Thanks @Chardy_Rogers for talking to @RosalindGoates & me about the #ClassPayGap, our beautiful #StayDownFilm, and why it's so important that people from working class backgrounds can get in and get on in sectors like marketing
Great piece from @Chardy_Rogers summarising some of the latest insight to be released this week by the @WomenSportTrust and @bbcsport on the rise of women's sport.
Fascinating as always to get the latest stats from @WomenSportTrust. So much to dig into about the impact of the Lionesses' Euros victory on the wider women's sport sector. Also, great to get insight from @BBCSport https://t.co/KLTgykWwVu
Triple cooked ad budgets - @markritson taking inspiration from chips for making advertising work in the long & short term. Insight from @Grace_Kite#FoM22
.@markritson’s marketing checklist taking in market orientation, long and short, and what really matters in marketing - live on stage @FestofMarketing#FoM22
@londonrobinson@AlexScott@WomenSportTrust@MarketingWeekEd@Chardy_Rogers Yes! All those meetings with clients when I mentioned Women’s sport only to met with blank looks (at best). And please note it’s not just visibility that is required it’s activation. Brands who can help grow and entertain the audiences building fan culture.
"I’m excited about the future of women’s sport" - @WomenSportTrust's @Tammy_Parlour on ushering in a "new era" following the Lionesses' incredible victory. Brands, take note! https://t.co/7BOgT7d2IN
Interesting looking at how different clubs are activating off the back of the @lionesses victory, including this @ManUtd membership offer. Surprised that not all @BarclaysWSL have individual match tickets available to purchase yet - imagine that may change in the next few days!
This week, our Chief Marketing Officer, Sophie Wheater made the brave decision to share her story of navigating a cancer diagnosis with @Chardy_Rogers for Marketing Week’s This Much I Learned podcast.
https://t.co/hlu4Lexy1K
So inspiring speaking to @giffgaff CMO Sophie Wheater about balancing her thriving marketing career with a cancer diagnosis. Sophie has so much to share on what needs to change to better support people living with long-term illness https://t.co/DTqnKdiwhS