Our field work in the park sparked fresh brain waves as we gear up for the AIM final defense. Excited to present an action-learning project that could illuminate how entertainment can energize mall visits.
Our 2026 kickoff was powered by energy and enthusiasm. Beyond the usual long-table discussions, we woke up early for a bowling session having fun, competing, and celebrating together.
Todayโs surprise is a BLUE HEART PIN presented by our SM Supermalls President as he closes his speech, marking the beginning of a new era of evolving with our customers.
One team. One blue heart.
One goal: to be the most loved mall.
ALL FOR YOU ๐
#SMisAllForYou#SMSupermalls
trusting the compass is how I stay true.
Each day, I recommit to curiosity, to hands-on learning, and to navigating by values that I can defend in the loudest moments and the quietest ones.
To lead means to learn. Itโs not a destination, but a journey. Happy Saturday!
Bilyonaryo News Channel
PAY IT FORWARD
Iโm grateful for the trust placed in me, and for the chance to translate our advocacy into something that can inspire, inform, and uplift. Thank you for believing and for supporting our work, SM.
#SMCares#EmpoweringCommunities
Cutting through the noise at Marketing Impact Philippines with Sherly Chan and Lainey Magboo-Del Rosario becuase continuous learning fuels impactful marketing.
#AweSM#EmpoweringCommunities
When we collaborate, we create solutions that turn youth dreams into reality and leave a lasting impact that our future deserves.
Watching movies has never been this purposeful! ๐
Read more: https://t.co/qC0skVGVVN
#NationBuilding#EmpoweringCommunities#HOPEinaMovieatSM
All for one, one for all! Teams are joining hands together for nation building. Letโs watch a movie and help build classrooms.
Thank you SM Supermalls SM Cinema HOPE: Business For Good and DepEd ๐
Read more: https://t.co/qC0skVGVVN
#EmpoweringCommunities#HOPEinaMovieatSM
From 2025 onward, our impact grows with you by our side. Thank you for helping us turn aspirations into reality. For every movie you watch at SM Cinema, you help build public school classrooms for Filipino students.
Thank you SM Supermalls ๐
#EmpoweringCommunities
Fresh goals, new habits and endless potential.
Letโs embrace our unique tastes, values, and ways of doing things. Instead of imitating others or following the crowd, letโs discover and express what best resonates our personality.
2026 should be exciting! ๐
Watch A Movie, Build Classrooms โญ๏ธ
In partnership with HOPE and DepEd, SM Cares brings HOPE IN A MOVIE. Every movie that you watch at SM Cinema helps the building of public school classrooms. This is how entertainment meets purpose.
Read more: https://t.co/qC0skVHtLl
#SMCares
The marketing team behind all the programs of SM Cares, Sports & Leisure and Family Entertainment of SM Supermalls! ๐
๐Pajama YEP Party, SM Aura Samsung Hall
๐ December 12, 2025
Merry Christmas from me and my Bestie of Joy! When you buy a Bestie, you donate another to a child this season. Limited stocks left so visit the Toy Kingdom booth at the Christmas centerpiece of your favorite SM mall. ๐
#SMCares#SMBestiesofJoy2025#EmpoweringCommunities
NEW PROJECT UNLOCKED ๐ฅน๐
Weโre excited for this! All for you! ๐ต๐ญ
HOPE In A Movie at SM launch
https://t.co/nF8D4ic0O9
Read more ๐ https://t.co/oeJHTGmdgh
#SMCares#HopeInAMovieAtSM#EmpoweringCommunities
From Reel Stories to Real Purpose. ๐
In partnership with HOPE and the DepEd, every SM Cinema ticket you buy supports the building of public school classrooms.
Make your next movie count. Turn entertainment into empowerment.
#HOPEinaMOVIEatSM#EmpoweringCommunities