Chandra (Blouin) Vitomir

Hello, I'm Chandra, your Fractional CBO (Chief Brand Officer). I help established manufacturing and industrial companies leverage branding to grow your business

[Chandra (Blouin) Vitomir @ChandraThinks]

PSA: Your B2B brand needs love too 💝

Skip the corporate speak.
Ditch the industry clichés.
Be authentically YOU.

And yes, usually love is best served with wine 🍷

#BrandLove #Manufacturing

[Chandra (Blouin) Vitomir @ChandraThinks]

Unpopular opinion: Kindness is your competitive advantage in manufacturing.

'But we need to be tough!'
'But it's a hard industry!'
'But our competitors...'

Stop. Watch what happens when you lead with kindness.

ROI incoming... 📈

#Manufacturing #Leadership

[Chandra (Blouin) Vitomir @ChandraThinks]

Hot take: B2B brands don't have to be boring.

Your technical expertise? That's your superpower.
Your industry jargon? That's your kryptonite.

Let's show what you REALLY do. Beyond the specs. Beyond the features.

Time to make and impact. 🦾

#Manufacturing #BrandStrategy

[Chandra (Blouin) Vitomir @ChandraThinks]

Just update the logo' they said.

'Keep it simple' they said.

27 years in branding and I still cringe every time. 😅

Your brand is your company's heartbeat, not its hat. Treat it that way. 🎯

Read the story behind Bombardier's rebrand last year. https://t.co/yQ62WrkanR

[Chandra (Blouin) Vitomir @ChandraThinks]

No brand strategy talk today. Some things matter more. 💜

As a mom who's been through the ED journey with my teen, I know how lonely it can feel.
Need someone who gets it? My DMs are open.

Sometimes we just need to be there for each other.

#EDAW2025 #EatingDisorderAwareness

[Chandra (Blouin) Vitomir @ChandraThinks]

Hot take: Your manufacturing company needs a Chief Brand Officer.

But not full-time. That's old school thinking 😉

Watch how a Fractional CBO transforms companies for a fraction of the cost. Game changer? You bet. 📈

#Manufacturing #BrandStrategy

[Chandra (Blouin) Vitomir @ChandraThinks]

Stop thinking and start doing 💭

Perfection is the enemy of progress in business. You can't steer a parked car! 🚗

What brand initiative have you been postponing? Time to take that first step (wine included! 🍷)

#BrandStrategy #BusinessGrowth #TakeAction

[Chandra (Blouin) Vitomir @ChandraThinks]

Exciting news! 🎉 Today I'm launching something special for manufacturing companies considering a rebrand – the Team Rebranding Survey tool. The best part? It's completely free, no email required.

Get it here: https://t.co/riTyE96uRw
Tag someone who might find this useful! 🏭

[Chandra (Blouin) Vitomir @ChandraThinks]

Want to be a rebel in business? Be kind. 🌟
In 27 years of branding, I've seen firsthand how kindness attracts business from the inside out. It's not just nice – it's smart strategy.

What's one small act of kindness you can bring to your business today? 💫

#KindnessInBusiness

[Chandra (Blouin) Vitomir @ChandraThinks]

@neilpatel Great visual to demonstrate the added value of humans working together with AI!!

[Chandra (Blouin) Vitomir @ChandraThinks]

'There's no straight line to success – be willing to do it differently.'

This is one of my core beliefs, and it's especially true in manufacturing branding. The old B2B playbook of specs, features, and industry jargon? It's time for a change.
#ManufacturingBranding #B2BBranding

[Chandra (Blouin) Vitomir @ChandraThinks]

Considering a Fractional CBO? A strategic brand leader available precisely when you need it. No full-time executive salary. No long-term commitment. Just experienced brand guidance to drive your growth goals. 📈 What's your biggest brand challenge right now?

#FractionalCBO

[Chandra (Blouin) Vitomir @ChandraThinks]

Excited to share some news! After 27 years of helping companies transform their brands, I'm launching Inkubate – a strategic branding consultancy dedicated to manufacturing and industrial companies.

#BrandStrategy #Manufacturing #B2BBranding #FractionalExecutive

[Chandra (Blouin) Vitomir @ChandraThinks]

Great insights on headlines that work!

[Neil Patel @neilpatel]

Here's how effective different headline types are.

We analyzed over 75,000 articles, 850,000 social posts, and 13,000 emails.

Here's how each headline type performed.

[Chandra (Blouin) Vitomir @ChandraThinks]

@ElonMNews A

[Chandra (Blouin) Vitomir @ChandraThinks]

@Stephanie4BC @p_greaves Congratulations Stephanie! Happy to have you representing our #southsurrey community. 🎉

[Chandra (Blouin) Vitomir @ChandraThinks]

If you think your logo is your brand, this is a must read. 5 Things That Brand Can Do For Your Company. https://t.co/hx2DfbnHuw

[Chandra (Blouin) Vitomir @ChandraThinks]

@DriveBC accident westbound, just west of 232nd street on #hwy1 ...one lane open, fire and ambulance on scene.

[Chandra (Blouin) Vitomir @ChandraThinks]

@WestJet thanks!! Will do.

[Chandra (Blouin) Vitomir @ChandraThinks]

@WestJet Just curious what happens if you have a flight booked on one of the grounded planes and we haven't heard from you?

[Chandra (Blouin) Vitomir @ChandraThinks]

@joshtastic We're pretty open minded here, so yes!! Why not drink beer in a coffee mug? How was the beer? (And sorry for not seeing your tweet till now 🙄)