Solutions @CausewaySol]

For anyone interested in where AI, search shifts, and marketing operating models are heading, this is worth a read:
https://t.co/STGQO7GdGQ

[Causeway Solutions @CausewaySol]

When content and media execution become automated, the real edge comes from deciding where to invest and when to move.

AI scales output. It doesn’t automate judgment.

Execution is scaling. Strategy differentiates through better anticipation of consumer behavior.

#AIStrategy