Creators and Brands are the value drivers of any social network!
Platforms like YouTube, Instagram, Facebook, and TikTok are often perceived as giants that inherently generate value.
But a closer look reveals that it is actually the creators and brands utilizing these platforms who drive the actual value and revenue.
These platforms have built their empires on the back of user-generated content, yet they continue to exploit the very creators and brands who bring them success.
Web3 networks equip Creators with new ways to monetize their audiences and achieve further growth without the restraints that web2 networks impose on them.
TBPN doesn’t stream on youtube alone. they also stream their broadcasts through their personal website.
this allows them to explore different ways to monetize, including selling ads directly in their viewing experience.
before, this kind of approach was only feasible for big media companies with large budgets due to the heavy costs involved.
but now, due to decentralized media, you don’t even need a large budget to spin up your own channel.
right now, the biggest opportunity for media brands and creators is to build their personal video pages where they can stream to their audience and find creative ways to monetize.
It is ultimately more rewarding than sharing revenue with youtube, twitch, and the likes.
if you’re a media brand or large creator, you should definitely be looking into building your own personal video channel.
that’s how you win. by owning your content & distribution.
not by splitting revenue with youtube or twitch.
start here: https://t.co/t1Yr63tyDQ
being early to frontier tech does feel like being wrong at times, but developments like this are a timely reminder that we are building the right things at @chainfren
owned media isn’t just a trendy narrative.
the most successful creators & media brands of this generation will be those who own their content and distribution.
this is just the start.
@a16zcrypto@justinblau@blauyourmind As we progress through the digital age, only the creators who own their distribution will achieve unparalleled prosperity.
@Chainfren is building the tools that enable creators and brands to connect directly with their audiences and become truly independent
The creator economy in its current state is full of extractive middlemen who gatekeep the relationship between creators and their true fans.
With crypto, we finally have the tools to build new systems that enable creators to own their distribution and thrive independently.
Creators build massive audiences on social platforms, but have no idea who their fans are.
@justinblau and @blauyourmind on fixing that, and what crypto rails can enable for creator–fan relationships.
0:47 The biggest misconceptions about creator monetization
2:31 Why creator–fan relationships could move onchain
4:41 Stablecoins and global internet products
6:55 Justin & Michael’s path into crypto
10:09 Alternative creator monetization models
17:57 AI and content abundance
18:57 Why human curation still matters
19:36 Copyright and IP in an AI world
28:23 Inspirations: John Mayer, Zedd, Brian Chesky, David Blaine
35:06 Why NFTs still matter
Creators build massive audiences on social platforms, but have no idea who their fans are.
@justinblau and @blauyourmind on fixing that, and what crypto rails can enable for creator–fan relationships.
0:47 The biggest misconceptions about creator monetization
2:31 Why creator–fan relationships could move onchain
4:41 Stablecoins and global internet products
6:55 Justin & Michael’s path into crypto
10:09 Alternative creator monetization models
17:57 AI and content abundance
18:57 Why human curation still matters
19:36 Copyright and IP in an AI world
28:23 Inspirations: John Mayer, Zedd, Brian Chesky, David Blaine
35:06 Why NFTs still matter
In the next decade, thousands of creators will make life-changing money.
But only those who own their audience and control their income streams will make history.
Web3 makes that possible. The game has changed.
every creator in the world deserves to:
- own their content
- earn money from their creativity
- learn and grow and build an audience
get onboard or get out of the way.
1/ Today, we're proud to announce that Stripe is acquiring Privy.
We couldn’t be more excited.
Privy will continue as an independent product – but now we’ll move faster, ship more, and serve you even better, so you can stay focused on your users.
2 years ago I introduced @mbdtheworld at @a16zcrypto CSX
The vision hasn't changed:
1. centralized AI incentives are misaligned
2. builders and users should be in control
3. we're enabling this by democratizing access to recommendation algorithms
Full presentation 👇
Creators, you're running out of time.
Traditional platforms only lend you an audience.
Your followers live in someone else’s database, your income flows through someone else’s rules, and at any moment, a policy tweak or algorithm change can mute your voice overnight.
Web3 flips that script.
It gives you the keys to own your audience, your content, and your storefront—all on open, permissionless rails.
The next era of the internet belongs to creators who choose sovereignty over dependency.
Web3 is your on-ramp to that future.