Charlie Ayling

[Charlie Ayling @Charlie_Ayling]

@RogueFitness I’ve sent 4 emails over the past 12 days to the Europe support team. No response. Please can someone get back to me?

[Charlie Ayling @Charlie_Ayling]

@Balagued @DanToma85 @what_Drew_read @AlexShawESPN I’m also in that photo. Oh, and I’m a Global Marketing Director at a Fortune 500 company. Just sayin’.

[Charlie Ayling @Charlie_Ayling]

@RogueFitness I emailed the .Eu team 5 days ago... nothing back yet. [CRR-169-63697]. Could you get them to respond?

[Charlie Ayling @Charlie_Ayling]

This bike is two weeks old. @RogueFitness can you please advise?

[Charlie Ayling @Charlie_Ayling]

@VerdantBrew Impy?!

[Charlie Ayling @Charlie_Ayling]

@VerdantBrew But what does it all meeeaaan, Basil?

[Charlie Ayling @Charlie_Ayling]

@Hermesparcels two weeks at the depot? Really, Hermes?!

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow You can make anything premium with a good enough story and a few influential folk to tell it for you.

[Charlie Ayling @Charlie_Ayling]

@VerdantBrew Courageous, customer focused way to deal with a mishap. Take note, Craft Beer industry.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow Oh lord. Is that a hype-isode line-up?

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow I think this is highly context dependent, but I’m taking this from the solo consumption angle. It’s gotta be 330 - especially with the rocketing average ABVs.

[Charlie Ayling @Charlie_Ayling]

Two hours of utter gold from @JamesAcaster

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow I’ve chosen new, because I’m an absolute slave to hype. However, I’m not sure where regular seasonals fit into this. Like, I’ll buy ‘Putty’ 11 times out of 10.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow 100% of the time. The inflated prices you pay in bars should mean that you experience a product at its best.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow I think the yeast does a huge amount to define the style. If, like me, you like New Englands, the right yeast can make or break it.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow I love a special as much as the next person, but it has to be anchored for something. It doesn’t have to be extensive, but a strong flagship, which is consistently great, is the mark of true brewing expertise.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow I’m not sure how to define ‘too widely available’. It sounds like this is really about at which point craft becomes macro. Either way, I’d wager that people buy more punk IPA now than they did before it went into every supermarket.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow Looks like 330ml is the ‘standard size’ in a lot of countries, so it could be because an economy of scale thing.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow If it leads to less creativity/availability from producers, it can’t possibly be good for consumers. Cutting progress off at the knees.

[Charlie Ayling @Charlie_Ayling]

@BeerOClockShow Occasionally - Marble’s Earl Grey IPA, for example. However, I prefer it when brewers achieve similar flavour notes with variations on core ingredients - banana in Belgian styles with yeast, stone-fruit in IPA with hops etc.