Ortega Alikwe 🌍

Artist, Aviator and Community Builder. - Bis Dev @Afiatvofficial @BusinessfrontAF - Admin @Enugujazzsoc @EnuguAviatorsClub - Building...

[Ortega Alikwe 🌍 @Chapppal]

“A helicopter doesn’t fly; it beats the air into submission.”
Likewise, in volatile markets, brands don’t just grow, they negotiate and adapt perception with precision.

🧵it’s a thread folks.

[NewsAero Africa - EN @NewsaeroEn]

#GOOD_TO_KNOW | @NewsaeroEn Weekly – ISSUE 137 | WEEK 39 – September 2025

Dear readers,

The 137th edition of your weekly review dedicated to African aviation news is now available! 🌍

✈ TOP STORIES THIS WEEK:
⤵️

[NewsAero Africa - EN @NewsaeroEn]

✈️ Nigeria aviation generates USD 2.5 billion GDP and 216,700 jobs

Nigeria’s aviation sector contributes USD 2.5 billion to GDP (0.7%) and supports over 216,000 jobs, according to International Air Transport Association (IATA)’s latest report. ⤵️

[ITAérea @ITAerea_Aero]

🌟 New Master 🌟 Master of Business Administration in Aviation Management (MBAAM) E-learning modality

More info - https://t.co/ACTVkllE1Q

[ITAérea @ITAerea_Aero]

🌟 ITAérea recognized with @icao TRAINAIR PLUS status 🌟

More info - https://t.co/BX1YZX42aT

[Ortega Alikwe 🌍 @Chapppal]

Take a dip https://t.co/aBEsLYZ4XG

[Ortega Alikwe 🌍 @Chapppal]

The Secret Psychology Of Accomplishing Anything https://t.co/tV4rXiSHqu via @YouTube @DrBenjaminHardy thats a summary, thank you.

[Ortega Alikwe 🌍 @Chapppal]

All storytelling is reframing, being told what you already know but in a different light, and maybe have failed to act upon.

[Ortega Alikwe 🌍 @Chapppal]

In life, you either get good (to great) at building or selling.

Interestingly story telling is a combination of building and selling. (as it should be)

[Ortega Alikwe 🌍 @Chapppal]

Train G2
Fly EC
🚁

[Ortega Alikwe 🌍 @Chapppal]

4.Adaptability Speed: How quickly can you pivot perception during crisis or change?
5.Strategic Storytelling: Are you telling the right story at the right time?

Thanks ☺️

[Ortega Alikwe 🌍 @Chapppal]

1.Brand Resonance: Is the message still connecting?
2.Consumer Sentiment Feedback Loops: Are you listening and adjusting fast enough?
3.Product-Perception Sync: Does what people think match what you offer?

[Ortega Alikwe 🌍 @Chapppal]

Therefore, RPM is Rate of Perception Management.

And the Core Components of Market RPM are

[Ortega Alikwe 🌍 @Chapppal]

“A helicopter doesn’t fly; it beats the air into submission.”
Likewise, in volatile markets, brands don’t just grow, they negotiate and adapt perception with precision.

🧵it’s a thread folks.

[Ortega Alikwe 🌍 @Chapppal]

-A company that loses perception control (i.e., brand trust, positioning) crashes.
- A company that overrevs with hype but lacks substance overheats and fails.
-The one that finds the right RPM of perception and product reality, hovers, moves, and climbs.

[Ortega Alikwe 🌍 @Chapppal]

Just like the rotor RPM controls lift and balance, managing how your market perceives your brand, product, and relevance at speed (especially in volatility) is key to “keeping airborne.”

[Ortega Alikwe 🌍 @Chapppal]

Similarly, volatile markets are unpredictable, filled with moving variables—consumer behavior, regulation, innovation, economic signals—but still, businesses operate and even thrive with precise inputs and responsive systems.

[Ortega Alikwe 🌍 @Chapppal]

Helicopters are often said to be “inherently unstable” machines; complex, delicate, and seemingly impossible in principle, yet they fly with precise coordination of many moving parts: main rotor, tail rotor, swashplate, cyclic, collective, governor, and more.

[Ortega Alikwe 🌍 @Chapppal]

“Human faces + creative storytelling + AI as a tool (not the star*) = standout content.”

Why? Because humans will crave human-made originality as AI-generated content will saturate digital spaces.

[Ortega Alikwe 🌍 @Chapppal]

The statement "Africans don't read", said by Africans to other africans, is almost the same as saying to yourself that you are not any better than the person you are conversing with, "reading" in an african context is only functional, there is a reason we thrive on storytelling.

[Ortega Alikwe 🌍 @Chapppal]

“Courage makes you feel younger; curiosity makes you think better.”