Mike Cessario

Founder & CEO at @LiquidDeath

[Mike Cessario @Cessario]

@elonmusk @micsolana Hi @elonmusk Dead Billionaire had nothing to do with politics or hating billionaires. It was a joke around a famous golfer billionaire who was dead and then from the dead tried to sue us for using the silly name Armless Palmer. Any other ideas for a fun name for a tea/lemonade?

[Mike Cessario @Cessario]

@busines_sideas @elonmusk Not interested, thank you.

[Mike Cessario @Cessario]

@guhlo @JasonStarr @drinkpoppi It's worth it for a small brand if they can make one of the most memorable spots in the game. The bar for entertaining is so high in Super Bowl. Celebs etc. If you spend $6M and no one remembers your spot because there were so many better ones, then the small brand loses

[Mike Cessario @Cessario]

@MrBeast Yo! Love to chat. DM me your contact info (I rarely use personal Twitter and have no followers so I’ll see it right away) 🤘

[Mike Cessario @Cessario]

@sir @sampullara @jwmares @LiquidDeath @FlowHydration Best of luck to you. End of the day, talk is cheap. Someone either builds a billion dollar beverage brand or they don’t. Maybe we will become just like a failed hat co from 20 years ago. Maybe your digital water biz will become like 100’s of failed tech co’s from 20 years ago.

[Mike Cessario @Cessario]

@sir @sampullara @jwmares @LiquidDeath @FlowHydration You don’t seem to have a strong understanding of brand or how to value brand. But few do. The most valuable companies are brand driven: Red Bull, Monster, Nike. We are #3 bev brand globally on social & 350+ have gotten LD tattoos for life. That’s brand. Flow is not a brand.

[Mike Cessario @Cessario]

@philwinkle @PE_Feeds @LiquidDeath For sure. Just asking new questions to help you better understand the bigger picture. How a brand “orients in your mind” is the entire essence of brand equity.

[Mike Cessario @Cessario]

@philwinkle @PE_Feeds @LiquidDeath Do epic Nike ads make people run out to go buy shoes? And if Nike ran a Superbowl commercial featuring Tiger Woods, is the ad a massive waste on the 200M americans who aren’t golfers?

[Mike Cessario @Cessario]

@EliotShorrParks Coming off the game that will be forever known as the “Double Doink”

[Mike Cessario @Cessario]

@EliotShorrParks YUGE catch.

[Mike Cessario @Cessario]

@EliotShorrParks The Foles 400

[Mike Cessario @Cessario]

@EliotShorrParks When you lose a star talent, like Reich, you have to replace with a star talent. Either star rookie, or paying for star veteran. Groh is neither. They went all in on Doug. And it costed them.

[Mike Cessario @Cessario]

@EliotShorrParks Safe to say Jones is a bust?

[Mike Cessario @Cessario]

@MarksReeseWIP @Ike58Reese 🔮#nailedit

[Mike Cessario @Cessario]

@ZellnerLaw @lifeafterten @michellemalkin @Newsweek @guardian Accident or genius marketing stunt to get hundreds of thousands of impressions for the cost of a postage stamp?

[Mike Cessario @Cessario]

@EliotShorrParks 100% agree. Only reason 17 points looks good is because defense was able to shut out Cam Newton for 3 quarters.

[Mike Cessario @Cessario]

@EliotShorrParks @rkrause275 @SportsRadioWIP Dougs hands the ball off to Jordan Mailata on the goal line.

[Mike Cessario @Cessario]

@EliotShorrParks Our punter is the MVP right now.

[Mike Cessario @Cessario]

@EliotShorrParks Being a critic is the easiest job in the NFL.

[Steve Babcock @stevehappens]

Being offended is a choice. Nobody can make you be offended. You decide to react that way. #WednesdayWisdom