Centralis

We make websites, apps, and products easier. UX research, usability testing, and design. Let's talk!

[Centralis @Centralis_UX]

Four features of the #Tesla Y that undid thirty years of neural programming in just eight months. #UX #usability

https://t.co/s4XQiSR7DZ

[Centralis @Centralis_UX]

As a company specializing in #UX research, we help clients improve their user experiences, but what happens when the users are *us* and the client is also *us*? Well, you get some meta geek-out moments:

https://t.co/ezFlFcE3Cf

[Centralis @Centralis_UX]

At Centralis, we believe in research-backed #personas that reflect salient differences in user behaviors or attitudes. Read on to learn about our methods, and how we applied our principles for persona creation to grocery shoppers. https://t.co/UdDexBIvay #ux #uxresearch #uxdesign

[Centralis @Centralis_UX]

#UX rant... If you were making a payment on your credit card and saw this screen, how would you expect this to work? We've thought of at least 3 different possibilities. Since users have varied goals when paying bills, it's critical for #uxdesign to be explicit with the #math.

[Centralis @Centralis_UX]

🚨 New Centralis Blog Alert! 🚨

This time, we're talking about the power of quotes 💬 and video clips 📹 in user research reports. And sneakily, we've got both a video clip and a quote in our blog post... we're walking the walk, folks.

Read more here: https://t.co/xrNKp7MEFT

[Centralis @Centralis_UX]

New Centralis blog post alert 🚨

Prototypes can answer research questions before products are fully formed. But how can we create a test environment with the least amount of effort, and just the right amount of realism? Read our thoughts here: https://t.co/jn55hwtrRi

[Centralis @Centralis_UX]

We're feeling especially thankful this week for our amazing clients and colleagues, and the exciting work we do to make things better for real people who use digital products. Happy Thanksgiving to all who celebrate - we'll be back in the office next Monday! #uxresearch #thankful

[Centralis @Centralis_UX]

Check out our new blog post, on the power of cognitive walkthroughs! https://t.co/F2LIyMhZRA
While we still think of usability testing as the "gold standard", having a variety of research methods in our toolkit helps us meet the needs of a wide range of clients.
#ux #uxresearch

[Centralis @Centralis_UX]

4. Use Quant, but Balance with Qual: Collecting relevant quantitative data to inform design decisions is great. However, research should also be about understanding the 'why' behind user behavior. By leveraging qualitative research, a fuller picture comes into focus.

[Centralis @Centralis_UX]

Centralis’ UX Specialists are currently diving into Erika Hall's “Just Enough Research.” The first chapter centers on the failure of Segway, once hyped as a revolutionary personal transportation device. Read on for our take on the lessons learned... #ux #uxresearch

[Centralis @Centralis_UX]

3. Learning is a Continuous Journey: Research is more of a “rinse and repeat” process than a “once and done” activity. Revisiting research questions on a regular basis helps bring out more nuanced insights and can redirect company strategy when changes happen in the marketplace.

[Centralis @Centralis_UX]

Are the perceived time and costs of usability testing holding you back from delivering a seamless user experience?
Check out our latest blog post for practical strategies to can supercharge your testing process.
https://t.co/zNDGdEDnEC
#UserTesting #UX #Usabilty #UXResearch

[Centralis @Centralis_UX]

Exciting times as we delved into #AI-driven chat for the religious sector! The prototype, enhanced with #ChatGPT, showed promise, but verbose responses, fake human empathy, and inaccuracies stand in the way... #UXR #UXResearch #UsabilityTesting

https://t.co/6kv7QScl6v

[Centralis @Centralis_UX]

And don't forget to be testing with users, ye scurvy dogs! Aye, it be all about makin' sure yer users have a smooth sailin' experience from the moment they set foot on yer site, so don't leave out the #uxresearch, or ye'll be walkin' the plank!

[Centralis @Centralis_UX]

Happy Talk Like a Pirate Day! #ChatGPT is feeling pirate-y today:

Arrr, me hearties, gather 'round as I be tellin' ye a tale of #UX, that be User Experience, in the language of the high seas...

[Centralis @Centralis_UX]

Arrr, navigation be crucial! Yer users shouldn't be lost like a castaway on a deserted island. Use clear, well-labeled buttons and menus so they can find what they be lookin' for without needin' a spyglass...