Channing & Company

Entrepreneurial Brand Design Studio: Harnessing the infinite power of design and collaboration.📍 NYC & Nashville

[Channing & Company @ChanningandCo]

Entrepreneurial Brand Design — We partner with ambitious CEOs, CMOs, and entrepreneurs to transform ambitious ideas into industry-defining brands.

Here are a few:

Coffee Uplifts People - Brand Design & Business Innovation

Kartan Superfoods - Branding

WellRead

BLK Men in Tech

[Channing & Company @ChanningandCo]

How effective is your Marketing Strategy?

Take the Free Brand Marketing Assessment and benchmark the impact of your current marketing and discover the opportunities you're missing!

Level up your marketing! 👇🏾 (Takes 4 minutes)
https://t.co/jyidvTTLoi

[Channing & Company @ChanningandCo]

Exceptions to this rule include products with overhead costs of <50%.

💡 Margins are key for business growth.

Products and services with low expenses can generate a profit at lower ratios.

#BetterBrandsbyDesign

[Channing & Company @ChanningandCo]

Want to know if your marketing is actually working?

Here’s a quick formula to calculate your #MarketingROI and prove your impact!

ROI = [((number of leads x lead-to-customer rate x avg. sales price) - ad spend) ÷ ad spend] x 100.

#marketing #design #branddesign

[Channing & Company @ChanningandCo]

What is a good marketing ROI?

🏆Good results for ROI marketing start at a 5:1 ratio, and the very best marketing might net you up to 10:1.

📌ROIs below 2:1 haven’t netted you enough to continue. The cost of producing goods and delivering them require a higher ratio.

[Channing & Company @ChanningandCo]

Entrepreneurial Brand Design — We partner with ambitious creatives, CEOs, CMOs, and entrepreneurs to transform ambitious ideas into industry-defining brands.

♾️ is a powerful symbol of our belief in the infinite possibilities of design and collaboration— Channing & Company

[Channing & Company @ChanningandCo]

@jdomito_ @jkane Very expressive! Well done 👏🏾

[Channing & Company @ChanningandCo]

@mikesmith187 @summcclure Beautifully done—Great design wins again. 👏🏾 @summcclure!

Cheers from your friends @ChanningandCo, we look forward to working with you! 🥂

[Channing & Company @ChanningandCo]

Entrepreneurial Brand Design

We partner with ambitious creatives, CEOs, CMOs, and entrepreneurs to transform ambitious ideas into industry-defining brands.

♾️ is a powerful symbol of our belief in the infinite possibilities of design and collaboration— Channing & Company

[Channing & Company @ChanningandCo]

This #NationalRedWineDay, we celebrate our brand partnership work with @CoffeeUplifts and @ibestwines —a perfect blend of storytelling and culture in every sip.

#CraftingCulture #BrandDesign #Partnership #Branding #Design

[Channing Bailey - Brand Design & Marketing @ChanningBailey]

A common question: ‘What’s the difference between brand identity and logo design?’

Brand identity includes a range of elements, including cultural and strategic components.

The logo is just one piece—a core visual representation of the brand.

We design brands @ChanningandCo

[Channing Bailey - Brand Design & Marketing @ChanningBailey]

Reflecting on the unforgettable CUP x Daily Paper collab at the @dailypaper NYC flagship.

All summer long, we brought the vibes with Paper CUP Fridays—rooftop parties featuring NYC's hottest DJs and exclusive signature drinks!

#branddesign

[Channing Bailey - Brand Design & Marketing @ChanningBailey]

As a company gears up for an #IPO, its #BrandDesign becomes its most powerful storyteller.

A well-crafted brand can elevate market perception and attract investors— setting the stage for success.

Ensure your brand design speaks to your story and future potential @ChanningandCo

[Channing Bailey - Brand Design & Marketing @ChanningBailey]

Your brand is more than a logo; it’s a movement with the power to bring people together.

It’s where community finds a sense of belonging. Design with love, inclusivity, and a shared purpose, and you’ll create a space where everyone feels welcome.

#BrandDesign #Community

[MadameNoire @MadameNoire]

Angela Yee, the 'Breakfast Club' Host jumped into the coffee business. Aiming to fight discrimination in the supply chain her brand Coffee Uplifts People (CUP) helps people of color. Are you going to try it? https://t.co/xuYWewMxFT #MadameNoire

[Channing Bailey - Brand Design & Marketing @ChanningBailey]

Three years ago, we were building the heart of CUP—transforming a vision into reality.

Every detail uplifts and empowers, using POC-owned brands to bring our DIRE mission to life, infusing diversity, inclusion, representation, and equity into the coffee industry.

#BrandDesign

[Channing Bailey - Brand Design & Marketing @ChanningBailey]

A few projects I’m proud of:

Coffee Uplifts People - Naming, brand strategy, identity, web, packaging design

Kartan - strategy, identity, web

WellRead - strategy, identity, web

BLK Men in Tech - strategy & Identity

[Channing & Company @ChanningandCo]

@worldbrandesign @ChanningBailey We help ambitious creatives build #BetterBrandsbyDesign!

We’re honored to have our work with @CoffeeUplifts recognized. Thank you, @WorldBrandSociety, for the incredible feature!

Cheers from your friends @ChanningandCo 🥂

[Channing & Company @ChanningandCo]

Thank you, @WorldBrandSociety, for the incredible feature!

We help ambitious creatives build #BetterBrandsbyDesign! We’re honored to have our work with @CoffeeUplifts recognized.

Cheers from your friends @ChanningandCo 🥂

[World Brand Design Society @worldbrandesign]

Channing & Company @channingbailey - Brewing Change: Channing Bailey’s Bold Branding for Coffee Uplifts People https://t.co/H0lfKv8PFV
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#branding #brandidentity #branddesign #visualidentity #graphicdesign #packagingdesign #worldbranddesign #worldbranddesignsociety